What You Need To Know Before You Use Facebook Live

In April of 2016, Facebook began offering live streaming to its users, and the adoption has been game-changing to the world of social media. 800,000 people tuned in for the Mashable watermelon explosion and the “Chewbacca Lady” went viral for her contagious laughter. On a more somber note, Facebook Live streaming of political events, police shootings and terrorist activity caught the world’s attention as the tool quickly became embedded in our society.

With 1.37 billion daily active Facebook users, it’s no surprise that businesses quickly jumped in and began to grapple with the best way to utilize with Facebook Live as a tool to broaden their reach and achieve their objectives.  Companies from Airbnb to Chevrolet have found big success. Facebook Live may be a great option for your business, but there are some do’s and don’ts to consider before kicking off your first Facebook Live event.

Read These Facebook Live Tips Before You Go Live:

Before you go live: Resist the urge to grab a camera and go live without fleshing out a strategy first.

  • Review the details. What backdrop will be behind you when you’re live? Do you have a strong and reliable connection? How clear will your audio be? Do you need to invest in a tripod, a microphone and/or additional lighting?
  • Have a plan. Ask yourself questions like what are the goals of your live streaming campaign. What frequency will you use the tool?
  • Understand your audience. Who will you be speaking to and what kind of content/tone will resonate with them? What time of day will be best to capture their attention?

Ready to go live: Now that you’ve followed a few basic Facebook Live tips to plan your event, you’re ready to go live, but first…

  • Promote. It’s imperative to give your audience a heads-up that your event is coming. Your compelling and enticing notice should obviously be pushed out via Facebook (and other social platforms) but can also be pushed out via email and through your sales force or customer service teams. Be sure to ask your social media audience to share the news to expand the reach of your event.
  • Practice. Facebook has a practice function to allow you to get your feet wet pre-event. Even the smoothest orator among us can use a trial run to tighten up the message and familiarize themselves with the tool.
  • Be interactive and personable. Remember to be yourself and let your personality show through. The social media audience will respond well to your authenticity. Also, keep an eye out for comments during your event, this is a great way to gain insights into your audience as well as keeping things interactive and interesting.

After the event: No list of Facebook Live tips would be complete without a follow-up plan. Once your live streaming social media event is over, be sure to spend ample time on the assessment stage.

  • Analyze results. Facebook offers up some key metrics that will help you assess the success of your event. You may incorporate other KPI’s such as web traffic upticks and an increase in user signup or sales conversions.
  • Follow up. Thank your attendees for joining you and directly reach out to any users that engaged during the event if more follow up is needed. At the end of your event, it is also a great time to give a ‘save the date’ for your next Facebook Live event.

By following a basic list of best practices before your live streaming event, during the show and after it’s all over, you’re likely to join the ranks of the many brands that find success in this cost-effective tool. When you’re ready to expand your social media strategy to include Facebook Live, the team at Valve+Meter is standing by to assist.

Partner with our social media mavens to optimize your live events today.


Katie Frampton
Katie Frampton
Digital Marketing Strategist

Katie is a digital marketing strategist at Valve+Meter developing goal based strategies for clients. Her background is in content and inbound marketing with an emphasis on marketing technology. Katie also serves as the safety officer for the company and can often be found wearing her reflective safety vest during severe weather.