How Can Link Building Help Grow Your Manufacturing Business’ Online Presence?

Companies within the manufacturing industry might find it difficult to establish and build their online presence. However, by putting some digital marketing practices in place, like link building, you can greatly improve your manufacturing company’s digital presence.

Even if you’ve never heard the word “backlink” before, you likely know what it is. When a site provides a link from their site to another, that’s referred to as a backlink. But why are backlinks so important, how can you improve how many backlinks you receive, and how can they improve the online presence of your manufacturing business? The digital marketing experts at Valve+Meter can help by incorporating backlinks into your overall marketing strategy.

Why Are Backlinks Important?

Backlinks are basically a sign of support from one website to another. If someone provides a backlink to your website, they’re essentially telling search engines that they believe your content is valuable or provides strong and helpful information.

For example, if you have a page on your website about a piece of manufacturing equipment, and it has a good amount of backlinks, search engines will determine that your content is extremely relevant and valuable for people who are searching for that type of equipment. The more valuable that search engines believe your content to be, the higher they’ll rank the content in order to get it in front of more searchers.

Additionally, as your website gains more backlinks, your domain authority will begin to rise. A higher domain authority will help your website, as a whole, rank higher than before, as search engines will make the determination that your website is more valuable and can be trusted.

What is Link Building?

Link building is the process of intentionally gaining backlinks for your website. While links can be gained naturally, such as when other sites want to provide their readers with a link to a helpful piece of content that you’ve published, you’ll likely still need to perform link-building tasks in order to gain a decent amount of backlinks. 

Link building can be performed in a number of different ways, from asking other websites to link to a strong piece of content that you’ve created, to entering your company’s information into high-quality directories.

When looking for places to gain backlinks from, however, it’s important to consider the quality of the website you want to get a link from. Websites with a low domain authority, for example, are not generally trusted by Google and other search engines. When you gain links from low-authority websites, your overall authority and rankings can begin to drop.

How Link Building Can Grow Your Online Presence

Actively engaging in link-building practices can help your website become more trustworthy and valuable. It’s a great way to help your website get stronger and become more authoritative in the eyes of Google and other search engines.

While link building can absolutely be difficult and even tedious, it’s important to stay consistent and keep your goals in mind. In an industry as competitive as the manufacturing industry, it’s important to stand out from the crowd. By engaging in link-building practices, you’ll help your website find significant increases in traffic and, as a result, leads and prospects.

Contact Valve+Meter for Marketing Services

If you’re the owner of a manufacturing business, we understand that you have enough to worry about as it is. From keeping track of inventory to managing employees, your plate is full enough. Let Valve+Meter help develop marketing strategies that work for your company. We’ll increase your brand awareness, drive more organic traffic to your site and earn more potential customers.

Our experienced professionals have helped manufacturing companies just like yours find tremendous organizational growth and capture new leads like never before. Contact us today for more information or to request a free analysis.