Local SEO Strategies That Can Benefit Your HVAC Company

As an HVAC company, it’s important to ensure that you’re not only getting good traffic to your website, but that you’re also getting local traffic. Because all of your potential customers should live within your company’s service areas, it’s important to make sure that the traffic you’re getting is relevant to the locations that you serve.

In the latest blog from the digital marketing experts at Valve+Meter, we’ll discuss some local Search Engine Optimization (SEO) strategies that can help to improve your local traffic and provide you with more relevant leads. 

Utilize Google My Business

Creating a Google My Business profile is one of the most important things that HVAC companies can do in attempting to increase local traffic. A GMB listing provides readers with your phone number, address, hours of operation, and other information that is relevant to your business. 

You can even make posts and provide updates on products or events to keep searchers aware of everything happening at your HVAC company. Aim to post at least once a week to show Google that your profile is remaining active.

Creating and optimizing a Google My Business profile will increase your company’s visibility and will provide searchers with relevant information about your business.

Ask Customers for Reviews

Few things are more relevant and important to searchers looking for a local product or service than company reviews. In fact, 93% of searches will look for reviews of a product, service, or business before taking the next steps. It’s incredibly important that your business is getting a steady flow of high-quality reviews from previous customers.

After a customer has had service performed by your company, provide them with incentives to leave your company a review. Something as simple as a free second opinion, for example, could be enough to incentivize previous customers to leave a review.

Create Content for Service Areas

Service area pages are great ways to increase local traffic. You should create separate service area pages for each location that you serve. Doing so will increase your ability to rank for your services in each of the locations that you serve.

For example, your customers are likely making searches like “HVAC services in (city)”. To capture clicks and traffic in those areas, it’s paramount that you build out service area pages for each location that you provide services to.

Additionally, be sure to create pages for each of the HVAC services that your company offers.

Prioritize Local Directories

Local directories like Yelp and Mapquest are great examples of local directories that you should be joining. When a searcher goes to websites like those and looks for services that you offer in their area, they’ll immediately see your profile within the results.

Your profile should contain your address, phone number, email address, and a backlink to your website to help them conveniently find you and get in touch.

Perform Backlinking

Beyond just signing up for local directories, you should make a concerted effort to backlink to your website. Whether through directories, a link in a blog post, or any other backlink, a backlink is essentially a signal of approval from one website to another. 

A backlink from another website to yours tells Google and other search engines that the referring domain trusts your website. The more backlinks that you have, the more Google believes that others trust your website and the higher they will rank your content in a Google search, as they believe the content on your website will be helpful and relevant to others.

Contact Valve+Meter for Local SEO Strategies

For help in implementing local SEO strategies that will provide your company with more traffic and leads, contact Valve+Meter. Our professionals have demonstrated knowledge and experience in providing local SEO for HVAC companies just like yours. We’ve helped many companies in the HVAC industry create a local SEO strategy to find transformational results and scalable growth.