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Libby ChristiansenContent Writer


    What do you do at Valve+Meter?

    I’m a Content Writer – I help shape messaging to best exemplify a client’s brand or create a reaction for the reader. If I can inject personality or humor into dry subject matter, all the better! I also edit quite a bit. I’m always looking to make something better than I found it. Ultimately, my role is to connect with readers, get the job done and ideally, in a way not expressed before…


    What is your background and experience?

    I have a degree in English Writing from DePauw University and more than 10 years of experience in integrated strategic marketing. I’ve worked for small businesses, global corporations and PR/marketing agencies. My agency experience focused on account management, requiring me to write all my own copy and plan local and national marketing campaigns.


    I’ve also spent several years doing the mom thing and have a couple tours of duty with the PTO’s leadership. I used my event planning experience to create and execute fundraising events for my children’s school. It’s not just holding bake sales anymore.


    I rebranded an annual event and tripled the previous revenue. I also designed print marketing and created a new social media presence for communicating with parents. One spring I co-chaired another annual event responsible for raising $50-80K of the school’s budget.


    I see projects through many eyes – small business owner, corporate communications professional, account manager, nonprofit volunteer and consumer/parent. It helps me empathize and write the message needed to move someone to action.


    What is it about you that makes you uniquely positioned to excel in your role?

    I’ve always been a word nerd. My dad used to quiz me with grammar usage questions on the way to and from  piano lessons. It annoyed me until I took my verbal SATs and crushed it. (!) It may have irritated me as an 8 year old, but his pestering honed a skill until proficiency.


    My experience from Features Editor of my college paper, to a Michigan Avenue PR agency, to an Indianapolis nonprofit have shaped my ability to look at a problem from all angles. I figure out what I can and ask for help from subject matter experts when I need it.


    I LOVE writing, reading, researching and presenting. Marketing presents so many opportunities to do what I love and do it alongside smart, funny, creative people. Who could ask for more?


    What are some of your interests and hobbies outside of work?

    I parent my three kiddos, Sam, Annika and Henry. My oldest, Sam and Annika, are twins, so honestly, there’s nothing you can throw at me that’ll make me blink. To make it more interesting, they were preemies and Sam has spastic quadriplegia cerebral palsy. Being a parent changes you; being a parent of a kid with special needs reveals you.


    Sam attends an amazing therapy clinic for kids with motor disabilities called The Jackson Center for Conductive Education (we can never move). It’s impacted our whole family. We passionately advocate for them and we’ve fundraised more than $80K in nine years.


    All three are great kids. Annika and Henry are involved in the usual community sports and school activities. You can usually find me running the concession stand or going cross-eyed checking BoxTop expiration dates.


    If you won the lottery tomorrow, what is the first thing you would spend money on?

    If I won the lottery tomorrow I’d definitely invest…most of it. I’d love to know that Sam’s future financial needs would be met and to fund an organization to help families like ours to cover therapies or medical equipment insurance rejects.


    With the rest I’d probably travel. I was lucky enough to travel outside the U.S. before my children were born and I wish everyone could. It’s so liberating to get lost somewhere and find your way home again.