Reach Your Target Prospects. Gain More Customers.
Many marketers have fallen in love with digital channels, and they do have a critical place in a well-formed marketing strategy. Those same marketers have fallen out of love with direct mail marketing, and it is a key miss in an integrated, multi-channel marketing strategy.
Nearly every consumer in the US has a mailbox, yet the average household receives only 2 direct mail pieces per day compared to 157 emails. Direct mail is highly targetable, easy to measure, and allows for virtually unlimited creativity when it comes to format, design and offer. Compared to an email, with limited variability (character constraints, opt-in requirements, generalized targeting), direct mail allows you to bring the whole might of your message to bear through intense targeting, innovative packaging/design and compelling offers.
With the advent of multi-channel workflows, direct mail is an essential component to reap the maximum results from your campaigns. The ability to measure, target and iterate makes it a proven tactic often included in our ThinkFirst engagements. Let’s get together and talk about how we can help take your business to the next level.