Impressions Can Matter.
Display advertising–consisting of the banners and ads that show all over the internet–is a very divisive topic. When managed poorly, display advertising can be a money pit with very low ROI. When executed correctly, however, you can create significant and scalable reach, reach potential customers with precision, and demonstrate a measurable ROI for your business.
Properly constructed and executed campaigns can increase click-through rates for other channels, drive higher conversion rates, and reduce overall marketing cost per acquisition (MCPA). We often hear from clients who have been burned by bad display advertising. The didn’t spend enough time researching ad types, networks, and possibilities. They didn’t split test ads, offers and landing pages. They didn’t set clear goals or expectations for the campaigns, and yet were disappointed in the results.
We combine several different tactics of advertising into display advertising. Many of our clients utilize social advertising to drive awareness, increase brand, and create conversions on various social networks like Facebook, Twitter, Instagram, Pinterest, LinkedIn and Snapchat. Many also utilize retargeting or remarketing, which uses cookie technology to bring previous website visitors back to your site after they’ve left without converting. Others use native advertising to distribute content across the web in a format that resembles news but is optimized for clicks. And, some clients utilize other display networks and techniques that work better at higher scale.
If you’re interested in learning how a display advertising or social advertising campaign can work for you, let’s get started.