Speak Directly with Your Audience.

 

When you think of social media marketing, don’t let it overwhelm you. What channel? Pictures? Video? What do I say? If these are some of the questions you ask yourself, you’re not alone.

 

Valve+Meter’s team is here to help make sense of what feels like chaos in your daily business routine. From strategy to monitoring and reporting, we are there to guide companies along the social media marketing process.

 

Social media follows many of the same principles other marketing channels follow. From defining your target audience, content creation, educating your audience to initially focusing on a few channels and measuring your results, social media can be a great asset to your business.

 

The landscape for social media channels is a continually changing part of marketing. Throughout your marketing journey, adaptation is key when using social media.

 

The same tactics and approaches to engagement are not the same as they were in 2004 when Mark Zuckerberg started Facebook at Harvard University or in 2006 when Jack Dorsey, Noah Glass, Biz Stone and Evan Williams started Twitter. We’ve seen changes and additions to the social networks to include YouTube, Instagram, Snapchat, LinkedIn, Pinterest, Reddit and more.

 

When identifying what channel is best for your business, Valve+Meter will continually look at using tactics such as SEO, content marketing, paid search, public relations and video storytelling. The proper usage of these can help create a diverse and well rounded approach to utilizing your social media channels yielding the best possible results.

Social Media Marketing Strategy

Creating a mission, vision and strategy is key to finding success. This starts with knowing your buyer, their persona and meeting them where they are with key messages relating to each of them.

 

First, Valve+Meter works with you to determine and develop specific audiences through the creation of a buyer’s persona and the buyer’s journey. This assists in targeting the best prospects when using social media marketing. Next, we will look at competitors, any challenges which could arise as well as how to monitor for the most accurate results.

 

A strategy will help provide guidelines, calendars and opportunities to grow your following and increase the opportunity to build your customer base using our social media best practices.

 

social media marketing strategy

Get Started with Social Media

It is time to launch your social media marketing program. Do you have everything together? Imagery, content, audience, budget, timing and everything else must be ready when you hit the button.

 

Valve+Meter will be there to guide you on the timing, types of content and all other aspects of creating and launching a social media campaign. Whether it is a holiday campaign, major announcement or seasonal sale for your company, we will have goals for each type of campaign.

 

social media launch

Social Media Marketing Channels

Facebook

Share photos, updates, and general news with those who follow you.

LinkedIn

Drive traffic, prospect, and establish business relationships.

Twitter

Share quick thoughts, generate traffic, and engage instantaneously.

Instagram

Share content and stories and collaborate with influencers.

Snapchat

Build an audience, create stories, and engage with customers.

Pinterest

Share interesting content and images with a loyal community.

Get Started with Social

It is time to launch. Do you have everything together? Imagery, content, audience, budget, timing and everything else must be ready when you hit the button.

 

Valve+Meter will be there to guide you on the timing, types of content and all other aspects of creating and launching a social media campaign. Whether it is a holiday campaign, major announcement or seasonal sale for your company, we will have goals for each type of campaign.

 

Once everything is wrapped up and ready to be published, we will launch the campaign, watching the data, numbers and interactions to ensure the campaign is on pace to produce the results needed.

social media campaign planning

Are Your Social Campaigns Working?

Don’t worry, this isn’t a high school or college test. Valve+Meter identifies tests to run on our projects and campaigns for all areas of marketing, including social media. This would include testing approved messaging to different target groups, age groups, times, and more. This is used to determine if our messaging is resonating, causing engagement and creating a channel of leads moving from your social channels to your website. When we find success, we are able to then scale and repeat these with success throughout the scheduled campaign timeframe.

social media campaign measurement

Optimize Your Social Channels

As our team works with yours, communication is key in identifying new opportunities. Whether there is a major shift in your industry or trends happening across the nation using social media tools, we will work with you to adjust any campaigns or create new campaigns.

 

Our team is here to provide leadership for your team when developing social media engagement. Sometimes there are opportunities popping up with only a short amount of notice and our team will be there to work with you to ensure you are maximizing the messaging potential. From quick Facebook Live moments to major giveaways, we are here to provide you with a plan for performance.

social media optimization