Speak Directly with Your Audience.
When you think of social media marketing, don’t let it overwhelm you. What channel? Pictures? Video? What do I say? If these are some of the questions you ask yourself, you’re not alone.
Valve+Meter’s team is here to help make sense of what feels like chaos in your daily business routine. From strategy to monitoring and reporting, we are there to guide companies along the social media marketing process.
Social media follows many of the same principles other marketing channels follow. From defining your target audience, content creation, educating your audience to initially focusing on a few channels and measuring your results, social media can be a great asset to your business.
The landscape for social media channels is a continually changing part of marketing. Throughout your marketing journey, adaptation is key when using social media.
The same tactics and approaches to engagement are not the same as they were in 2004 when Mark Zuckerberg started Facebook at Harvard University or in 2006 when Jack Dorsey, Noah Glass, Biz Stone and Evan Williams started Twitter. We’ve seen changes and additions to the social networks to include YouTube, Instagram, Snapchat, LinkedIn, Pinterest, Reddit and more.
When identifying what channel is best for your business, Valve+Meter will continually look at using tactics such as SEO, content marketing, paid search, public relations and video storytelling. The proper usage of these can help create a diverse and well rounded approach to utilizing your social media channels yielding the best possible results.