Video Marketing

Tell Your Story with Video.

In a world where your audience receives hundreds of emails daily, how do you get your message to stand out from the crowd? Video is an incredibly effective tool to lift open and response rates by delivering your message in an engaging and memorable way.

At Valve+Meter, we start with the video’s purpose and audience. Are you trying to get someone to take action, or simply inform and entertain? What are the demographics of your audience and where do they spend most of their time online? Asking the right questions as the outset can dictate not only the form your video should take, but also where it should be shown and at what times.

Video storytelling continues to evolve through digital multimedia productions where video is key to keeping people connected to your brand. Selecting the right platform and right delivery method allows you to reach your audience with relevant and engaging content that keeps you top of mind.

There are many types of marketing videos. From 4k smartphone videos, which provide a more authentic feel, up to multi-million dollar video productions for Super Bowl commercials — there is a time, place and budget for each. When properly deployed, video storytelling can lift response rates and produce results for your organization.

Video Marketing Strategy

In an ever moving and changing marketing industry, now is the time to begin planning for your video story. Jump in! Now that you are here, it’s time to set up a list of goals. Once you have the right videos in place, frequency is a key factor in finding success. Timing truly is everything. Compelling video requires an experienced team working hand in hand to deliver results.

Messaging is as important as the video quality itself. Having a brand expert guide you along this path will help the outcome of the entire campaign involving your video. Most of all, remember to remain authentic, follow your core values and principles and be true to your brand voice. Without authenticity, viewers may not buy into the message you are sharing.

Types of Video Marketing

Demo Videos

Showcase your product or service for those interested to learn more.

Brand Videos

Focus on your mission, vision, products and services at a high level.

Educational Videos

How-to videos can help your audience understand you better.

Explainer Videos

Videos that answer WHY a prospect should do business with your company.

Case Study Videos

Highlight your company's success to create trust and confidence.

Prospecting Videos

Visual stories tailored to get your prospects to say yes.

Launch Your Video Campaign

A video campaign can include a wide array of strategies based on your needs, paired with the right channels for the best possible distribution of your key messaging. Options range from a combination of personalized video messaging in an email campaign to live videos on social media. When we launch a campaign, it will have a specific set of goals, key performance indicators (KPIs), reporting and test strategy.

Experts from Valve+Meter have gone through years of testing strategies with an agnostic approach to how marketing is deployed — our favorite campaigns are those that deliver on your goals. Each campaign will have video strategies hand-picked to engage and appeal to your audience.

Testing

The Valve+Meter process will always include identifying the best way to test strategies when your new campaign. We realize that your resources are finite, and we work hard to get the most bang for your buck. Experience, as well as data, helps formulate the best way to test video usage through all channels. We continually document results, learn what is trending and effective throughout your industry and implement fully vetted tactics to help your business continue to grow.

Explore New Video Opportunities

Whether your company is seasonally focused or there is a major shift in your industry, we are here to provide the leadership needed when considering using video for new opportunities. Valve+Meter will work with you to identify opportunities for video storytelling, and get you prepared to showcase your brand in an appealing and engaging way.