Tell Your Story with Video.
In a world where your audience receives hundreds of emails daily, how do you get your message to stand out from the crowd? Video is an incredibly effective tool to lift open and response rates by delivering your message in an engaging and memorable way.
At Valve+Meter, we start with the video’s purpose and audience. Are you trying to get someone to take action, or simply inform and entertain? What are the demographics of your audience and where do they spend most of their time online? Asking the right questions as the outset can dictate not only the form your video should take, but also where it should be shown and at what times.
Video storytelling continues to evolve through digital multimedia productions where video is key to keeping people connected to your brand. Selecting the right platform and right delivery method allows you to reach your audience with relevant and engaging content that keeps you top of mind.
There are many types of marketing videos. From 4k smartphone videos, which provide a more authentic feel, up to multi-million dollar video productions for Super Bowl commercials — there is a time, place and budget for each. When properly deployed, video storytelling can lift response rates and produce results for your organization.