How Social Media and SEO Work Together to Drive Organic Results

Social media and search engine optimization (SEO) are at the heart of any strong digital marketing strategy. They’re both incredibly useful and powerful ways to reach potential customers and increase engagement. Often overlooked, however, is the relationship between the two, and how they work together to produce organic results.

In the latest blog from Valve+Meter Performance Marketing, we’ll discuss how the two work together to provide your company with strong and impactful results.

Increased Visibility and Backlinks

Backlinking is a time-consuming process that can yield inconsistent results. By combining social media and SEO, you can help your content receive natural backlinks that will help improve the overall visibility of your website.

After you’ve created a great new piece of content and added it to your website, your next step should be to share it across your company’s social media accounts. Doing so will not only increase the post’s visibility, but can also lead to an increase in backlinks. The more viewers that each piece of content is able to reach, the greater the chances another website will find useful information within your content and backlink to it.

93% of internet users across the globe are members of at least one social media platform. Help your content reach as many eyes as possible and maximize its exposure by sharing it amongst your social media sites. 

Get Content to Rank Quicker on Search Engines

After you’ve created new content or edited the copy on an existing webpage, Google can take months to recognize the changes or new piece of content. An increase in traffic to a certain page, however, helps Google to quickly identify new content that needs to be crawled and indexed. 

In addition to the many other benefits of receiving more clicks and traffic to a webpage, sharing new content to your social platforms and receiving more traffic will help your content get indexed and rank quicker. The earlier that your content can rank within the SERP, the more clicks and traffic your website will receive.

Better Understanding of Your Target Audience

Social media platforms are a great way to test if the content you’re creating is relevant to your target audience. After you post a piece of content to a social media platform, focus on the engagement of the post. The more views, likes, and shares that a post gets, the more likely that your audience was interested in the content you posted. 

From there, you can determine what topics and types of content consistently receive the most engagement and interactions and create more content centered around what your audience is looking for and interested in.

Strengthen Brand Recognition and Interaction

Creating positive brand recognition in the minds of your target audience is key in capturing visitors and increasing traffic to your website. When a searcher that you’ve had a positive interaction with sees your company’s name, logo, or URL within a search query, they’ll be more likely to visit your website, as they have a sense of familiarity with your brand. 

A great way to increase brand recognition and interaction is through simple social media efforts, such as social media posts. By posting a Q&A, for example, you’ll help to answer any questions that your visitors may have, while also providing more information about your company’s products and services.

Contact Valve+Meter for Social Media Marketing and SEO Services

Companies across the globe are combining social media and SEO to reach visitors and potential customers that they otherwise might not be able to. For social media marketing and SEO services that your business can depend on, trust the marketing experts at Valve+Meter. We understand the importance of strategically approaching and creating a digital marketing strategy that includes SEO and social media marketing efforts, and we have years of documented success in helping clients reach sustainable growth. Contact us today to get started or to request a free analysis.