Ready For Marketing That Proves Its Value Every Month?
You should be able to answer one question every month: is this working? We make sure you can. Start with a free marketing assessment and find out exactly where your growth is coming from.
Real Results From Contractors Who Stopped Guessing
These contractors didn't need bigger budgets. They needed better information and a strategy built around it. And that’s exactly what led to these results.
The difference was immediate. Where other agencies focused on the creative, Valve+Meter focused on the math. The numbers behind the campaigns. The data that tells you whether your marketing dollars are actually building your business — or just generating activity.
Revenue across the business increased substantially. And for the first time, Flow Tech could see why — which channels were producing, which efforts were driving growth, and where the opportunities were to scale further.
We monitored the website through December 2023. By year’s end, traffic-to-lead conversion had climbed to 32% — an impressive improvement given the unusually mild weather that year, which typically depresses HVAC demand and makes every conversion harder to earn.
Evergreen’s owner was upfront about this expectation from day one: “I want to feel like you care about helping me get here.” It’s a simple ask, but one that most marketing agencies fail to deliver on. Valve+Meter didn’t.
The Strategy & Intelligence Services Behind Smarter Marketing
Four services. One connected strategy. Here's what each one does for your home services business.
Strategy Development
We build an integrated marketing strategy rooted in our ThinkFirst™ process. It’s a structured assessment that tells you exactly where to invest before we ever bring up spending.
- Deep dive into your business and market
- Channel prioritization based on your numbers
- 90-day action plan with clear priorities
- Strategy before spending
Analytics & Reporting
Track every lead back to the campaign, channel, and keyword that drove it with call tracking, attribution reporting, and dashboards built around the numbers that actually matter.
- Call tracking across every marketing channel
- Web conversion attribution
- Monthly performance reporting
- Optimization recommendations based on real data
AEO Audit
Find out where your business stands in AI search with a one-time audit of your visibility across ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity that informs a clear action plan.
- Manual testing across every major AI platform
- Brand mention and structured data review
- Content gap analysis
- Plain-language report and walkthrough
Digital PR
Earn media coverage and backlinks from authoritative publishers that strengthen your brand reputation and improve your search rankings at the same time.
- Newsworthy angle development
- Journalist and publisher outreach
- PR link building tied to SEO outcomes
- Coverage reporting and attribution
Turn Your Marketing Into a Steady Stream of Booked Jobs
Here's what working with V+M looks like from first conversation to measurable results.
Free Marketing Assessment
We start with a structured assessment of your business: your market, your competitors, your current marketing performance. All of it gets evaluated, so the conversation starts with facts, not assumptions.
Your Custom Growth Plan
The assessment findings shape everything that comes next. Channel priorities, budget allocation, and timelines are all tied directly to what the data shows about your specific market and growth goals.
Launch & Execute
Strategy turns into action. We run the plays across tracking, analytics, AI visibility, and digital PR while you stay focused on the work your customers hired you to do.
Measure & Scale
We track what matters, report on what it means, and use what we learn to make smarter decisions every month going forward.
Strategy & Intelligence Services for Every Trade
No matter your trade, marketing should be measurable. Here's who we work with.
Nancy & Bill Berning
Owners$1.6M+
In Incremental Revenue
34%
Year-Over-Year Growth
200%
Increase In Search Visibility
Questions About Strategy & Intelligence
Strategy and intelligence services raise questions that most agencies don't answer upfront about how marketing gets measured, what a real strategy looks like, and how all the pieces connect to revenue. These are the ones contractors ask most before getting started. If something isn't covered here, we're happy to walk you through it on a call.
Performance marketing means every dollar you spend is tied to a result you can measure: a phone call, a booked job, a signed contract. Not impressions. Not clicks. Actual revenue. For contractors, that means call tracking, attribution reporting, and a strategy built around the numbers that actually run your business.
ThinkFirst™ is V+M's strategic planning process for home services businesses. We assess your market, current marketing conditions, sales process, and goals, then build a strategy with clear channel priorities and a 90-day action plan around what the data actually shows. We don’t do assumptions or generic packages. Just a specific answer to the question every contractor should ask before committing budget to anything: what does the data say we should do?
Attribution is how you find out which marketing is actually producing calls and booked jobs. When a homeowner clicks your Google Ad and calls your office, attribution records that connection: the ad, the cost, and the outcome. Without it, you're choosing where to put your budget based on gut feel. With it, you're choosing based on what the numbers show.
It starts with tracking every call, form fill, and marketing channel. Once you can see which campaigns are driving calls and which calls are turning into booked jobs, you can calculate cost per call, cost per job, and revenue by channel. That's what ROI looks like in home services: money in versus money out.
An answer engine optimization (AEO) audit tests how your business appears when homeowners ask AI platforms (ChatGPT, Gemini, Google AI Overviews) who to call for home services in your area. We run the actual queries homeowners use, document whether your business shows up, and identify exactly what's holding you back. You get a plain-language report and a prioritized action plan, not a dashboard full of scores.
Look at your reports. If you can see calls, booked jobs, and revenue by channel, and those numbers are trending up, your strategy is working. If your reports show website visits and click-through rates but your schedule isn’t filling up, something is missing. Call tracking, attribution reporting, and consistent optimization close that gap.
Digital PR gets your business covered by the publishers Google and AI platforms trust, like local news outlets, industry publications, and authoritative online sources. That coverage builds backlinks that push your search rankings up, and brand mentions that put you in the sources AI platforms pull from when recommending contractors. Your website can only do so much on its own. Digital PR builds the external credibility that makes everything else work harder.
When a homeowner's furnace goes out in January, they're not comparison shopping for two weeks. They're calling whoever shows up first in their area, looks trustworthy, and answers the phone. That's the economics of home services: local, seasonal, and urgent. A generic marketing strategy built for broad audiences or e-commerce funnels misses all of it. Home services marketing has to be built around service area targeting, seasonal demand, call handling, and job quality. That's a different discipline, and it's the only one we practice.