Ready to Grow Without Guessing?
Growth should not feel like throwing more money into the dark. We help contractors build measurable marketing systems that support the next stage of the business.
Start with a free growth assessment and find out where your best opportunities are hiding.
Real Results from Contractors Who Built Around the Numbers
These contractors didn’t need louder marketing. They needed clearer strategy, better tracking, and a system built around measurable growth. The results speak for themselves.
The difference was immediate. Where other agencies focused on the creative, Valve+Meter focused on the math. The numbers behind the campaigns. The data that tells you whether your marketing dollars are actually building your business — or just generating activity.
Revenue across the business increased substantially. And for the first time, Flow Tech could see why — which channels were producing, which efforts were driving growth, and where the opportunities were to scale further.
We monitored the website through December 2023. By year’s end, traffic-to-lead conversion had climbed to 32% — an impressive improvement given the unusually mild weather that year, which typically depresses HVAC demand and makes every conversion harder to earn.
Evergreen’s owner was upfront about this expectation from day one: “I want to feel like you care about helping me get here.” It’s a simple ask, but one that most marketing agencies fail to deliver on. Valve+Meter didn’t.
The Growth & Scale Services Behind Measurable Expansion
Four services. One growth system. Here’s how each one helps your home services business move into the next stage.
Lead Generation
Generate more qualified calls and booked jobs from the markets, services, and customers that matter most to your business.
- Campaigns built around job quality, not lead volume
- Channel strategy tied to calls and booked work
- Service-area targeting based on growth goals
- Tracking from first contact to revenue
Email & SMS
Turn past customers, open estimates, maintenance opportunities, and seasonal demand into repeat revenue with targeted email and text campaigns built around your growth goals.
- Campaigns for repeat service and maintenance
- Follow-up sequences for open estimates and un-booked leads
- Seasonal promotions tied to service capacity
- Performance tracking by campaign, audience, and revenue
Private Equity
Turn past customers, open estimates, maintenance opportunities, and seasonal demand into repeat revenue with targeted email and text campaigns built around your growth goals.
- Campaigns for repeat service and maintenance
- Follow-up sequences for open estimates and unbooked leads
- Seasonal promotions tied to service capacity
- Performance tracking by campaign, audience, and revenue
Multi-Location
Scale marketing across branches, locations, or brands without losing visibility into what each market is producing.
- Location-level reporting
- Branch-specific campaign strategy
- Local SEO and paid media alignment
- Performance comparison by market
Turn Your Growth Goals Into a Measurable Plan
Here’s what working with V+M looks like from first conversation to scalable growth.
Free Growth Assessment
We review your service areas, current channels, close rates, and capacity. You see what drives revenue and where opportunities slip away.
Your Custom Growth Plan
The assessment findings shape what comes next. We identify the markets, channels, service lines, and opportunities that deserve investment first.
Launch & Execute
Strategy turns into action. We run the plays across lead generation, market expansion, multi-location growth, and performance tracking while your team focuses on the work customers hired you to do.
Measure & Scale
We track what matters, report on what it means, and use what we learn to make smarter decisions every month. When the numbers support scaling, you’ll know where to push next.
Built for the Trades
Whether you run an HVAC company, a plumbing operation, or a roofing business, the same principle applies: growth should be measurable. Here’s who we work with.
Nancy & Bill Berning
Owners$1.6M+
In Incremental Revenue
34%
Year-Over-Year Growth
200%
Increase In Search Visibility
Questions About Growing Your Business with Home Services Marketing
Growth raises different questions than survival. You’re not just asking how to get more leads. You’re asking where to expand, how much to invest, which locations are performing, and how to build a marketing system that can support the next stage of the business. These are the questions contractors ask most before getting started.
Growth marketing services help your business increase qualified demand, booked jobs, and revenue through a measurable system. For home services companies, that means strategy, lead generation, market targeting, campaign execution, and reporting tied to business outcomes.
Regular digital marketing often focuses on channels: SEO, paid ads, websites, email, or social media. Growth marketing starts with the business goal.
If you want to expand into three new markets, grow install revenue, support multiple branches, or hit investor-backed targets, the channel mix has to serve that goal. We build the plan around calls, booked jobs, revenue, service areas, and capacity.
You’re probably ready to scale if you already have steady demand in your core market, clear service capacity, and a leadership team ready to invest in growth. The question is whether your marketing can show what is working well enough to repeat it. If you can’t see performance by channel, service area, job type, and location, scaling will be harder than it needs to be.
Yes. We look at market demand, competition, existing brand visibility, budget requirements, and operational capacity before recommending where to invest. Expansion works best when marketing and operations move together. If your team can’t serve the demand, marketing creates pressure instead of growth.
Yes. Multi-location growth requires more than one campaign copied across every branch. Each market has different demand, competition, search behavior, and capacity. We build reporting and campaigns that show what each location is producing so budget can move toward the markets with the strongest opportunity.
We track performance through calls, form fills, booked jobs, campaign source, service area, location, and revenue where systems allow. The goal is to connect marketing activity to business results. You should be able to see which channels are producing the right opportunities and which ones need adjustment.
PE-backed growth needs clear reporting, disciplined budget allocation, and marketing that can support aggressive targets without hiding behind vanity metrics. We help operators and leadership teams see what marketing is producing, where growth is strongest, and where the next dollar should go.
Paid campaigns can create demand quickly when the market, offer, and tracking are ready. SEO, local visibility, market expansion, and multi-location growth usually build over a longer timeline. Focus on whether results are measurable, repeatable, and profitable enough to scale. Speed matters less than those metrics.