Creative Services

Branding

From small businesses to large companies, most organizations operate within a highly competitive marketplace.

Branding solutions from Valve+Meter can help you stand out in your industry and match your brand with your talent and ambition. Brand services include:

• Brand Audit: An in-depth analysis of your brand’s current position in the market. A brand audit examines your strengths, weaknesses, opportunities, and the threats to your growth.
• Brand Development: The process of creating a brand that resonates with your target audience and stands out in the market requires innovation. Brand development includes research, strategy, and a blueprint for marketing your business.
• Brand Identity Development: Creating the visual and verbal elements that define your brand is essential to success. Your brand’s identity, such as its logo, colors, typography, and even your tone of voice, deserves a professional brand strategy.
• Brand Messaging: Controlling your brand’s voice to the world requires careful branding. Crafting the messages that introduce your brand’s value proposition, benefits, and personality to your target audience are key to long-term success.
• Brand Standards: Establishing guidelines for how the brand’s visual and verbal elements should be used helps create a cohesive brand strategy. These standards make your brand recognizable instantly across all channels and media.
• Brand Strategy: Creating a plan to achieve your business goals and objectives, including your market positioning, target audience, messaging, and marketing tactics, helps to grow deliberately.

Video Marketing

As marketing becomes more segmented, video services can help your brand reach audiences off your website.

Creative services can help disrupt the monotony of outdated web design and establish your brand identity across many channels.

• Brand Video: Creating videos that tell your brand’s story, showcase your products or services, and emotionally connect with the target audience suits your web design, social media channels, and live events.
• Video Demos: Demonstrating your products and services across media helps you stand out in crowded marketplaces. Video demos highlight the features and benefits of your brand quickly and efficiently.
• Educational Video: Offering informative content can have significant benefits for your brand. Educational videos engage your brand in the language many audiences prefer and with a tone that keeps them engaged throughout the buyer’s journey.
• Video Explainer: Creating videos that explain complex concepts or processes in a simple and clear manner is highly valued. Like educational videos, the tone and diction choice of video explainers help support your brand’s public relations and build credibility.
• Video Production: Producing high-quality videos that showcase your brand may incorporate a full suite of video types, such as live-action, animation, and motion graphics. Video production helps you distinguish your company from industry competitors.
• Video Prospecting: Creating videos that capture the attention of potential customers and encourage them to engage with the brand. Short and dynamic content across social media, email campaigns, and web pages are effective marketing tools for many businesses.
• Script Writing: Throughout a video, your brand needs to choose the right tone and style. Crafting compelling scripts that communicate the brand’s message and story in a clear and engaging way increases effectiveness and reduces the cost of production.
• Storyboarding: Planning and organizing the visual and audio elements of a video to ensure it tells a coherent and impactful story is important. Our team of experts collaborates with you from start to finish to ensure quality and optimize impact.
• Video Testimonials: Featuring satisfied customers, video testimonials share real-world accounts of your brand. This type of branded content can be a powerful tool for building trust and credibility.

Graphic Design

Visual communication breathes life into your brand and makes an instant connection with your audience.

Valve+Meter’s in-house graphic design services ensure a consistent and compelling visual identity across all media.

• Custom Logo Creation: With a perfect blend of typography, color, and design, we capture your brand vision.
• Icons and Symbols: Create intuitive graphics that clarify your products, services, and functions into symbols designed for clarity and ease-of-use for your users.
• Infographic Designs: Designing visual representations of data, information, or processes that are easy to understand sets your brand apart. While competitors use the same stock images, branded infographics set your business apart.
• Digital Banners and Ad Creative: Strike the right balance between aesthetics and concise messaging with digital banner ads. Drive engagement and conversions with visual magnets.
• Website Interface and UX Design: Digital spaces have evolved. Strategic layout, intuitive navigation, and responsive design provide audiences with a seamless journey through your website.
• Presentation and Slide Deck Design: Transform mundane data into engaging visuals. By pairing relevant graphics with compelling narratives, our creative services simplify complex concepts into powerful tools for communication.

Sales Collateral

Your creative capital encompasses more than web design and advertising. Creative collateral encompasses all your marketing materials, including those in digital and print formats. Valve+Meter helps create consistent branding across all materials.

• Brochures: From design, graphics, and copywriting, brochures educate potential customers and build brand awareness.
• Business Cards: Simple, clear, and consistent branding makes a powerful positive first impression. Put your value proposition in the hands of your partners and potential clients.
• Promotional: From networking and trade events to trade shows and exhibitions, Valve+Meter crafts flyers, posters, banners, and other promotional marketing materials to keep your brand top-of-mind.
• Signage: For brick-and-mortar businesses, 360° branding helps your building signage and digital marketing guide consumers to your location.
• Direct Mail: Outbound lead generation includes direct mail campaigns that are effective, affordable, and drive conversion from your target audience.
• Graphic Design: Branded social media posts, web pages, digital advertising, and landing pages help your business stand out.
• Logos: From startups to well-established brands, logo design can transform your marketing and brand recognition.

Sales Enablement

Equip your sales team with the right tools, strategies, and resources. Our team works with you to streamline client interfaces.

From brand messaging to communicating key insights and even training, Valve+Meter creative services ensure your team is ready to drive conversions and maximize revenue.

• Creation of Interactive Sales Presentations: Prompt actionable responses and ensure message retention with dynamic presentations.
• Training Modules for Product Knowledge: For your customers or internal teams, training materials and educational product offerings help audiences better understand your brand.
• Competitive Analysis and Positioning Sheets: Analyzing market competitors and developing insights help position your brand distinctively in the marketplace.
• Customer Persona and Segment Analysis Tools: Utilizing tools to dive deep into audience behaviors and preferences ensure tailored marketing and sales strategies.
• Sales Playbook Development: Designing a strategic guide that outlines sales processes, techniques, and best practices drives consistent performance across your team.
• Digital Brochures and E-catalogs: Creating visually appealing and informative digital materials showcase products and services for easy online access and sharing.
• CRM Optimization and Workflow Strategies: Streamlining customer relationship management processes to enhance efficiency fosters relationships and drives sales growth.
• Key Account Targeting Strategies: Developing focused approaches to identify, engage, and nurture high-value clients ensures maximized revenue and long-term partnerships.

Print Design

Tangible materials still hold weight in the digital era.

Valve+Meter provides complete print design solutions that blend traditional and contemporary approaches, creating brochures, business cards, and other printed assets that capture attention.

With integrated marketing, our creative services can take your audience from print materials into micro-sites, landing pages, and even video environments.

• Brochure and Pamphlet Designs: Craft informative and visually engaging print materials that effectively communicate brand offerings and values.
• Business Card and Stationery Designs: Design professional and memorable stationery that leaves a lasting impression during business interactions.
• Poster and Banner Layouts: Create eye-catching visuals and layouts that captivate audiences, whether they’re for events, promotions, or announcements.
• Product Packaging and Label Designs: Develop distinctive packaging and labels that not only protect, but also elevate the perceived value of products.
• Magazine and Editorial Layouts: Curate aesthetic and reader-friendly layouts for magazines, ensuring content is both compelling and visually pleasing.
• Event Invitations and Cards: Design unique invitations that capture the essence of events, leaving invitees eager and excited to attend.
• Annual Report Designs: Transform yearly achievements and data into beautifully laid-out reports that stakeholders find insightful and easy to digest.
• Point-of-Purchase Displays: Craft attention-grabbing displays positioned at purchase points, driving product interest and boosting sales.

Case Study Creation

In-depth research, powerful storytelling, emotive visuals, and transactional graphics showcase your brand’s success stories and demonstrate your expertise to customers.

Valve+Meter showcases your brand’s success with detailed, engaging case studies. Delve deep into your most-successful projects and present a narrative that highlights your expertise and results.

We demonstrate the value and personality of your brand to instill confidence in prospective clients including: 

• Client Success Stories with Measured Results: Showcase impactful client testimonials that highlight quantifiable achievements and brand impact.
• Before-and-After Transformation Visuals: Capture and present compelling visual evidence of progress and results achieved over a project’s duration.
• Interviews with Key Project Stakeholders: Record insightful conversations with pivotal figures involved in a project to shed light on its intricacies and success factors.
• Interactive Digital Case Study Presentations: Create engaging digital narratives that delve into project specifics, allowing audiences to interact and explore deeper insights.
• Video Case Study Testimonials: Document authentic video narratives of clients sharing their journey, challenges, and successes in collaboration with your brand.
• Infographics Summarizing Project Outcomes: Design visually compelling graphics that distill complex project results into easily digestible and shareable formats.
• Long-Form and Short-Form Written Narratives: Craft detailed and concise written accounts of projects, tailored to audience preferences and platforms.
• Photo Journals of Project Processes: Curate chronological photo narratives that offer visual insights into the stages and development of a project.

Motion Graphics

Dynamic content combines design and animation to amplify your message.

Motion graphics tell your brand’s story and engage audiences across multiple channels. Motion graphics speak to your audience in a distinct language and make a memorable impact for your business.

• Animated Logos and Brand Elements: Breathe life into brand identities with motion, ensuring logos and elements capture attention and remain memorable.
• Explainer Videos with Dynamic Visuals: Craft informative videos that simplify complex ideas with engaging visuals, making comprehension effortless for viewers.
• Promotional Ad Sequences for Digital Platforms: Design captivating ad campaigns tailored for online audiences, driving brand awareness and engagement.
• Training Videos Enhanced with Visual Effects: Produce instructional content that utilizes striking visual effects, ensuring knowledge retention and an engaging learning experience.
• Data Visualization Animations: Transform raw data into compelling animated visuals, making insights easily digestible and more impactful.
• Interactive Website Animations: Integrate motion into web design to enhance user engagement, offering interactive experiences that boost site retention.
• Event Teasers and Countdowns: Create anticipation with animated clips that highlight upcoming events, ensuring they remain top-of-mind for audiences.
• Social Media Post Animations: Design motion graphics tailored for social platforms, ensuring content stands out in feeds and garners more engagement.

Trade Show Support

Maximize your presence at industry events with our comprehensive trade show support.

From booth designs that stand out in crowded expo halls to promotional materials that leave a mark, we ensure you make the most of every interaction. Our team collaborates with you from the planning stage to post-event analysis, ensuring a cohesive brand presentation and meaningful engagements.

• Booth and Display Design Concepts: Craft visually striking and functional booth layouts that ensure your brand stands out in crowded event spaces.
• Interactive Kiosk Setups: Design engaging touchpoint stations that facilitate direct interaction, providing attendees with immersive brand experiences.
• Branded Promotional Items and Giveaways: Curate memorable branded merchandise that serves as a tangible reminder of your brand, fostering long-term recognition.
• Digital Presentations for Booth Screens: Develop visually appealing and informative presentations tailored for event screens, captivating attendees, and conveying key brand messages.
• Trade Show-Specific Brochures and Leaflets: Design event-centric print materials that offer in-depth insights, allowing attendees to take a piece of your brand with them.
• Roll-Up Banner Designs: Craft impactful vertical visuals that highlight key brand elements, ensuring visibility even from a distance at events.
• Custom Apparel and Uniform for Booth Staff: Create branded clothing that ensures your team presents a unified and professional appearance, enhancing brand consistency.
• Post-Show Follow-Up Email Templates and Materials: Prepare thoughtful digital communication tools to engage leads post-event, ensuring sustained interest and potential conversions.