Creative Services

Creative Marketing Services

If you need creative services, Valve+Meter offers expertise and drives creative strategy backed by data. As a complete digital marketing agency, you gain access to a team of creatives and skilled strategists, designers, search engine optimization (SEO) specialists, and copywriters.

ThinkFirst conceives no business is created equal. This means that branding, web design, logo design, advertising, and every other project demands a solution curated for you.

Creative services should be emotional and connect with your audience on a human level. With a proven track record of building measurable and repeatable strategies, Valve+Meter offers a new vision for how your company can grow. We are inspired by creativity but proven by research and data.

Whether you need a complete brand strategy or a refresh for your sales collateral, contact Valve+Meter for a free marketing analysis.

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What is the Role of Creative Services?

Some creative agencies specialize in a specific industry or offer limited services. At Valve+Meter, we believe branding and all creative services are vital to communicating your brand’s story, values, and vision.

As a complete marketing agency, our creative services help to clearly express your brand identity across all digital media, print materials, and immersive brand experiences. Every decision is carefully analyzed by a team of professionals throughout our business.

Your brand can create lasting impacts on your clients and accelerate the growth of your business.

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What is the Creative Services Strategy?

ThinkFirst designs a blueprint from the conceit of your goals through execution. A creative brief helps define the best tactics to achieve goals and measure the success of a project. The key stages of a ThinkFirst Creative Strategy include:

• Define project: In this stage, your dedicated account manager will collaborate with your team to outline the project’s scope, including setting clear brand objectives.
• Determine goals: To create a cohesive strategy, a clear goal for the project is set.
• Success metrics: To achieve goals for our clients, Valve+Meter determines the metrics to measure success. This is key to helping your business grow with repeatable and scalable brand strategies.
• Target Audience: Defining your ideal persona helps guide our research and execution. To tell the complete story of your brand, you must create it in the language of your target audience.
• Research: We use innovation in all of our work. Technology, industry analysis, and competitive research help our clients accelerate timelines and reduce the budget on marketing efforts.
• Execution and Testing: Performance is measured, and results are analyzed.

A well-defined creative services strategy guides the development of all creative assets and ensures that they align with your brand’s overall goals and values. You gain better insights and control over your creative capital by measuring performance and results. This is vital as your digital marketing needs evolve and grow.

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What Does a Creative Services Team Do?

If you are driven by creativity and determined to optimize your brand strategy, Valve+Meter’s creative services team is eager to help. You will gain a creative services partner with a range of products and services to promote and grow your brand. We offer expertise to assist you in all aspects of brand creation and brand development.

Brand

Most organizations operate in a highly competitive marketplace, from small to large companies. Branding solutions from Valve+Meter can help you stand out in your industry and match your brand with your talent and ambition. Brand services include:

• Brand Audit: An in-depth analysis of your brand’s current position in the market. A brand audit examines your strengths, weaknesses, opportunities, and threats to your growth.
• Brand Development: Creating a brand that resonates with your target audience and stands out in the market requires innovation. Brand development includes research, strategy, and a blueprint for marketing your business.
• Brand Identity Development: Creating the visual and verbal elements that define your brand is essential to success. Your brand’s identity, such as its logo, colors, typography, and even your tone of voice, deserves a professional brand strategy.
• Brand Messaging: Controlling your brand’s voice to the world requires careful branding. Crafting the messages that introduce your brand’s value proposition, benefits, and personality to your target audience are key to long-term success.
• Brand Standards: Establishing guidelines for how the brand’s visual and verbal elements should be used helps create a cohesive brand strategy. These standards make your brand recognizable instantly across all channels and mediums.
• Brand Strategy: Creating a plan to achieve your business goals and objectives, including your market positioning, target audience, messaging, and marketing tactics helps to grow deliberately.

Collateral

Your creative capital is not strictly web design and advertising. Creative collateral encompasses all of your marketing materials, including digital and print. Valve+Meter helps to create consistent branding across all materials.

• Brochures: From design, graphics, and copywriting, brochures educate potential customers and build brand awareness.
• Business Cards: Simple, clear, consistent branding makes a powerful positive first impression. Put your value proposition in the hands of your partners and potential clients.
• Infographics: Designing visual representations of data, information, or processes that are easy to understand sets your brand apart. While competitors use the same stock images, branded infographics set your business apart.
• Promotional: From networking and trade events to trade shows to Valve+Meter crafts flyers, posters, banners, and other promotional marketing materials to keep your brand top of mind.
• Signage: For brick-and-mortar businesses, 360° branding helps your building signage and digital marketing guide consumers to your location.
• Direct Mail: Outbound lead generation includes direct mail campaigns that are effective, affordable, and drive conversion from your target audience.
• Graphic Design: Branded social media posts, web pages, digital advertising, and landing pages help your business stand out.
• Logos: From startups to well-established brands, logo design can transform your marketing and brand recognition.
• Motion Graphics: Producing animated videos tells your brand’s story and engages audiences across multiple channels. Motion graphics speak to your audience in a distinct language.
• Print Management: Managing the production process for printed materials, including selecting vendors, negotiating contracts, and ensuring quality control, can quickly overwhelm small business owners, sales executives, and your internal marketing team. Valve+Meter provides complete print management solutions, from simple materials to complete rebranding campaigns.
• Sales Collateral: In B2C and B2B sales teams, product sheets, presentations, and just-in-time materials are powerful branding materials. Designing and producing materials that drive conversions reinforce your sales team’s efforts.
• Case Studies: In-depth research, powerful storytelling, emotive visuals, and transactional graphics showcase your brand’s success stories and demonstrate your expertise to customers. Valve+Meter can design innovative case studies, including traditional print, digital, and even interactive mini-websites.
• Sales Enablement: Providing sales teams with the tools and resources they need to sell effectively, such as training materials and playbooks, helps growing businesses.
• Trade Show: From creating materials and displays to event planning, Valve+Meter helps your business attract and engage visitors at trade shows.

Video

As marketing becomes more segmented, video services can help your brand reach audiences off your website. Creative services can help disrupt the monotony of outdated web design and establish your brand identity across many channels.

• Brand Video: Creating videos that tell your brand’s story, showcase your products or services, and connect with the target audience emotionally suits your web design, social media channels, and live events.
• Video Demos: Demonstrating your products and services across mediums helps you stand out in crowded marketplaces. Video demos highlight the features and benefits of your brand quickly and efficiently.
• Educational Video: Offering informative content can have significant benefits for your brand. Educational videos engage your brand in the language many audiences prefer and with a tone that keeps them engaged throughout the buyer’s journey.
• Video Explainer: Creating videos that explain complex concepts or processes is highly valued. Like educational videos, the tone and diction choice of video explainers help support your brand’s public relations and build credibility.
• Video Production: Producing high-quality videos that showcase your brand may incorporate a full suite of videos, including such as live-action, animation, and motion graphics. Video production helps you distinguish your company from industry competitors.
• Video Prospecting: Creating videos that capture the attention of potential customers and encourage them to engage with the brand. Short and dynamic content across social media, email campaigns, and web pages are effective marketing tools for many businesses.
• Script Writing: Throughout the video, your brand must choose the right tone and style. Crafting compelling scripts that communicate the brand’s message and story clearly and engagingly increases effectiveness and reduces the cost of production.
• Storyboarding: Planning and organizing a video’s visual and audio elements is important to ensure it tells a coherent and impactful story. Our team of experts collaborates with you from start to finish to ensure quality and optimize impact.
• Video Testimonials: Featuring satisfied customers, video testimonials share real-world accounts of your brand. This branded content can be a powerful tool for building trust and credibility.

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Contact Valve+Meter for Creative Services

Your brand strategy deserves a data-driven approach. Valve+Meter helps you eliminate the guesswork with ThinkFirst Creative Services. Our team works with you to identify the best brand, collateral, and video solutions to place your brand and company in front of target consumers. By taking a strategic approach to branding, design, and production, you better understand your brand in the marketplace. Connect with Valve+Meter’s creative innovations and data-driven strategies to help you achieve your objectives and exceed your long-term goals.