Sales Collateral Services

Effective Tools For The Modern Sales Cycle

Making an authentic connection in today’s digital world is a hurdle for many sales reps.

Valve+Meter builds relevant sales collateral and marketing materials tailored for your success. Give your team the tools they need to succeed.

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High-Quality Sales Collateral

Transform Leads into Loyal Customers

When you are building rapport with new customers, your team needs more than flashy web-based graphics and a persuasive pitch. Sales collateral delivers the strategic tools to engage, nurture, and convert leads. Valve+Meter’s creative services bridge the gap between your initial meeting and the decision stage. Embrace the opportunity to elevate your sales process by harnessing the power of impactful sales collateral.

Visuals 78%
Visual elements increase information retention by 78%.
Buyers 55%
More than half of all buyers rely on content to make buying decisions.

Sales Collateral To Drive Revenue

Bring Lasting Impressions To Your Sales Process

In an era of data and analytics, why settle for ordinary sales collateral?

When you team up with Valve+Meter, we create sales collateral designed with precision and quality to make a powerful connection with your potential customer.

By understanding how your business works and the goals of your project, our expert designers and content creators craft the type of sales collateral that inform, excite, and transform your leads.

Our marketing team uses data to research your market, analyze your competition, and delve deep into your buyer personas. The result is a better kind of sales collateral built for the complete buyer’s journey.

Once you deliver the epiphany moment, Valve+Meter adds momentum to your process with sales collateral that includes:

Customer Validation

Harness genuine testimonials or success stories for undeniable brand value evidence.

Customer Validation >
Print Materials

Printed collateral remains key, ensuring your sales team remains top-of-mind.

Print Materials >
Product Documents

Potent sales assets detailing product specifications for better client guidance.

Product Documents >
Educational Content

Different types of sales collateral cater to every buyer’s journey stage with in-depth insights.

Educational Content >
Visual and Multimedia

Enhance sales content with captivating visual assets for better engagement.

Visual And Multimedia >
Sales Enablement Tools

Streamline the sales process and equip sales reps with indispensable tools.

Sales Enablement Tools >
Graphic Design

From first impressions to brand essence, design matters in sales collateral.

Graphic Design >
Website and Content

Leverage content marketing, nurture leads, and showcase your brand’s prowess.

Website and Content >
Unlock Sales Potential

Leverage Our Collateral Expertise

Drive conversions with top-notch sales collateral services. Partner with Valve+Meter and witness unparalleled growth.

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Benefits of Sales Collateral

How Our Collateral Adds Momentum to Your Sales Process

Adding collateral to your overall sales strategy provides your audience and potential leads with more information about your business and the products and services you deliver.

Designing and executing the right types of sales collateral increases sales and speeds up the lead nurturing process.

Marketing collateral is especially important for small businesses looking to find an advantage over their competitors and complex B2B sales cycles, as well as for emerging businesses needing to generate demand with new customers.

Sales collateral serves as a vital tool for guiding potential clients through every stage of the buying process:

An image of a coffee cup with a hole in it, relevant to video production services.

Awareness Stage

Sales collateral propels brand visibility, conveying your brand’s story and value proposition, setting you apart from competitors, and planting a stake in your market.

A coffee cup with a lid on it.

Consideration Stage

Sales collateral establishes your offerings as superior to competitors, reinforcing your company’s reputation and credibility through education.

A coffee cup with a spoon in it, featured in a video marketing production.

Decision Stage

Simplify the nuances of your offerings, collateral reminds prospects of the value you deliver long after the active sales presentation ends.

Close More Deals

Give Your Business An Edge

An alarming percentage of sales professionals feel underprepared before their presentations. Additionally, a significant number of businesses find their conversion rates less than satisfactory. These figures highlight the imperative for enhanced sales resources and approaches.

Better Resources 42%
42% of sales reps feel they don’t have enough information before a presentation.
Conversion Rates 1/5
Only 22% of businesses are satisfied with their current conversion rates.

Our Process

From Insight to Impact

At Valve+Meter, we approach every project with curiosity and enthusiasm.

The reason so many businesses trust our team to deliver top-tier sales collateral is our proven process. From the beginning we drill deep into your business. Our team consults with you directly, ensuring we comprehend every facet of your aspirations and the obstacles that stand in your way.

But we don’t stop at consultation. We tap into rich data sources and current marketplace trends to provide a holistic overview of where you stand compared to your competitors. By identifying potential areas of vulnerability in the competition, we carve out distinctive avenues to set you apart.

With this robust background, we craft sales collateral that’s not just compelling but also precisely aligned with your target audience’s needs.

Our approach merges research with creativity, aiming to deliver tools that drive measurable results, foster stronger connections, and propel sales conversions.

In replacing the old narrative, we retain the essence of the importance of sales collateral, emphasizing our unique process and the value it brings to businesses. Whether it’s to educate, inform, or persuade, Valve+Meter’s method ensures your collateral stands out and speaks volumes.

Engage. Convert. Repeat.

Tailored Collateral Solutions

Contact Valve+Meter to create sales collateral that speaks volumes. Turn leads into loyal customers effortlessly.

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Sales Collateral We Produce

Arm Your Sales Team With Dynamic Collateral

With some of the best writers, graphic designers, and sales and marketing strategists in the industry, you gain an arsenal of talent when you team up with Valve+Meter.

Our in-house creators excel in producing sales collateral that not only aids your sales team, but streamlines the entire sales process.

Customer Validation

Customer validation through social proof is fundamental in today’s market dynamics.

Quality content that harnesses genuine testimonials or success stories offers undeniable evidence of the value your brand, products, or services deliver. Our team uses a number of strategies to depict real-world solutions your business provided to address customer challenges.

When showcased, they not only underscore your proven track record, but also resonate with potential customers, illustrating them as beneficiaries, thereby strengthening your sales pitch.

  • Case Studies
  • Testimonials
  • Customer Success Stories

Print Materials

While the world is rapidly digitizing, print materials remain a critical component of effective sales collateral.

Marketing brochures, produced at a low cost, are invaluable tools that your sales reps can distribute and use to elucidate the benefits of your business.

Tangible marketing materials ensure your business remains top-of-mind, aiding in converting potential customers into loyal ones.

  • Brochures
  • Data Sheets
  • Product Catalogs
  • Price Lists

Product Documents

For businesses offering an innovative product or service, product documents stand as potent sales assets.

Pivotal in the sales enablement process, documents detail product specifications and elaborating on how your business benefits prospective customers.

By providing such comprehensive insights, sales teams can better guide potential clients through their buyer’s journey.

  • Proposal Templates
  • Contract Templates
  • Follow-up Email Templates

Educational Content

Educational content like white papers, data sheets, and webinars cater to discerning buyers. From the awareness stage to the advocacy stage, your audiences are more informed than ever before.

Deliver clear and powerful messages that help potential customers make informed purchasing decisions and build credibility for your brand.

  • White Papers
  • Infographics
  • Ebooks
  • FAQs (Frequently Asked Questions)

Visual and Multimedia

Visual assets like demo videos and sales decks can transform how audiences receive your products or services.

Capturing attention in a crowded marketplace remains a key pain point for many business. Valve+Meter enhances your sales content, making it more engaging for the prospective customer.

  • Demo Videos
  • Webinars
  • Sales Presentations/Slide Decks

Sales Enablement Tools

Sales enablement tools, including sales playbooks, ROI calculators, and email templates, are indispensable for sales professionals.

Add a higher level of professionalism and confidence in your business at every step.

  • Sales Scripts
  • Product Comparison Charts
  • ROI Calculators
Sales Enablement Services

Graphic Design

The world of graphic design typically brings to mind website and ad design. Unique sales collateral, like business cards, make the first impression for your sales team.

As a full-service marketing agency, Valve+Meter has in-house graphic designers who can enhance your brand voice and capture the very essence of your business.

  • Business Cards
  • Promotional Materials
  • Signage
  • Direct Mail Campaigns
  • Logos
Graphic Design Services

Website and Content

Content marketing is the backbone of an impactful sales strategy, leveraging informative, valuable material to nurture leads and warm them up for sales teams.

Because our process focuses on building a custom brand journey for your business, your sales collateral addresses potential customer pain points.

When your content demonstrates industry expertise and positions your brand as a trusted source, your sales team will flourish.

  • White papers
  • E-books
  • Infographics
  • Blogs
  • SEO
Accelerate Your Sales Pipeline

Sales Collateral That Resonates

Craft memorable pitches with our tailored sales collateral. Valve+Meter is here to elevate your brand’s message.

Talk to Our Experts
Data Driven Marketing 1.5x
High-performing sales organizations are 1.5 times more likely to use analytics than underperforming ones.
Personalization 8/10
80% of customers are more likely to do business with a company that offers personalized experiences.
Branding 1/3
Only 34% of salespeople believe they effectively differentiate themselves from competitors.

Valve+Meter’s Sales Collateral FAQ

At Valve+Meter, we understand the intricacies of sales collateral to improve your sales process for every sales rep and help introduce new customers to your business.

As a leading marketing expert, we’re dedicated to guiding you through the process. To kick-start your journey, we offer free consultations on sales collateral, giving you insights into how our team of in-house designers, content writers, and marketing strategists create sales collateral.

Our great sales assets are backed by a trusted team ready to empower your customer success. From content marketing to sales decks and sales enablement content, working with a full-service marketing agency has distinct advantages.

Still, have sales collateral questions? Dive into our FAQ below to learn more about sales collateral.

Sales collateral refers to a range of materials produced by marketing and sales teams to aid in promoting products or services and driving sales.

It encompasses various tools, from print materials, like brochures and business cards, to digital assets, like website content and case studies. These materials not only provide valuable information to prospective and existing customers, but also assist sales professionals in guiding potential clients through their buyer’s journey.

The objective of sales collateral is to enhance the sales process, keeping businesses top-of-mind, addressing pain points, and ultimately converting potential customers into loyal ones. Whether used for educating, informing, or persuading, sales collateral is pivotal in streamlining sales strategies and achieving business goals.

Sales collateral management refers to the organization, storage, and distribution of sales collateral materials.

The right content in the hands of your sales team helps to generate leads and convert customers. Marketing content should be easily accessible, up-to-date, and designed for your unique buyer journey.

In many cases, content management includes valuable content for prospective customers at different stages of the sales funnel. A robust collection of sales collateral helps streamline the sales process, maintain brand consistency, and enhance the overall efficiency of sales and marketing teams.

Sales collateral is typically created by marketing teams in collaboration with your sales team. At Valve+Meter, our team includes sales strategists with a deep understanding of many industries, as well as graphic designers, content writers, and other creatives who collaborate with you to produce sales collateral that resonates with your buyer personas.

Whether you offer a product or service, working with an experienced team encapsulates your buyer journey into a beautiful, informative, and compelling package.

While both sales collateral and sales enablement aim to support the sales process, they have distinct roles within the sales cycle.

Sales collateral includes specific materials including brochures, case studies, and white papers that are designed to inform, educate, or persuade potential and existing customers about your business’s products or services. These materials can be customized to various stages of the buyer’s journey.

Sales enablement refers to a broader strategy encompasses tools, resources, and processes to empower sales teams to sell more effectively.

While sales collateral forms part of sales enablement, the latter also includes training, software, and other resources that equip sales reps to perform at their best.

Sales collateral is employed at different stages of the sales funnel to engage, educate, and persuade prospective and existing customers. Traditional sales collateral like product catalogs, flyers, and brochures do not specifically address different stages of the buyer journey.

Effective sales collateral can be curated to each phase including:

Awareness Stage: These materials include blog posts, educational videos, and print materials to introduce potential customers to your business and its offerings.

Consideration Stage: Deploy case studies, white papers, and product data sheets to address specific pain points and showcase how your solutions can help in comparison with competitors’ or alternatives.

Decision Stage: Social proof like client testimonials, product demos, and detailed service breakdowns help convert more deals.

Advocacy Stage: Newsletters, updates, and exclusive offers nurture existing customers, turn them into brand advocates, and stay top of mind as the next sales cycle begins.