Paid Social Services

Amplify Your Brand’s Impact with Paid Social Media Ads

Struggling to break through the noise of today’s saturated digital landscape?

The challenge isn’t just being seen, but forming meaningful connections with your audience.

Valve+Meter’s paid social media strategy builds brand awareness and drives engaged leads directly to your landing pages, turning visibility into tangible results.

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Custom Social Media Ads

Discover Strategies That Drive Results

Navigating the realm of paid social media marketing can be overwhelming and wasted marketing spend is common.

With Valve+Meter’s paid digital strategists, you’ll uncover how to effectively use paid social media to your advantage and increase your ROI.

Consumers want to feel connected with the brands they love. Social media marketing has become a staple of organic SEO and content marketing.

With the right insights and tactics, Valve+Meter can help you turn social media marketing into a highly efficient lead-generation source.

 

Paid Social Ads Stats

Do You Know Your Customer?

Paid social media advertising cuts past the crowded search engine pay-per-click (PPC) ads and delivers paid ads where your ideal buyers spend their time. Social media networks offer exceptional data optimization to target users and build your brand.

Connect 4.89B
There are over 4.89 billion social media users around the world.
Accounts 7
The average user has 7 social media accounts.
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Consult With Valve+Meter On Paid Advertising

Your buyers are scattered across every social media platform. Let our team launch social ads that get your noticed.

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Why Paid Ads Work

Audience Targeting Drives Social Ad Campaigns

Your company might have developed the best thing since sliced bread, but if nobody knows about it, it’s worthless.

Social media advertisements can solve this quandary.

There are many great avenues to digitally market your company’s products and services today, including content marketing, direct mail, and a custom email marketing strategy. All of these strategies require extensive time and resources. One of the fastest and most successful ways to attract new customers is through paid social media.

Users spend hours every day on their favorite social media networks. The demographics are younger, open to advertising, and often curious about new brands, products, and services.

Paid social media is becoming a critical piece of many companies’ overall digital marketing strategies. When implemented correctly, paid social media can be the most effective tool for driving qualified traffic.

Simply put: paid social media advertising gets eyes on your brand almost instantly.

When you partner with Valve+Meter, we’ll collaborate with your company to determine what your current paid social media strategy is and how to utilize it moving forward.

Facebook 7/10
70% of American adults use Facebook.
Social Ads 49%
Nearly half of all social media users purchase after seeing an ad.

What is Paid Social Media?

Deliver Ads to Audience Interested In Your Brand

The first step in building a paid social media strategy begins with understanding how each social media network tracks user information.

If you want to expand your business’ footprint and attract more qualified leads, paid social media is a precision instrument. Very similar to how Google PPC ads work, paid social advertising uses the exceptional resources of each platform and feeds targeted ads to your preferred buyers.

Users share a tremendous amount of data on social channels. Every like, post, tweet, follow, and scroll is tracked by social media channels. Instead of serving broad ads that users may not enjoy, social media ads align with the behaviors and interests of users on social media channels.

The benefits of paid social media campaigns include increased engagement, increased reach, and fan growth.

Impulse Buys 4/10
41% of Gen Z and Millenial users have made an impulse buy on social ads.
Screen Time 2 Hours
The average US adult spends more than 2 hours on social media daily.
A white background with a number of social icons on it.

What is Paid Social Management?

Reach Your Target Audience With Valve+Meter’s Strategy

Paid social management encompasses the processes of planning, executing, monitoring, and optimizing ad campaigns on social media platforms.

Instead of trying to build your own paid social advertising, Valve+Meter can plan, execute, and track your paid campaign.

Just like paid search ads, every social network has unique features and requirements. This involves everything from audience segmentation to budget allocation.

Paid media experts leverage your paid social media budget to raise brand awareness, reach your target audience, and generate leads.

A successful campaign optimizes your costs with lead quality. Whether it’s Facebook ads, Instagram ads, or LinkedIn ads, paid social management ensures your social ads earn the greatest exposure with the intended viewers.

Paid social management also optimizes future campaigns increasing the accuracy and scope of your digital marketing efforts.

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Learn More About Our Paid Social Media Strategy

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Our Process

How Valve+Meter Builds Your Social Media Advertising Strategy

In the ever-evolving world of digital marketing, especially social media advertising, it’s easy to be swayed by the latest trends.

Not every trending strategy is suitable for your business. At Valve+Meter, we believe in a tailored approach, and our ThinkFirst™ process ensures we identify the most effective marketing strategies for your business.

This includes four steps:

1 Discovery

Before we ever launch an ad campaign, we take the time to understand your business, your goals, and your current marketing efforts.

Math Before Marketing considers your brand’s strengths, weaknesses, and unique selling points.

3 Campaign Launch

With a clear strategy in hand, we roll out your custom social media ad campaigns.

Whether it’s Facebook advertising, Instagram ads, or another platform, we ensure each ad is optimized for maximum engagement and conversion.

Every ad is crafted to speak directly to your targeted audience, ensuring you get the most out of every ad spend.

Research 2

After getting a comprehensive view of your business, we then study the market, the competition, and the latest in social media advertising.

We determine which social media platforms and ad formats are most likely to connect with your target audience. Our findings aren’t just based on popularity; they’re tailored to what will work best for your business.

Tracking 4

As your target audiences begin to respond, our data analysts carefully monitor the performance of your social ads.

With custom landing page design we can perform consistent campaign optimization.

This data-driven approach ensures that the most effective strategies can be identified, repeated, and scaled.

1 Discovery

Before we ever launch an ad campaign, we take the time to understand your business, your goals, and your current marketing efforts.

Math Before Marketing considers your brand’s strengths, weaknesses, and unique selling points.

2 Research

After getting a comprehensive view of your business, we then study the market, the competition, and the latest in social media advertising.

We determine which social media platforms and ad formats are most likely to connect with your target audience. Our findings aren’t just based on popularity; they’re tailored to what will work best for your business.

3 Campaign Launch

With a clear strategy in hand, we roll out your custom social media ad campaigns.

Whether it’s Facebook advertising, Instagram ads, or another platform, we ensure each ad is optimized for maximum engagement and conversion.

Every ad is crafted to speak directly to your targeted audience, ensuring you get the most out of every ad spend.

4 Tracking

As your target audiences begin to respond, our data analysts carefully monitor the performance of your social ads.

With custom landing page design we can perform consistent campaign optimization.

This data-driven approach ensures that the most effective strategies can be identified, repeated, and scaled.

Better Results

Social Media Statistics

At Valve+Meter, our process is built on the foundation of understanding first, then acting with precision. We’re here to ensure your social media advertising strategy isn’t just on trend, but on target. Data drives our research, planning, execution, and analysis.

Mobile 99%
Tablets or smartphones connect 99% of all users to social media.
YouTube 52%
More than half of all internet users visit YouTube once a month.

Benefits of Hiring a Paid Social Media Agency

Why Working With Valve+Meter Helps You Grow

Hiring a paid social media marketing agency like Valve+Meter Performance Marketing to manage your company’s social ads ensures you’re targeting the right prospects and advertising on the right social platforms.

Some of the benefits of paid social ads include:

Targeting The Right Customers

Social media advertising is all about building the right target audience. With social advertising, you can choose a specific segment of society, whether it’s by age group, region, income, or gender, and create a social advertising campaign tailored to them.

This is beneficial because your company’s hard-earned money and messaging aren’t wasted on people who aren’t interested in the services you offer.

Increasing Brand Awareness

There are so many avenues to increase brand awareness, and paid social media is just one example. Social media advertising enables engagement with current or potential customers, promotes the content on your site, and leads to social sharing, which enables a brand to expand past its usual reach to attract more qualified leads.

It’s important to build brand awareness so that people begin to recognize and familiarize themselves with your business. The more familiar people are with your business, the more likely they are to trust you as a company.

Optimizing Your Budget

Paid social media strategies allow for a flexible approach to budgeting your ad campaign.

By setting specific spending limits on campaigns, brands can efficiently allocate funds, ensuring maximum reach without overspending.

Valve+Meter’s performance data guides budget adjustments to invest more in high-performing ads and eliminate or adjust paid social ads that aren’t performing well.

Dynamic Engagement Through Rich Media

Paid social campaigns aren’t just about static images or text. Platforms offer a range of engaging ad formats, from video snippets to carousel displays, allowing businesses to captivate audiences in diverse and memorable ways.

This varied content not only keeps your target audience intrigued but also boosts interaction rates, enhancing the overall campaign performance. 

Valve+Meter has the experience and talent to create dynamic social ads including video ads for your campaigns.

Retargeting For Deeper Connections

One unique strength of paid social media lies in its retargeting capabilities.

When an individual engages with your brand, perhaps by visiting your website or clicking on a previous ad, Valve+Meter can keep you top-of-mind by serving tailored content.

Nudging interested prospects closer to conversion with your sales team increases revenue and can greatly decrease ad costs. This repeated exposure deepens brand connections and increases the likelihood of a sale or inquiry.

Data-Driven Insights for Strategy Evolution

The analytical tools provided by social platforms give an in-depth view of campaign performance. This means real-time insights into what’s working and what might need a tweak.

Paired with Valve+Meter’s state-of-the-art marketing technology, these insights can be swiftly translated into actionable strategy modifications, ensuring your campaigns remain on the path to success.

Securing Qualified Leads

Across all social media marketing, quality trumps quantity. Paid social platforms, especially with formats like Facebook’s Lead Ads, provide a mechanism to gather high-intent leads directly.

This direct collection ensures you’re not just gaining visibility, but you’re also building a repository of potential customers keen on your offerings.

Working with Valve+Meter helps you stay focused on your daily operations and streamline your marketing efforts. When you team with Valve+Meter for your paid social media strategy, we consistently strive to improve performance and optimize outcomes.

Your success and long-term growth is our ultimate goal.

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Still wondering if Valve+Meter is the right fit for your social media advertising?

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Our Services

Different Avenues for Paid Social Media

When you partner with Valve+Meter, we’ll provide recommendations about your current paid social media campaigns and how to expand or retarget them to other audiences. We’ll also make social media platform recommendations based on your business and the industry you are in.

Some of the social media platforms for paid social media include:

Facebook Ads

Advertising on Facebook allows for huge opportunities in revenue. Consider creating lead-generation ads with sales, promotions, or informative downloads that will collect contact information and help you close deals.

Make sure to keep in mind an age range, interests, job titles, locations, and Facebook lookalike markets when creating ads, as this will allow your ads to be presented to the people most likely to make a purchase or join a service.

With its vast user base, Facebook provides a platform where your ad can reach a global audience, ensuring that your brand remains front and center in potential customers’ minds.

Instagram Ads

The largest benefit of Instagram ads is their ability to run from Facebook ads. Since Facebook owns Instagram, the two work hand-in-hand to deliver ads to the largest relevant audience possible.

The visual nature of Instagram amplifies the allure of your advertisements, capturing audiences with compelling imagery and stories, thereby making them more engaged and receptive to your brand message.

LinkedIn Ads

LinkedIn allows you to focus on any job title, location, and industry relevant to your clientele. Running ads on LinkedIn helps present lead-generation-focused ads to decision-makers in your industry who may be looking for special offers and services you can provide.

This is your most successful option if looking for commercial advertising. Moreover, LinkedIn’s professional atmosphere assures your ads are being viewed in a business-centric context, adding an air of credibility and authority to your campaigns.

X Formerly Twitter Ads

While X (formerly known as Twitter) is a powerful platform for organic engagement, it has faced challenges in its paid ad tracking capabilities.

Some advertisers find Twitter’s conversion tracking less robust compared to platforms like Facebook or Google Ads, making it harder to attribute conversions to specific campaigns.

The fleeting nature of tweets means promoted content has a shorter visibility span, complicating long-term ad effectiveness assessments. Additionally, Twitter’s default attribution window for direct response objectives can miss capturing users who convert after a prolonged period, and potential audience overlap between different ad campaigns can make precise attribution elusive.

Currently, we don’t recommend Twitter ads due to their lack of tracking success and because they are easily lost in the growing timeline of tweets.

YouTube Ads

YouTube, being the second-largest search engine and owned by Google, offers a unique platform for video ads.

While not considered a social media platform, YouTube offers an environment for user-generated content. Businesses tap into a vast audience of video consumers, reaching potential customers based on their interests, demographics, and search behaviors.

When you run YouTube Ads through Valve+Meter, we ensure your content is not just engaging but is also tailored to reach your target audience on this massive platform. We utilize features like skippable in-stream ads, non-skippable in-stream ads, and discovery ads to make sure your message gets in front of the right eyes.

YouTube’s sophisticated targeting capabilities, combined with its high engagement rates, can amplify your brand message. With YouTube Ads, you’re not just advertising; you’re building an audience and fostering brand loyalty.

Learn More About Valve+Meter

Contact Our Team for More Insights Into Social Media

Valve+Meter is founded on curiosity, growth, and transformation. Schedule a meeting to discover how we can help your brand.

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Paid Social FAQ

Frequently Asked Questions

Not sure if social media and video ads fit your business? Most clients contact Valve+Meter after reading through our numerous blogs and articles.

Choosing whether to work with a social media agency or building an internal marketing team is a difficult decision. Some of the most common questions we encounter about paid social media include:

Is it worth paying for a social media agency?

Many internal marketing and sales teams can create organic content for social media. While organic posts are valuable, social media advertising allows for targeted reach, ensuring your content gets in front of those who are most likely to be interested.

Building a complete paid social campaign strategy can be time-consuming and, if not built efficiently, can cost a significant amount of money.

A social media agency offers expertise in paid social, ensuring your ad campaigns are optimized for maximum ROI. They understand the nuances of different social media platforms, the intricacies of audience targeting, and can advise on social media advertising costs.

The best marketing agencies are transparent which can help your internal teams learn more about paid social ads. Generally, though, the fees paid to a professional social media agency are considerably less than building an internal marketing team.

By paying for an agency, you leverage their expertise to ensure that every dollar of your ad spend is used effectively, potentially elevating your brand awareness and lead generation.

What is the difference between social media advertising and organic social media?

The term organic can be confusing. Organic social refers to the content that is shared without any direct ad spend, such as traditional Facebook posts, Instagram reels, and tweets.

Social media advertising refers to the paid ads and sponsored content that businesses place on social media platforms.

This encompasses a range of ad types, from video ads to carousel displays, specifically tailored to a target audience.

While social media ads are designed to achieve immediate results and are shown to a specific targeted audience, organic posts rely on natural user engagement and shares to increase their reach.

Finally, an organic post on certain platforms can grow in popularity and value over time, whereas an ad has one chance to make an impression for each viewer.

What is the difference between paid social media and PPC advertising?

Paid social media revolves around promoting content on social platforms such as Facebook, Instagram, or LinkedIn. These social ads are displayed to users based on audience demographics, interests, and other factors.

PPC advertising, or pay-per-click, typically refers to ads displayed on search engines like Google and Bing. These are shown to users based on their search queries.

The main difference lies in the platform and the targeting method: paid social targets users based on their profile and behaviors within social media networks, while PPC targets them based on their search intent.

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