Paid Social Media Advertising
Reach Your Target Audience With Custom Paid Social Ads
Are you finding it hard to stand out in the crowded digital world?
The real challenge lies not just in gaining visibility but in creating genuine connections that convert.
At Valve+Meter, our targeted paid social media campaigns do more than just put your brand in front of people. They engage and draw potential customers right to your doorstep, transforming visibility into real-world success.
How Do You Launch Paid Social Media Ads?
Unlock Effective Strategies That Deliver Real Results
Navigating paid social media marketing can often lead to unnecessary expenses without the right strategy.
At Valve+Meter, our experienced digital strategists empower you to master paid social media, optimizing your investment for maximum ROI. We understand that consumers seek meaningful connections with brands they trust—social media is a critical touchpoint for building these relationships.
With our expert guidance, you’ll learn to leverage the nuances of social media marketing, transforming it from a standard practice into a powerful lead-generation tool. We focus on crafting campaigns that resonate deeply with your target audience, ensuring each ad strikes a chord and compels action.
By partnering with Valve+Meter, you gain access to:
Measurable Strategies
Directly track performance and refine tactics to enhance efficiency and ROI.
Repeatable Success
Deploy proven strategies confidently across campaigns to maintain consistent results.
Scalable Growth
Expand your reach and impact, scaling your efforts as your business grows.
Paid Social Ads Stats
Are Your Reach Your Target Audience?
Paid social media advertising bypasses crowded PPC spaces, targeting your ideal buyers directly on their favorite social platforms, where precise data optimization enhances brand building.
Consult With Valve+Meter On Paid Advertising
Your buyers are active across major social media platforms. Valve+Meter offers expert paid advertising and a data-driven marketing strategy to boost your business’s revenue beyond just visibility.
What Paid Social Media Ads Should You Consider?
Deliver Ads to Audience Interested In Your Brand
The first step in building a paid social media strategy begins with understanding how each social media network tracks user information.
If you want to expand your business’ footprint and attract more qualified leads, paid social media is a precision instrument. Very similar to how Google PPC ads work, paid social advertising uses the exceptional resources of each platform and feeds targeted ads to your preferred buyers.
Users share a tremendous amount of data on social channels. Every like, post, tweet, follow, and scroll is tracked by social media channels. Instead of serving broad ads that users may not enjoy, social media ads align with users’ behaviors and interests on social media channels.
The benefits of paid social media campaigns include increased engagement, increased reach, and fan growth.
When you partner with Valve+Meter, we’ll collaborate with your company to determine what your current paid social media strategy is and how to utilize it moving forward.
What is Paid Social Media?
Deliver Ads to Audience Interested In Your Brand
The first step in building a paid social media strategy begins with understanding how each social media network tracks user information.
If you want to expand your business’ footprint and attract more qualified leads, paid social media is a precision instrument. Very similar to how Google PPC ads work, paid social advertising uses the exceptional resources of each platform and feeds targeted ads to your preferred buyers.
Users share a tremendous amount of data on social channels. Every like, post, tweet, follow, and scroll is tracked by social media channels. Instead of serving broad ads that users may not enjoy, social media ads align with the behaviors and interests of users on social media channels.
The benefits of paid social media campaigns include increased engagement, increased reach, and fan growth.
Learn More About Our Paid Social Media Strategy
Ready to discover paid ads that convert across social platforms?
Our Process
How Valve+Meter Builds Your Social Media Advertising Strategy
In the ever-evolving world of digital marketing, especially social media advertising, it’s easy to be swayed by the latest trends.
Not every trending strategy is suitable for your business. At Valve+Meter, we believe in a tailored approach, and our ThinkFirst process ensures we identify the most effective marketing strategies for your business.
This includes four steps:
1 Discovery
Before we ever launch an ad campaign, we take the time to understand your business, your goals, and your current marketing efforts.
Math Before Marketing considers your brand’s strengths, weaknesses, and unique selling points.
3 Campaign Launch
With a clear strategy in hand, we roll out your custom social media ad campaigns.
Whether it’s Facebook advertising, Instagram ads, or another platform, we ensure each ad is optimized for maximum engagement and conversion.
Every ad is crafted to speak directly to your targeted audience, ensuring you get the most out of every ad spend.
Research 2
After getting a comprehensive view of your business, we then study the market, the competition, and the latest in social media advertising.
We determine which social media platforms and ad formats are most likely to connect with your target audience. Our findings aren’t just based on popularity; they’re tailored to what will work best for your business.
Tracking 4
As your target audiences begin to respond, our data analysts carefully monitor the performance of your social ads.
With custom landing page design we can perform consistent campaign optimization.
This data-driven approach ensures that the most effective strategies can be identified, repeated, and scaled.
1 Discovery
Before we ever launch an ad campaign, we take the time to understand your business, your goals, and your current marketing efforts.
Math Before Marketing considers your brand’s strengths, weaknesses, and unique selling points.
2 Research
After getting a comprehensive view of your business, we then study the market, the competition, and the latest in social media advertising.
We determine which social media platforms and ad formats are most likely to connect with your target audience. Our findings aren’t just based on popularity; they’re tailored to what will work best for your business.
3 Campaign Launch
With a clear strategy in hand, we roll out your custom social media ad campaigns.
Whether it’s Facebook advertising, Instagram ads, or another platform, we ensure each ad is optimized for maximum engagement and conversion.
Every ad is crafted to speak directly to your targeted audience, ensuring you get the most out of every ad spend.
4 Tracking
As your target audiences begin to respond, our data analysts carefully monitor the performance of your social ads.
With custom landing page design we can perform consistent campaign optimization.
This data-driven approach ensures that the most effective strategies can be identified, repeated, and scaled.
Set an Appointment For a Free Consultation
Still wondering if Valve+Meter is the right fit for your social media advertising?
Benefits of Hiring a Paid Social Media Agency
Why Working With Valve+Meter Helps You Grow
Hiring a paid social media agency like Valve+Meter Performance Marketing to manage your company’s social ads ensures your audience targeting the right audience and advertising on the right social channel.
Some of the benefits of paid social ads include:
Targeting The Right Customers
Social media is about building the right target audience. With social advertising, you can choose a specific segment of society, whether it’s by age group, region, income, or gender, and create a social advertising campaign tailored to them.
This is beneficial because your company’s hard-earned money and messaging aren’t wasted on people who aren’t interested in the services you offer.
Increasing Brand Awareness
There are so many avenues to increase brand awareness, and paid social media marketing is just one example. Social media enables engagement with current or potential customers, promotes the content on your site, and leads to social sharing, which enables a brand to expand past its usual reach to attract more qualified leads.
It’s important to build brand awareness so that people begin to recognize and familiarize themselves with your business. The more familiar people are with your business, the more likely they are to trust you as a company.
Social media algorithms on popular social media platforms can be difficult to promote content for large and small businesses. Paid promotion can be good advertising tools to start to get your audience engaged.
Optimizing Your Budget
Paid social media strategies allow for a flexible approach to budgeting your ad campaign.
By setting specific spending limits on campaigns, brands can efficiently allocate funds, ensuring maximum reach without overspending.
Valve+Meter’s performance data guides budget adjustments to invest more in high-performing ads and eliminate or adjust paid social ads that aren’t performing well.
Dynamic Engagement Through Rich Media
Paid social campaigns aren’t just about static image ads or text. Platforms offer a range of engaging ad formats, from video snippets to carousel displays, allowing businesses to captivate audiences in diverse and memorable ways.
This varied content not only keeps your target audience intrigued but also boosts interaction rates, enhancing the overall campaign performance.
Valve+Meter has the experience and talent to create dynamic social ads including video ads for your campaigns.
Retargeting For Deeper Connections
One unique strength of paid social media is its retargeting capabilities.
When an individual engages with your brand, perhaps by visiting your website or clicking on a previous ad, Valve+Meter can keep you top-of-mind by serving tailored content.
Nudging interested prospects closer to conversion with your sales team increases revenue and can greatly reduce the cost of ad offerings. This repeated exposure deepens brand connections and increases the likelihood of a sale or inquiry.
Data-Driven Insights for Strategy Evolution
The analytical tools provided by social platforms give an in-depth view of campaign performance. This means real-time insights into what’s working and what might need a tweak.
Paired with Valve+Meter’s state-of-the-art marketing technology, these insights can be swiftly translated into actionable strategy modifications, ensuring your campaigns remain on the path to success.
Securing Qualified Leads
Across all social media marketing, quality trumps quantity. Paid social platforms, especially with formats like Facebook’s Lead Ads, provide a mechanism to gather high-intent leads directly.
This direct collection ensures you’re not just gaining visibility, but you’re also building a repository of potential customers keen on your offerings.
Working with Valve+Meter helps you stay focused on your daily operations and streamline your marketing efforts. When you team with Valve+Meter for your paid social media strategy, we consistently strive to improve performance and optimize outcomes.
Your success and long-term growth is our ultimate goal.
Better Results
Social Media Statistics
At Valve+Meter, our process is built on the foundation of understanding first, then acting with precision. We’re here to ensure your social media advertising strategy isn’t just on trend, but on target. Data drives our research, planning, execution, and analysis.
Our Services
Different Avenues for Paid Social Media
When you partner with Valve+Meter, we’ll provide recommendations about your current paid social media marketing and how to expand or retarget them to other audiences. We’ll also make recommendations for social media platforms based on your business goals and the industry you are in.
Some of the major social media platforms for paid social media include:
Facebook Ads
Facebook advertising offers significant opportunities to generate revenue by targeting highly specific audiences. By creating lead-generation ads featuring sales, promotions, or informative downloads, you can gather contact information effectively, fostering lead nurturing and closing deals.
When setting up Facebook ads, it’s crucial to target your audience precisely. Tailor your ads by selecting specific age ranges, interests, job titles, locations, and leveraging Facebook’s lookalike audiences. This targeted approach ensures that your ads reach individuals most likely to engage with your offerings, increasing the likelihood of conversions.
Facebook’s extensive global user base allows your advertisements to reach diverse audiences worldwide. This extensive reach helps keep your brand prominent in the minds of potential customers, enhancing brand awareness and driving engagement across different regions. By integrating Facebook ads into your marketing strategy, you can significantly expand your digital footprint and boost your overall marketing impact.
Instagram Ads
Instagram ads offer a distinct advantage due to their integration with Facebook, allowing for seamless campaign management across both platforms. This connectivity enables advertisers to extend their reach, utilizing Facebook’s robust targeting capabilities to engage a broad and relevant audience on Instagram as well.
The visual-centric nature of Instagram enhances the effectiveness of your ads. With its focus on compelling imagery and dynamic stories, Instagram captivates users, making them more engaged and receptive to your brand messages. Instagram video ads, in particular, are a powerful tool within digital advertising strategies, as they combine targeted advertising with rich visual content to maximize impact.
Moreover, Instagram allows brands to go beyond traditional advertising routes. By creating organic posts that resonate with the platform’s aesthetic, brands can achieve visibility and engage with their audience without solely relying on paid ads. This blend of organic and paid content on Instagram helps maintain a balance, enhancing brand presence and fostering user interaction in a more natural and engaging way.
LinkedIn Ads
LinkedIn offers a unique advertising advantage by allowing you to specifically target professionals based on job title, location, and industry. This precision targeting makes LinkedIn an ideal platform for running lead-generation ads that reach a highly relevant and professional audience interested in the special offers and services your business provides.
For businesses seeking to engage in commercial advertising, LinkedIn is particularly effective. Its professional environment ensures that your ads are viewed within a business-centric context, enhancing the credibility and seriousness of your campaigns. This platform is especially powerful for B2B companies aiming to connect with decision-makers and influencers within specific industries, thereby increasing the likelihood of generating high-quality leads and establishing professional connections.
X Formerly Twitter Ads
While X (formerly known as Twitter) is a powerful platform for organic social media engagement, it has faced challenges in its paid ad tracking capabilities.
Some advertisers find Twitter’s conversion tracking less robust compared to platforms like Facebook or Google Ads, making it harder to attribute conversions to specific campaigns.
The fleeting nature of tweets means promoted content has a shorter visibility span, complicating long-term ad effectiveness assessments. Additionally, Twitter’s default attribution window for direct response objectives can miss capturing users who convert after a prolonged period, and potential audience overlap between different ad campaigns can make precise attribution elusive.
Currently, we don’t recommend Twitter ads due to their lack of tracking success and because they are easily lost in the growing timeline of tweets.
YouTube Ads
YouTube, being the second-largest search engine and owned by Google, offers a unique platform for video ads.
While not considered a social media platform, YouTube offers an environment for user-generated content. Businesses tap into a vast audience of video consumers, reaching potential customers based on their interests, demographics, and search behaviors.
When you run YouTube Ads through Valve+Meter, we ensure your content is not just engaging but is also tailored to reach your audience on this massive platform. We utilize features like skippable in-stream ads, non-skippable in-stream ads, and discovery ads to make sure your message gets in front of the right eyes.
YouTube’s sophisticated targeting capabilities, combined with its high engagement rates, can amplify your brand message. With YouTube Ads, you’re not just advertising; you’re building an audience and fostering brand loyalty.
Contact Our Team for More Insights Into Social Media
Valve+Meter is founded on curiosity, growth, and transformation. Schedule a meeting to discover how we can help your brand.