You may have written the highest quality piece of content ever, but there are certain ingredients that it needs in order to rank high on a search engine like Google. One of those ingredients is link building, which is the process of getting other websites to link back to your website.

Why is this tactic important? Link building is one of the many search factors our SEO agency uses because high-quality links help search engines like Google determine if your website is a reputable resource and worthy of citation. When your content ranks higher on online searches, it’s found by more users, causing your sales and views to increase because more eyes are on your business.

At Valve+Meter, we have a team of experienced digital marketers that are expertly trained at getting other websites to link back to your content. For more information about how link building services can improve your website’s overall search engine optimization strategy, contact the marketers at Valve+Meter Performance Marketing today.

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What is Link Building?

First, let’s discuss in more detail what exactly quality link building strategies contain. Link building refers to marketing efforts aimed at having reputable websites in your particular industry link back to your content.

Link building is essentially a connection between two pages on the internet. For example, if you’re a heating and cooling company, your content could see a significant boost if reputable sites such as Energy Star or the Air Conditioning Contractors of America (ACCA) linked back to your website from its website.

Obtaining a link from a website like either of those two websites basically tells Google that they trust your content, which will then give your content higher domain authority than it previously had.

While building links can be a daunting and tedious process, it’s crucial to the success of any website. Search engines such as Google follow links to find high-quality pages on the internet, which is called crawling.

• It’s an essential part of SEO
• For Google to find your content, it helps to have links from other websites. The more links, the better.
• The quality of links matters

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Why is Link Building Important for SEO?

Increases in organic traffic

Link building is one of the most important factors in attracting relevant audiences from authority sites within your industry. A properly implemented link building campaign targets the right audiences to improve traffic from external sources.

Improves search rankings

To improve your website’s online traffic, you need content to rank high on search engines, such as Google. Imagine two pieces of content that are perfectly optimized, using all of the target industry keywords. Your content, though, will rank below in the search engine rankings than that of your competitors if you have a lower number of backlinks.

Increases sales lead generation opportunities

At the end of the day, we’re optimizing content to attract more sales and customers. Using high-quality backlinks to create higher website traffic will lead to new opportunities for revenue generation and growth. In the process, you’ll generate sales for your products and services.

Strengthens brand authority

Sustained link building tactics, strategies and services will develop your company as an authority in your industry which has many benefits, including increased sales, revenue and consumer trust.

Greater visibility

Backlinking will help your company reach new markets and audiences. This is beneficial, as your company can attract new leads and customers that it wasn’t reaching in the past.

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What Should You Do to Get Links?

To earn high-quality links, your company will need a website that people want to go to. Find out who your audience is and who you’re trying to reach with your content. Once you do this, you can start reaching out to website owners who may want to share your article or blog with people that might have an interest in it, too. People will only link to your content if it’s in their audience’s interests.

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Trust the Marketers at Valve+Meter to Develop an SEO Strategy for Your Company

At Valve+Meter, our team of digital marketers researches your company and your industry, as well as your current backlink profile, to find more backlinking opportunities with relevant websites, companies, and organizations within your industry. Our link building agency can help to create, develop, and execute a campaign that will benefit your company.

To take your website’s digital marketing to the next level, contact the seasoned marketing professionals at Valve+Meter today for professional link building service that you can count on.

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After just a few months of doing marketing with Valve+Meter, I can clearly see how our business will grow in the future!

SCOTT DENARDIN, PRESIDENT, HITTLE LANDSCAPING