Contractor Marketing Services
Building Success with Strategic Data-Driven Marketing
Struggling to stand out from other contractors?
Valve+Meter Performance Marketing harnesses data to build digital marketing strategies that capture quality leads, build brand awareness, and establish a commanding presence for contractors.
Understanding Contractor Marketing
Why Math Unlocks Better Strategies For Your Contracting Business
The search for skilled contractors has evolved significantly since the beginning of the Internet era. Contract workers once relied upon referrals, word-of-mouth marketing, yellow page directories, and traditional media like newspapers, billboards, and direct mail. Today, potential customers find your business online.
More than 87% of consumers use Google and other search engines to find, evaluate, and review local businesses. To earn more leads and reach prospective clients, contractors must appear high in search rankings and offer informative and valuable content across your website, social media sites, Google Business Profile, and other online platforms.
At Valve+Meter, we use data to learn about local demographics and tailor online marketing to specific audiences. Effective marketing for contracting services is not just about listing services; it’s about demonstrating reliability, showcasing expertise, and highlighting a history of successful projects.
Any number of digital marketing campaigns can attract leads but unlike other industries like retailers, manufacturers, and restaurants, contractors must build trust with prospective customers. A boost in website traffic does not result in qualified leads for contractors. Clear and distinct marketing messages connect your business with the needs of your target audience.
At Valve+Meter, we build your marketing campaign with a mix of data-driven insights and people-focused content. This includes establishing a strong online presence through powerful websites backed by local SEO, paid advertising, and all marketing ideas that can be tracked, measured, repeated, and scaled.
Integrating mathematical analysis identifies the tactics that capture leads for your business. This data-driven approach transforms your decision-making, budget optimization, and marketing drives revenue through your business.
Build Smarter Marketing Tools With Valve+Meter
Unlock the Potential of Marketing with Proven Results
Beyond Contractor Marketing Ideas
The Ultimate Equipment For Your Digital Marketing Strategy
Your contracting business is unique. Marketing packages may not deliver results and nearly always lead to wasted marketing costs.
How do you transcend generic tactics?
From our wide range of services, Valve+Meter tailors a blend of online and offline channels that drive results for your business. With a wealth of business professionals who know marketing, you can focus on results instead of pre-packaged tactics.
If your previous experiences with marketing vendors have left you wanting more, Valve+Meter is here to offer a fresh perspective. We combine diverse strategies into a holistic approach, enabling contractors to build a robust, localized online presence that resonates with the community and drives measurable business results.
Discover the tools we use to build your marketing campaign:
Your online hub, where potential clients learn about your services and see your portfolio.
Focusing on local search strategies, target consumers and businesses in your local market.
Leverage the ‘Google Guaranteed’ badge for specific trades and local services.
Build relationships with your community and deliver ads to local audiences on platforms like Facebook and Instagram.
Send targeted emails to your local subscriber list with updates, offers, and useful information about your services.
Direct mail, print ads, and other traditional media can increase revenue to reach key targets and areas.
Go beyond text and images to define your brand with graphic design, video, and other creative services.
Request Marketing Analysis
Are you looking to elevate your contractor marketing? Valve+Meter offers a complimentary marketing assessment tailored to your unique needs.
Build An Effective Marketing Campaign for Contractors
Maximizing Visibility and Reach
The concept of data-driven digital marketing campaigns is compelling, but where do you start, whether your contracting business is well-established or has just established an online presence?
Defining Performance Marketing
First, let’s define performance marketing. There’s data everywhere within Internet marketing and throughout your business systems. If your sales and operations CRM is disconnected from website performance, including paid advertising and organic website leads, you cannot effectively measure what is driving revenue.
Valve+Meter connects marketing to your sales, operations, and financials to tell a complete picture.
At Valve+Meter, we go beyond just connecting your systems with our tools. When you measure performance, you can fine-tune results.
Math Before Marketing
Our team strives to never spend any of your marketing budget until we form a data-based hypothesis.
We refer to this practice as ‘Math Before Marketing.’
Valve+Meter studies your current situation, researches your unique marketplace, and implements the strategies that are most likely to earn results, quickly deliver measurable insights, and unlock potential within your contracting business.
The Flywheel Method
In the digital era, there are so many screens and platforms for audiences to choose from.
What may build brand awareness for one contractor doesn’t guarantee results for another. Some contractor services need to find homeowners, while others target B2B decision-makers. When consumer habits change, your go-to-market planning must adapt to meet them.
Once you start measuring what matters and eliminating what holds back success, the inertia in your business shifts. Your skilled and talented team can reach their full potential.
Ready to start crafting personalized marketing strategies that align with your unique business goals and market dynamics?
Let’s work together!
Building Your Custom Marketing Strategy
ThinkFirst™ By Valve+Meter
Achieving long-term success involves more than just generating new leads. Collaboration is key to attracting the prospective customers you need and converting them into buyers.
1 Strategy Begins With Learning
Expect more than a sales pitch packed with boasts about the latest contractor marketing ideas.
The only proven track record that Valve+Meter focuses on is listening to our clients.
What makes your contractor business unique?
What are your specific goals, challenges, and opportunities?
During our Discovery Workshops, Valve+Meter listens intently to learn about your business DNA and the core identity of your brand.
3 Data-Driven Actions
Armed with custom plans, Valve+Meter implements actions that can be tracked and measured.
A combination of content, SEO, PPC, social media marketing, email marketing, and other tactics transform how you view marketing within your business.
Planning Before Action 2
Informed by your data, Valve+Meter gathers and analyzes information about your market, competition, and target audience.
What are your potential clients seeking?
How do they make their purchasing decisions?
This stage ensures your marketing strategies are data-driven, targeted, and poised for success right from the start.
Growing Your 4
Envision a team of numerous business professionals dedicated to achieving your goals.
With continuous analysis, we collaborate to increase efficiency and gain momentum within your flywheel. From scaling as your grow to testing new ideas, data-driven marketing evolves with your business.
1 Strategy Begins With Learning
Expect more than a sales pitch packed with boasts about the latest contractor marketing ideas.
The only proven track record that Valve+Meter focuses on is listening to our clients.
What makes your contractor business unique?
What are your specific goals, challenges, and opportunities?
During our Discovery Workshops, Valve+Meter listens intently to learn about your business DNA and the core identity of your brand.
2 Planning Before Action
Informed by your data, Valve+Meter gathers and analyzes information about your market, competition, and target audience.
What are your potential clients seeking?
How do they make their purchasing decisions?
This stage ensures your marketing strategies are data-driven, targeted, and poised for success right from the start.
3 Data-Driven Actions
Armed with custom plans, Valve+Meter implements actions that can be tracked and measured.
A combination of content, SEO, PPC, social media marketing, email marketing, and other tactics transform how you view marketing within your business.
4 Growing Your
Envision a team of numerous business professionals dedicated to achieving your goals.
With continuous analysis, we collaborate to increase efficiency and gain momentum within your flywheel. From scaling as your grow to testing new ideas, data-driven marketing evolves with your business.
Connect With Valve+Meter
Is it time to build a better plan? Valve+Meter has a no-cost marketing assessment.
Building Your Contracting Business
Crafting a Robust Marketing Plan
Customers contact your contracting business because you have the knowledge, skills, and talent they need to complete a project. So, why would you opt for a DIY approach to your digital marketing strategy?
Collaborating with Valve+Meter ensures you’re not going it alone, and you’ll never feel like you’re just buying tactics and packages.
We leverage your business’s unique strengths, not only to attract attention but also to build lasting client relationships. This multifaceted approach should encompass both innovative digital strategies to boost your online visibility and traditional methods that resonate with your clientele.
With an arsenal of tools and a team of specialists, you don’t need to choose between technical prowess and creativity. We deliver transformational contractor marketing, including:
Website
How important is a website for a contracting business? Absolutely essential!
All contractor marketing ideas must be anchored to your website for accurate tracking, data insights, and conversion rate optimization.
As the cornerstone of your digital presence, a contractor website designed by Valve+Meter isn’t just visually appealing; it’s also performance-driven.
Surveys show that 97% of consumers search for local businesses online.
While there are many offline marketing tools, you must have a professional website that showcases your service, past work, and measures engagement.
A website is not a digital brochure; it’s a platform to engage with potential clients, convert leads for your sales team, and build your brand.
Mobile-friendly design, fast loading times, and content that speaks directly to your target audience are essential. Valve+Meter goes beyond these standards to ensure easy navigation, optimize forms for conversion, and enhance how search engines crawl your website. You’ll have more insight into who your customers are, how they interact with your website, and what messaging inspires them to take action.
Web ServicesSEO
One of the most cost-effective strategies for reaching new audiences is professional search engine optimization (SEO).
Do your services rank high on search engine results pages?
Are competitors earning greater visibility than you?
Beautiful images, fast load times, and great messaging can encourage customers to take action, but if they cannot find your business page, then SEO can help.
In the example of a construction company, images of successful past projects tell a compelling visual story. But search engine crawlers use words, links, website architecture, metadata, and other elements to learn about your website. SEO can optimize copy for keywords, build inbound links, improve website architecture, and pinpoint other technical improvements to boost your ranking in search engine results pages for your key services.
Valve+Meter’s SEO marketing strategy involves thoroughly analyzing relevant keywords that consumers ask when searching for your services. Our technical SEO experts study applications including Google Analytics, Search Console, and proprietary tools to identify opportunities to improve your visibility in search results and drive organic traffic to your site.
Need to boost videos on YouTube or video search results? SEO reaches beyond search engines into your customers’ favorite platforms. We ensure your social media posts and videos gain better traction with users searching for your services.
SEOLocal SEO
For local businesses, being visible in local search results is critical. Search results vary based on the user’s location. Since contractors typically have a service area in a single geographic location, local SEO can accelerate performance. By zeroing in on your backyard, Valve+Meter only focuses on searches that matter to you.
Most contractors are already familiar with local results that display your Google Business Profile. This directory can be optimized to perform better and stand out from competitors.
Once you claim your Google Business Profile, what’s next?
Local SEO uses many of the same marketing tactics as standard SEO but focuses on website traffic within your service area.
Valve+Meter optimizes your local business listings, ensures your Google Business Profile is fully utilized, and creates localized content that resonates with your community.
SEO is a long term strategy that can earn lasting growth. While paid advertising costs per click or lead, a healthy website can earn unlimited leads through organic search results.
This approach helps attract local customers and can make a rapid impact on your search visibility. For contractors aiming to stand above national brands, DIY blogs, and even online directories, this can be a challenge.
Our team has the capabilities to bolster your service business and build a strong client base in your immediate area.
Local SEOPPC
You owe it to your contracting business to appear as high as possible and as frequently as possible on search engine results pages.
Pay-Per-Click (PPC) advertising is a powerful tool for vaulting onto page 1 and generating leads quickly. Although internet marketing is decades old though. In competitive markets, bidding on the wrong terms at the wrong time can quickly undermine your digital marketing plan.
Valve+Meter helps you create targeted ad campaigns that place your services in front of potential clients in your service area who are actively searching for exactly what you offer.
Our paid strategists constantly monitor and adjust bids to ensure your marketing spend drives marketing-attributable revenue.
A few principles guide performance marketing: spend wisely, consistently test new ideas, and grow your marketing campaigns by focusing on profitable ads.
PPCGoogle LSA
Local Services Ads (LSA) offer contractors in specific fields a valuable tool.
Google LSA provides people searching for contractors and services pre-screened results. For contractors, the ads can deliver high-quality and high-intent leads. However, just like PPC, the wrong strategy in LSA can lead to unacceptable costs per lead, though.
Valve+Meter helps you set up and optimize your profile for LSA, enabling you to connect with local customers who need your services without sacrificing return on marketing spend (ROMS).
Google LSASocial Media
Social media marketing is not just about posting updates and promoting company culture.
For contractors, you can demonstrate your skills and talents with images, written content, and video footage of projects. You can also share thoughtful insights that build credibility and connect with audiences.
Valve+Meter helps you leverage data widely available on all social media platforms. There’s no need to speculate on what, when, and how to create content for social media. From organic social media management to paid ads, Valve+Meter helps enhance your brand’s presence and measure the most effective efforts to get new leads.
Social MediaA targeted email marketing campaign can keep your name top-of-mind with both existing and potential clients.
Valve+Meter assists in creating personalized email content, from newsletters to promotional offers for your existing clients.
For B2B outreach, email can be an exceptional way to deliver your services to key decision-makers. Our email marketing specialists identify prospective clients, create segmented campaigns, and deliver data-driven outreach for contractor businesses.
Our services include audience segmentation, automation, and with a team of BDRs, we deliver lead generation, account based marketing, sales appointment setting, and additional outbound services.
EmailMedia
Despite the digital age, traditional media still holds significant value for many contractor businesses. Especially in local and targeted marketing efforts, direct mail, print advertising, and outdoor signage can introduce your brand to new clients.
Just like website call tracking and analytics, Valve+Meter integrates traditional media that can be measured for success and streamlined for better return on investment.
When you research carefully before spending any marketing dollars, you can create responsible marketing in nearly any medium.
MediaCreative
Creative marketing for contractors involves innovative strategies that set you apart in a crowded market. While many contracting businesses use grassroots and organic advertising programs to start out.
From garages, home offices, and even kitchen tables, it’s important to note that where you start doesn’t matter. In fact, looking like everyone else can be a disadvantage in taking your business to the next level.
Creative services with Valve+Meter can equip you with a brand identity that sets you apart and celebrates your vision. This includes graphic design, logos, podcasts, and videos.
Engaging content and unique branding that tells a compelling story of craftsmanship and reliability resonate with audiences. The right creative approaches not only capture the attention of potential clients but also foster a memorable brand identity that resonates within the local community and beyond.
CreativeExpect More From Your Contractor Marketing Agency
Start collaborating with Valve+Meter with a free marketing assessment.
Contractor Marketing Marketing Strategy
Next Steps To Smart Marketing Efforts
Whether you are a small business just starting to grow your contractor website or a large contractor leading a team of talented professionals, Valve+Meter is committed to marketing strategies that fit your exact needs, goals, and vision for your future.
If word of mouth and outdated marketing tools aren’t helping you reach your full potential, then take the next step to finding more customers.
If you’re still not ready to connect with our team, consider these five questions:
- What unique value do my contractor services offer that sets me apart from competitors?
- How effectively am I leveraging digital marketing tools to reach potential clients?
- Am I actively engaging with my local community and industry networks to build relationships and potential partnerships?
- How do I measure the success of my marketing efforts, and what metrics should I focus on to track growth?
- What new trends or technologies can I incorporate into my business to stay ahead of the curve?
By blending personal branding with math before marketing techniques, Valve+Meter helps contractors define their unique selling propositions and develop a better position in your market. Experience how our curiosity, data-driven mindset, and creativity can transform how you think about marketing your business.