Roofing Marketing Services
Reach New Heights With Data-Driven Marketing
When new customers are searching for roofing professionals, does your business stand out?
Performance marketing utilizes data to streamline your roofing company marketing campaigns and build strategies to dominate your marketplace.
Tired of Roofing Marketing Tips?
Math Before Marketing™ moves beyond gimmicks and gives you greater control of your roofing company. Ready to learn how Valve+Meter digital marketing helps you achieve lasting results?
Digital Marketing for Your Roofing Company
Every Roofing Contractor Needs To Decode Your Marketplace
Technology will never replace the principles at the core of your business: Quality services, exceptional service offerings, and excellent customer service.
If your roofing company has operational excellence, then Valve+Meter’s roofing company marketing strategy can propel growth in your business.
Navigating roofing marketing feels like climbing a ladder. One misstep can lead to disaster. A strong foothold is key to your business’s growth and development. For this reason, data-driven marketing accounts for every step.
First, your marketing must embrace that you’re more than a roof replacement company. Your roofing business name must be synonymous with your primary service area. Unlike some industries, every roofing project takes place at a job site. Your target audience searches for contractors “near me.”
To earn high rankings in search results and convert new customers from paid advertising, you must capture the attention of local businesses and homeowners. This starts with the content marketing and design of your website, social media, and landing pages. Valve+Meter’s expert research and constant monitoring establish your business as a relevant and credible local contractor for roof repair and replacement.
The goal of all marketing campaigns is to attract more leads, but this conventional strategy can lead to wasted marketing dollars and even stagnant sales. Valve+Meter’s data-driven approach uses your CRM, market analysis, consumer behavior, and other analytics to build smarter, more effective planning.
When you understand how all aspects including SEO, social media, traditional media, and paid digital marketing drive revenue, future business planning is more predictable. Tracking performance and fine-tuning your roofing website, social media accounts, Google Business Profile, and enhancing your reputation with positive online reviews, Math Before Marketing™ unlocks a new perspective for roofing professionals.
Building repeatable and scalable marketing emphasizes the tactics that deliver the best results for your business and adjust or even eliminate strategies that do not yield effective results.
Connect With Valve+Meter to Learn More
Schedule A Meeting TodayThe Ultimate Roofing Business Website
Why Your Roofing Website Is Key To Capturing Future Business
Even the best-planned roofing marketing campaigns can falter if your website design and architecture are flawed. Roofing services are often sought after in response to immediate needs, like repairs after a storm or emergency renovations due to leaks.
Your website needs to deliver a clear message of compassion and demonstrate a sense of urgency for homeowners and businesses in need. When visitors arrive on your site, great design and content help convert them into new customers.
Beyond conversion rate optimization, roofing company marketing drives all leads from paid and organic campaigns to your website. Tracking the performance of all marketing through your website helps to eliminate ineffective marketing and build repeatable tactics that deliver optimal results.
From Google Search to online directories and social media accounts, your website is the destination for new and past customers looking for help in a time of need. Valve+Meter equips roofing contractors with powerful websites and an array of tools to build lasting results.
A fast, well-designed website converts visitors into leads for your sales team and tells the unique value of your business, essential for attracting and retaining customers.
Gain an edge over competitors with search engine optimization throughout your website. Our expert tools and constant improvements keep your business ranking in search engines.
Roofing company marketing is not just competitive, it is highly localized. Local SEO focuses on capturing leads in your local market and primary service area.
Your business website must be prominent in all search engines including native results and sponsored ads that deliver profitable results.
For home services, Google Local Services Ads connect you directly with local customers looking for roofing services, providing highly qualified leads.
For B2B roofing leads, proactively reaching out to potential clients through various channels can significantly increase your lead pool.
Despite the digital shift, traditional media like direct mail and billboards still play a role in a comprehensive marketing strategy, especially in local communities.
Build a message that is meaningful and resonates with your target audience. Stand apart from generic roofing websites with your unique voice.
Unique branding and creative content set you apart from competitors, making your roofing company memorable from graphic design to video.
Personalized email marketing campaigns keep your roofing business top of mind and nurture leads through the sales funnel.
Engaging with your audience on platforms like Facebook and Instagram can build your brand and attract new customers.
Smarter Marketing Through Math
Unique Marketing for Residential and Commercial Roofing
There are countless roofing marketing ideas and many capture leads using digital and traditional tactics. Just because Google Ads capture leads and sales for your business doesn’t mean every campaign is successful.
When you use data to plan, track, and measure results, math clarifies the return on marketing spend (ROMS). This distinction helps identify roofing marketing strategies that are not just capturing sales but are driving revenue.
Math-Before-Marketing™ creates repeatable and scalable marketing, balancing lead generation with sustainable growth for your roofing business.
At Valve+Meter Performance Marketing, our strategists blend digital and traditional marketing to achieve sustainable ROMS. In roofing marketing, success hinges on targeting high-quality leads at an acceptable cost per lead, rather than solely focusing on lead volume.
Our process demystifies the math and showcases marketing-attributable revenue (MAR) within your business. Once data guides your decisions, you stand out from other roofing companies.
How Does Math-Before-Marketing Drive Revenue?
Marketing budgets are best spent on strategies that yield profitable and predictable results. Let’s explore how a roofing company’s strategy evolves with MAR.
The Digital Era’s Influence
Digital marketing, including SEO, PPC advertising, and social media marketing, enables precision targeting. These methods help roofing companies reach a broader online audience, track customer behavior, and generate valuable leads.
Understanding Your Audience
Data management provides a deeper understanding of your target audience. Knowing their preferences and needs allows for more effective marketing, ensuring your message reaches the right people at the right time.
Measurable Marketing Efforts
The true value of any marketing strategy, digital or traditional, is its measurability. Tracking metrics from initial engagement to conversion offers crucial insights.
Streamlining your efforts cuts advertising costs that don’t yield profitable results. Many businesses assume marketing is effective because it leads to sales. However, if advertising costs exceed the acceptable ROMS, Valve+Meter assists in reallocating your marketing spend to strategies that foster continuous improvement and growth.
Connect With Valve+Meter’s Strategists For A Free Consultation
Roofing Marketing Trends to Watch
Staying Ahead in a Competitive Market
As a leading home service and roofing marketing company, Valve+Meter monitors the ever-evolving marketplace. As a roofing business owner or executive, it’s vital to adapt and innovate continually.
But how do you separate fads from tools that can deliver lasting results?
Some key trends in roofing marketing that every roofing contractor should be focused on:
- Digital Dominance: The shift from traditional media to digital formats continues to grow. More roofing companies are investing in comprehensive digital strategies, including SEO, PPC, and social media marketing. This trend highlights the need to establish a strong online presence to reach potential customers where they spend time.
- Personalization and Customization: In a world of generic content, customers now expect a more personalized experience. Tailoring your marketing messages and services to meet the specific needs and preferences of your target audience can significantly boost engagement and conversions.
- Mobile Optimization: With the increasing use of smartphones, ensuring your website and digital content are mobile-friendly is crucial. When homeowners and businesses are impacted by storms and adverse weather, a mobile-optimized website not only enhances user experience but also improves your SEO ranking.
- Localized Marketing: For roofing businesses, local SEO and paid ads continue to be a game-changer. Focusing on optimizing your online presence for local searches can drive more targeted traffic and leads to your business. A well-established local presence can stand out from contractors who appear immediately after a storm or other weather event.
- Use of Video Content: Video marketing is on the rise, offering an engaging way to showcase your roofing projects, share customer testimonials, and provide helpful tips that demonstrate your unique personality. Videos can increase your visibility on social media platforms and improve your website’s user experience.
- Sustainability and Eco-Friendly Practices: As environmental awareness increases, showcasing your commitment to sustainability can set your business apart. Marketing your eco-friendly materials and practices can attract a segment of the market that prioritizes green solutions. These audiences often include lucrative roofing projects for businesses and homes that other roofing companies do not promote.
By keeping an eye on these trends and incorporating them into your marketing strategies, Valve+Meter keeps your roofing business more relevant and appealing to your target market. Adaptability and innovation are key to thriving in the competitive roofing industry.
Creating a Successful Roofing Marketing Plan
Developing a Comprehensive Marketing Strategy
When you start a conversation with Valve+Meter, you will quickly learn our strategists are curious and keenly focused on how your business operates and what goals you want to achieve.
We don’t offer a one-size-fits-all package and hope for the best. Crafting a successful marketing plan for your roofing business follows a systematic approach we call ThinkFirst™. With Valve+Meter, this process becomes more collaborative and data-driven, enabling roofing contractors to develop insights into the full potential of performance marketing.
1 Focusing On Your Vision
The first step in creating an effective roofing marketing plan is an initial conversation. Our strategists answer questions about our process and learn about your current situation.
Soon after, you will participate in a Discovery Workshop. This stage is all about gathering as much information as possible about your business, your market, and your competitors.
Valve+Meter helps you delve deep into understanding your target audience, identifying market trends, and recognizing the unique selling points of your roofing services. This phase sets the stage for informed decision-making in the subsequent stages.
3 Deploying Your Custom Strategy
Execution is where your plan comes to life. In this phase, Valve+Meter implements the strategies devised in the planning stage.
From launching digital marketing campaigns to initiating traditional marketing efforts, this phase is all about action and precision. Throughout each step, your dedicated account manager provides clear data reporting and meetings to review current efforts and identify areas for improvement.
For roofing businesses, effective execution ensures that every aspect of the marketing plan is carried out as intended, and when opportunities emerge to target growth, our team can deliver.
Built By Our Experts 2
After a thorough discovery phase, our subject matter experts research the data within our CRM including existing customers and pinpoint key opportunities within your marketplace.
Understanding the strengths of your competitors and their weaknesses opens pathways for your SEO and paid strategies. We’ll also audit your roofing website and current campaigns for conversion rate optimization (CRO), SEO, content, performance, and design.
Valve+Meter works with you to translate the insights gathered into a coherent marketing strategy. This includes setting realistic and measurable goals, choosing the right marketing channels, and deciding on the budget. The planning stage is crucial for outlining clear steps and a timeline for how to achieve results in your business.
Consistent Improvement 4
The final and ongoing stage is analysis. Our digital marketing team never relents. Data from every effort prompts new roofing marketing ideas and adapts effective efforts to be even more efficient.
Analysis involves assessing key performance indicators (KPIs), reviewing campaign results, and determining ROMS. The insights gained from this analysis are critical for understanding what worked, what didn’t, and where improvements can be made for future campaigns.
When you know what drives results, you can repeat and scale your marketing efforts and drive growth within your business. This data-driven approach also ensures continuous improvement and adaptation to market changes, keeping your roofing business ahead of the curve.
1 Focusing On Your Vision
The first step in creating an effective roofing marketing plan is an initial conversation. Our strategists answer questions about our process and learn about your current situation.
Soon after, you will participate in a Discovery Workshop. This stage is all about gathering as much information as possible about your business, your market, and your competitors.
Valve+Meter helps you delve deep into understanding your target audience, identifying market trends, and recognizing the unique selling points of your roofing services. This phase sets the stage for informed decision-making in the subsequent stages.
2 Built By Our Experts
After a thorough discovery phase, our subject matter experts research the data within our CRM including existing customers and pinpoint key opportunities within your marketplace.
Understanding the strengths of your competitors and their weaknesses opens pathways for your SEO and paid strategies. We’ll also audit your roofing website and current campaigns for conversion rate optimization (CRO), SEO, content, performance, and design.
Valve+Meter works with you to translate the insights gathered into a coherent marketing strategy. This includes setting realistic and measurable goals, choosing the right marketing channels, and deciding on the budget. The planning stage is crucial for outlining clear steps and a timeline for how to achieve results in your business.
3 Deploying Your Custom Strategy
Execution is where your plan comes to life. In this phase, Valve+Meter implements the strategies devised in the planning stage.
From launching digital marketing campaigns to initiating traditional marketing efforts, this phase is all about action and precision. Throughout each step, your dedicated account manager provides clear data reporting and meetings to review current efforts and identify areas for improvement.
For roofing businesses, effective execution ensures that every aspect of the marketing plan is carried out as intended, and when opportunities emerge to target growth, our team can deliver.
4 Consistent Improvement
The final and ongoing stage is analysis. Our digital marketing team never relents. Data from every effort prompts new roofing marketing ideas and adapts effective efforts to be even more efficient.
Analysis involves assessing key performance indicators (KPIs), reviewing campaign results, and determining ROMS. The insights gained from this analysis are critical for understanding what worked, what didn’t, and where improvements can be made for future campaigns.
When you know what drives results, you can repeat and scale your marketing efforts and drive growth within your business. This data-driven approach also ensures continuous improvement and adaptation to market changes, keeping your roofing business ahead of the curve.
Ready To Elevate Your Roofing Business?
Contact Valve+Meter today for a free marketing consultation.
Your Custom Marketing Strategy
Building A Strong Foundation
Partnering with Valve+Meter offers numerous benefits to roofing companies. Our comprehensive marketing approach yields better data, leading to smarter decision-making and more effective strategies.
With a team of marketing professionals at your disposal, you stay focused on sales, operations, and financials within your business. Essentially, Valve+Meter functions as a fractional marketing department. You will always own your website, designs, and all other content our team creates.
Want to learn more about the building blocks that deliver a strong foundation for your marketing and deliver data-driven insights?
An effective website is pivotal in converting visitors into customers. As the central hub for all your marketing tactics, your website needs to be optimized for desktop and mobile devices.
Valve+Meter web design and developers review websites for roofing contractors or build new websites to drive the ultimate:
- User Experience: Designing a website that is easy to navigate, responsive, and informative for prospective customers and existing clients.
- Visual Appeal: Ensuring the website is aesthetically pleasing and reflective of your brand identity to stand out from other companies.
- Conversion Optimization: Incorporating clear calls-to-action and easy-to-use contact forms to facilitate customer inquiries.
A performance-focused website includes data tracking and regular testing to maintain cutting-edge results.
Web ServicesThere are many variables to how search engines find your web pages and rank them in organic search results. Search engine optimization enhances the online visibility of roofing contractors using:
- On-Page Optimization: Incorporating keywords into your web pages to build relevance and topical authority for terms your target audience searches. On-page optimization includes publishing informative and relevant content including written and visual content.
- Technical SEO: Enhancing internal and inbound links to build credibility for your website. Verifying website architecture, menus, and metadata align with current best practices.
- Off-Page Optimization: Building high-quality inbound links from relevant websites, auditing and expanding online directories to build your online reputation. Monitoring online reviews and client testimonials across all online sources.
These strategies work collectively to boost your website’s ranking on search engines, attracting more leads and potential business opportunities.
SEODistinguishing your brand name in the areas you serve helps local roofing companies compete with larger brands. Many people search for contractors who can offer repairs, replacements, and ongoing service.
Local contractors can stand out by using Local SEO tactics:
- Local Focus: Local SEO targets your specific service area, ensuring search engines know where you provide services. High-quality content including blogs and primary service pages helps your business appear in search results for local queries.
- Google Business Profile Optimization: Accurate and complete listings on Google Business Profile enhance local visibility and credibility across desktop and mobile devices.
Valve+Meter specializes in honing your Local SEO strategy to effectively target and attract local customers. Our ongoing strategies monitor key competitors and optimize your website to rank highly in relevant searches.
Local SEOPPC campaigns are a cornerstone of effective roofing marketing. Google ads and Bing ads get your business noticed for specific queries and key times:
- Targeted Advertising: Creating ads that appeal directly to your desired audience, using specific keywords related to roofing services.
- Budget Management: Carefully managing ad spending to maximize return on investment while maintaining a balance between lead volume and profitability.
- Analytics and Optimization: Continuously monitoring campaign performance to refine and enhance strategies for better results.
PPC offers immediate visibility and the potential for rapid lead generation. Valve+Meter’s research and constant analysis pinpoint the smart use of your paid advertising budget.
PPCSpecifically targeting qualified home service leads, Google Local Services Ads offers unique advantages. For roofing contractors, LSA setup and management can be exceptionally challenging. Valve+Meter paid media analysts to target:
- High-Intent Leads: Bidding on ads displayed to users actively searching for roofing services, results in leads with a higher intent to hire. LSA markets can be extremely competitive. Our paid analysts monitor your campaigns to ensure the best return on your marketing dollars.
- Reputation Building: Being featured prominently on Google as a verified service provider enhances trust and credibility. This can extend into your Google ads and even native search results.
- Management and Optimization: Valve+Meter assists in setting up and managing your LSA campaigns, ensuring your personnel are screens and ads are optimized for maximum lead generation and value.
For commercial roofing companies, outbound lead generation can create demand for unique services and help you expand into new markets. Our business development representatives act as an extension of your business with expert strategies including:
- Sales Appointment Setting: Connecting with property managers, builders, and other decision-makers through direct marketing efforts reduces strain on your sales team and expands your reach.
- Campaign Building and Lead Generation: Even when you know your target market, finding decision-makers and generating campaigns to reach those individuals requires technology, training, and skills most internal sales teams do not possess. Valve+Meter delivers your unique message in data-driven sequences to key targets and audiences in your service area.
Integrating traditional media into your marketing mix can capture leads to your phones and business website:
- Direct Mail: Sending personalized mailers to targeted areas or demographics in your service area includes phone numbers and QR codes that measure performance.
- Print Advertising: Utilizing local newspapers, magazines, and trade publications can still be effective in reaching broader audiences.
Building a message that is meaningful and resonates with your target audience distinguishes your business. In an era where generic ads, nondescript roofing websites, and social media ads confuse and frustrate homeowners and businesses in need, Valve+Meter helps you create a unique voice.
- Storytelling: Telling your brand’s story in a compelling way that resonates with your audience. From your homepage and primary service pages to instructional videos and locally relevant blogs, showcasing that your business is unique creates trust with consumers.
- Personalization: Many marketing agencies focus on telling the ‘what’ of your business. Valve+Meter understands that people-focused content must tell the ‘why.’ People seek out the services they need but they want to buy from people they like and admire. Personalizing your content can help win new customers.
Crafting a distinct brand identity helps your website, trucks, ads, and sales collateral stay top of mind with qualified leads, new customers, and existing clients. Referral business is exceptionally valuable for businesses that deliver quality work. Valve+Meter has business professionals that make your name more memorable than ever before.
- Brand Development: Establishing a strong and recognizable brand image includes auditing your current logos, fonts, sales collateral, and core messaging.
- Graphic Design: Creating visually appealing and impactful marketing materials like brochures, business cards, and digital graphics.
- Video: Showcasing your personality while highlighting your service offerings is a distinct advantage of video content.
Email marketing offers a personalized approach that helps nurture qualified leads and keep your brand connected with engaged audiences. By reaching directly into consumers’ inboxes, email can boost referral programs, supplement outbound lead generation, and garner online reviews.
Valve+Meter’s email strategies include:
- Segmentation and Personalization: Sending tailored messages to different segments of your audience based on their interests and previous interactions.
- Nurturing Leads: Using automated email sequences to keep potential customers engaged and informed.
- Referral Encouragement: Motivating satisfied customers to refer your services through well-crafted email campaigns.
Social media can reach new audiences where they spend most of their time. Facebook, Instagram, TikTok, and, for B2B, LinkedIn offer highly effective platforms for advertising and promoting your brand through organic social media posts.
- Engagement: Building a community around your brand by actively engaging with followers includes offering insights about roof maintenance, showcasing your team’s achievements, demonstrating quality work, and sharing community involvement.
- Brand Personality: Social media is not just a promotional tool for your work. Showcasing your company’s personality and values through social media interactions and content connects with the community around you and expands your network.
Tailor Your Roofing Marketing Strategy
Schedule your consultation now and take the first step towards a successful roofing marketing journey.
Answering Common Queries on Effective Roofing Marketing
Still looking for insights to propel your business forward?
We love curiosity. It’s natural to have questions about effective strategies, platforms, and budget allocation. If you aren’t ready to talk with one of our strategists, consider some frequently asked questions to clarify and guide your marketing efforts:
Launching your roofing business into the market requires a combination of digital and traditional marketing tactics. Start by establishing a strong online presence with a professional website, optimized directory profiles, and social media accounts to reach your target audience. Don’t overlook the power of word-of-mouth and networking within your community and each new customer you earn.
To boost your sales, focus on building relationships with potential and current customers. Utilize targeted advertising campaigns, like PPC and Google LSA, to attract high-intent leads. Enhance your online visibility with SEO and engage customers through email marketing. Remember, exceptional customer service often leads to repeat business and referrals.
The marketing budget for roofing companies varies based on size, goals, and market competition. Generally, allocate around 5% of your annual revenue to marketing. This budget can vary depending on your immediate growth goals and the competition within your specific market. A well-planned budget should include a mix of digital marketing, traditional advertising, and customer relationship management efforts.
To penetrate your local market, ensure your Google Business Profile is optimized and actively seek customer reviews. Engage in local SEO practices and participate in community events. Utilize local media for advertising and foster relationships with local businesses for cross-promotion.