SEO Audit

Technical SEO Analysis

Technical SEO serves as the foundation of your website’s visibility.

Experts typically find the most opportunities for improvement within the technical audit phase. Great content prioritizes user experience, but the technical SEO auditing process focuses on search engine spiders.

Also known as search engine crawlers, spiders are internet bots that systematically browse your site and the entirety of the web. Crawlers discover and index new web pages. Optimizing content helps make your website more accessible for crawlers and more searchable for users.

During a technical SEO audit, many of the technical SEO issues, such as website structure, URLs, keywords, directory errors, backlinks and internal link profiles, are identified. Many website designers, content creators, and digital marketing companies place little priority on off-page SEO. This inhibits your website’s ability to reach your full SEO goals and results in long-lasting SEO issues as your site grows.

The goal of the technical SEO analysis is to identify opportunities to improve how your web pages are indexed by crawlers and searched by potential consumers.

Key areas we examine include:

• Site Structure Analysis: A structured site benefits both the user and search engine crawlers. We rigorously evaluate your website’s hierarchy, URL patterns, and the intricacies of internal linking. An orderly site layout promotes superior user navigation and facilitates efficient crawling and indexing by search engines.
• Crawl Error Review: Crawl hindrances can stymie search engines from indexing your content efficiently. We detect and address any impediments that might obstruct search engine crawlers, ensuring seamless indexing and optimal online visibility.
• Security Assessment: Safeguarding your website is not just about protecting your enterprise and its users; it also has a direct bearing on SEO. We probe into your site’s security measures, scrutinize SSL certifications, and identify any potential vulnerabilities to guarantee a secure browsing environment for your users.

On-Page SEO Analysis

The visible content on your web pages including words, images, and graphics are the focus of on-page SEO. Keyword rankings are the primary focus of many SEO strategies but there is far more to our on-page SEO audit.

At Valve+Meter our SEO specialists take into account keywords, title tags, headers with pertinent keywords, link quality, and the elimination of duplicate content.

We place a strong emphasis on crafting people-focused content. Content should always focus on your potential users.

Recommendations of SEO audits may advise minor optimizations to content like tweaking header tags, refining images, enhancing meta descriptions, and improving the relevance of content that is outdated and stale.

Key sections of a on-page SEO audit include:

• Content Evaluation: Content is the essence of SEO, and we prioritize creating content that resonates. We assess the relevance, quality, and optimization of your content, suggesting updates for outdated pieces and potential topics to keep your content fresh and engaging.
• Keyword Analysis: Keywords aren’t just about rankings but aligning with business goals. We delve into your site’s keyword profile, uncovering current rankings, untapped opportunities, and ensuring alignment with your audience’s intent and needs.
• Duplicate Content Check: Protecting your site’s SEO integrity, we actively seek out and advise on duplicate content, ensuring your site maintains originality and steers clear of potential search engine penalties.

While on-page SEO focuses on your website’s content, off-page SEO emphasizes how external entities view your site. 

This includes backlinks, social signals, and other external indicators. At Valve+Meter, we’ve noted that many entities undervalue off-page SEO, which can hinder your SEO objectives in the long run. 

Off-page analysis gives insights into your social media footprint, backlinks quality and diversity, and your online reputation. By strengthening your off-page SEO, you bolster your site’s authority and trustworthiness in the eyes of search engines.

Key aspects of off-page SEO analysis include:

• Backlink Analysis: Evaluates the number, quality, and relevance of websites linking to your domain. This includes examining anchor texts, domain authority of referring websites, and potential toxic or spammy links that might harm your SEO.
• Domain Authority & Page Authority Review: Assesses the strength and reputation of your website in the eyes of search engines. Higher authority indicates a better chance of ranking higher.
• Trust Flow and Citation Flow: Measures the quality and trustworthiness of your backlinks. A healthy balance between these metrics indicates a strong backlink profile.
• Referral Traffic: Evaluates the quality and quantity of traffic coming to your website from external sources, which can provide insights into potential partnerships or areas for promotion.
• Anchor Text Distribution: Analyzes the text used to link to your website, ensuring there’s a diverse and natural distribution to avoid over-optimization penalties.
• Content Promotion & Outreach: Reviews the effectiveness of content promotion strategies, like guest posting or influencer collaborations, in driving quality backlinks and brand mentions.

User Experience

User experience is paramount when it comes to retaining visitors and converting them into loyal customers.

Some aspects of the user experience overlap with technical SEO including website performance, speed, mobile-friendliness, and security. Proper title tags and a clear meta description on every page improve how users see your content in search results.

User experience also includes on-page factors like well-written content, easy navigation, and clear contact links. The user experience is often reflected in Google Analytics and Google Search Console including the number of page sessions and average time on page.

SEO success can be measured not just in impressions and clicks but in how users engage with your website.

A few key aspects of user experience includes:

• Mobile SEO Check: In this mobile-dominated era, ensuring your site’s optimization for mobile devices is paramount. Our audit delves into mobile responsiveness, gauges load times, and assesses user experience across a spectrum of devices to assure peak performance.
• Speed and Performance Test: The swiftness of your website profoundly affects both the user experience and SEO rankings. Our audit evaluates your website’s load dynamics, pinpoints any potential lags, and furnishes actionable recommendations to boost both speed and holistic site performance.
• Visual Design & Layout Review: A site’s aesthetics play a pivotal role in user satisfaction; our audit assesses the visual coherence, layout consistency, and overall design elements to ensure a balance between appeal and functionality.

Competitive Analysis

Understanding where you stand compared to your competitors helps you measure your ongoing SEO efforts.

Our comprehensive competitive analysis examines your website in relation to your industry peers. We assess their strengths, pinpoint their weaknesses, and identify potential opportunities to elevate your online presence above theirs.

Key aspects of our competitive analysis include:

• Keyword Benchmarking: Comparing your keyword portfolio against competitors to identify potential gaps or areas of strength.
• Backlink Profile Comparison: Analyzing the quality and quantity of links pointing to your competitors’ websites and comparing it to yours.
• Content Quality Assessment: Reviewing the depth, relevance, and engagement of competitors’ content, providing insights into potential areas for improvement.
• Technical SEO Overview: Evaluating competitors’ site speed, mobile optimization, and other technical factors to determine potential advantages or vulnerabilities.

Local SEO Review

For businesses and organizations that provide services to a specific geographic area, local SEO aims to optimize your business’s visibility for nearby customers.

We meticulously examine your local listings, ensure NAP (Name, Address, Phone) consistency, and evaluate customer feedback to help you capitalize on local search prospects.

Key aspects of our local SEO audit include:

• NAP (Name, Address, Phone Number) Consistency: It’s vital for local businesses to maintain uniform contact details across multiple online directories and platforms for optimal local SEO performance.
• Customer Review Analysis: We assess the quality and quantity of your online reviews, ensuring they positively reflect your business and address any areas of concern.
• Local Citation Evaluation: We’ll identify where your business is mentioned across the web, ensuring these citations are accurate and beneficial for your local SEO ranking.

Social Media Integration

While search engines don’t directly use social signals as a ranking factor, the interplay between social media and SEO is undeniable.

Effective integration of social media can enhance a brand’s online visibility, drive traffic, and augment user engagement – all of which indirectly influence SEO performance.

The primary audit check that your presence is consistent across all major social media platforms. Our experts also verify that linking structure facilitates a seamless user journey between your website and platforms.

A number of key elements during an SEO audit include:

• Profile Optimization: An examination of whether social media profiles are fully optimized with complete information, appropriate profile and cover photos, and relevant keywords.
• Content Sharing Buttons: Checking if the website has social sharing buttons on key content pages, making it easy for visitors to share content on their social networks.
• Social-Driven Traffic: Analysis of website traffic from social media platforms to gauge the effectiveness of social campaigns and the engagement level of the audience.
• Use of Rich Media: Checking if the brand is using images, videos, infographics, etc., effectively to increase engagement on social platforms.
• Integration of Social Reviews: For businesses with review components (like restaurants or e-commerce sites), the audit might look into integration and the display of social reviews or testimonials.