Blog Copywriting Services
Driving Results: The Impact of Performance Blog Strategy
What if your blog could delight your audience and increase traffic to your site?
Empower your content with blog writing strategies designed to rank in search engines and maximize the conversion rate of website visitors.
At Valve+Meter, our expert copywriters use leading-edge technology and proven processes to power your blog into a lead generating resource.
Data-Driven Blog Copywriting
A New Kind of Content Creation
What if you could read the minds of your website visitors?
Math Before Marketing™ lies at the heart of everything we do at Valve+Meter.
Our team uses technology, analytics, and proprietary tools to understand the queries and behaviors of your prospective audience.
Understanding the content your target market craves builds stronger strategies and better results.
Create a Blog Strategy Driven By Data
Interested in how blogs can increase your website performance and drive more organic traffic?
You’re not alone. More than 90% of all business owners use content marketing tactics, including blog writing.
Valve+Meter’s process propels you ahead of competitors with distinct strategies based on math and driven by analytics.
Our Process
Performance-First Blog Strategy
Many business owners develop highly successful sales and operations processes. If traditional marketing frustrates you with vague promises of higher site traffic and better search engine optimization, then you’ve found the right blog writing services here at Valve+Meter.
We build marketing campaigns that track performance, measure results, and adapt to maximize blogging efforts. With attributable data and clear reporting guiding your content writing services, blog posts become effective tools for your sales and operations.
Performance blog writing begins with research into your business, assessing your industry, and pinpointing the competitive edge to capture your share of the audience.
The three keys to the best content strategy according to Valve+Meter:
A Quality Blog is Founded in Knowledge
The first step in our process may include a blog audit.
SEO strategists, designers, and blog copywriters review your existing content.
During this process, your professional blog copywriter compiles data, including the blog writing that is most effective and which blogs need to be improved.
Using state-of-the-art tools, you’ll see the analytics of how Google and other search engines rank your blogging and other web content.
We also assess content for brand voice and style. A distinct brand tone sets your blog content apart from competitors and best represents your products and services to new customers.
The impact of a blog post goes far beyond great writing. Technical SEO specialists examine your existing blog content during initial research. Optimizing structures, meta descriptions, internal linking strategies, and keywords will help to drive visitors to these blog posts.
Create a Blog Strategy for Your Website
Content writing services must align with your vision and outperform competitors in your industry.
You need new readers who are relevant to your business. Traditional blogging may increase website traffic, but you need leads from within your target market.
Valve+Meter’s expertise identifies the blog writing most likely to rank in search engines and generate new leads. Competitive audits inform the most-effective content marketing strategy to target your audience and surpass your competitors.
While 98% of marketers say they use SEO practices, less than 40% have a written content strategy.
This data gives our clients a distinct advantage. When you work with Valve+Meter we apply our research into a written content plan to deliver specific results.
We call this philosophy Math Before Marketing™ because we do not measure performance by the blogs we create. We use data to track performance and evaluate results.
Execute the Highest-Quality Content in Every Blog Post
Performance-first blog copywriting succeeds when you gain positive results. Whether you are looking to increase website traffic, improve conversion rates, or earn greater search visibility for your existing content, data informs our results.
Blog copywriting should be informative, relevant, and resonate with readers.
For your business to gain authority and credibility through blogging, every article needs to be well-written and visually stunning.
Blogging that is packed with exceptional writing, dynamic visual storytelling, technically sound structure, and fresh content will delight audiences and rank well in Google.
Testing allows our strategists to improve the performance of your blogs across time and in turn, power your long-term goals.
Build a Performance-First Blog
How to Build a Blog
Reinventing Blog Content Strategy
What if you had a talented, professional blog copywriter who also understood your business?
Content creation and blog posts should be dynamic and engaging. Creating a one-of-a-kind project should be the goal of great writers.
Most blogs are a series of articles that accumulate over time. These blogs do not connect with audiences and writers fail to tell a coherent brand story.
When you publish blog posts with an intentional strategy, you earn credibility with your audience and outperform rivals in Google Search.
Valve+Meter’s experts work with you to design the ideal content marketing structure to turn blogging into a lead-generation strategy. Our innovative blog copywriting structures improve user experience, increase SEO, and maximize CRO.
The ideal blog structure may vary, depending on your goals and the market you are trying to reach. All quality blog structures guide visitors through the buyer’s journey and create a cohesive brand identity throughout all articles.
Topic Cluster Blog
A topic cluster blog strategy focuses on creating content primary blogs about your core topics. Subtopics provide more specific and detailed information about the main topic.
Blog posts are interlinked within the cluster so users and search engine crawlers understand the relationship of each post. For more complex sites, topic clusters provide a comprehensive resource for users interested in a particular topic or multiple topics throughout your blog.
Hub-and -Spoke Blog
In this structure, blog writing focuses on a central piece of content. A number of detailed blog posts link to this central hub page. Each of these individual articles establishes the hub content as an authoritative brand resource.
For brand stories with a clear narrative, a series of spokes links to the subsequent blog posts to provide a user-friendly browsing experience that culminates in the central hub page.
Pillar-Based Blog
One of the most-effective blog writing techniques for B2B digital marketing, this strategy centers on creating a series of pillar content pieces that cover broad topics within a niche.
Pillar articles are comprehensive, high-quality, and evergreen pieces that provide foundational information about your brand and company. Pillars serve as authoritative resources and are supported by a network of smaller, related blog posts that link back to the pillar content.
For businesses with many different products or services, the pillar-based approach helps establish expertise, improve search engine rankings, and provide a logical content structure for readers.
Evergreen Blog
Timeless and enduring blog posts are referred to as evergreen content. This type of content remains useful and valuable to readers over an extended period, generating consistent traffic and engagement.
Taking time to write blog posts on topics such as frequently asked questions, company culture, and the core products or services offered by your business builds a strong foundation of resources to attract and engage users.
How Blogging Benefits Your Business
Earning Lasting Results with Blog Writing
A blog project is one of the most-compelling methods to build your brand narrative. Blogs are used in nearly every industry to provide informative articles that engage existing customers and introduce new prospects to your website.
Because Valve+Meter takes the time to understand your business, you gain greater control over your marketing decisions and the purpose of blogging in your business. A few primary reasons many business owners partner with our team include:
Build Brand Awareness
Landing pages for paid digital marketing and many of your primary website pages focus on calls to action and persuasive language. Blog posts help new and existing customers learn about your brand, the culture of your company, and the wealth-of-knowledge within your market.
Blogging in short- and long-form strategies provides shareable content for your brand across social media, email marketing, and even sales collateral. Blog copywriting on a regular basis forms a relationship between your company and your visitors.
Increase Website Performance in Google and Other Search Engines
Adding blog articles to your website as individual pieces of content marketing can raise your profile. The ranking factors for search engine algorithms include fresh content, relevant keywords, and credibility. A rich tapestry of blog posts that is optimized for SEO benefits your domain greatly.
At Valve+Meter, we go beyond the standard practice of writing blog posts as stand-alone articles. Our data-driven blog strategy utilizes every blog post to drive traffic and increase the authority of your site. Ultimately, every blog post’s job is to help meet your great business goals.
Convert New Customers
Our experts help you understand which blog posts and structures are most like to earn the attention of potential leads and search engine crawlers. A highly researched and well-structured blog will act as a lead magnet for existing customers, potential clients, and the search engines that help users discover your company.
Every purchase begins with a question. Those questions are nearly always posed to Google.
Valve+Meter’s blog content strategy intentionally designs structures both to delight clients and maximize SEO.
Partner with Valve+Meter
Your clients love articles, case studies, and blogs enriched with informative, entertaining, and high-quality writing. Trust the writers at Valve+Meter to combine our expertise in SEO with the compelling blog content your audience craves. We help companies plan, design, and execute blog projects with measurable results.