Brand Marketing Agency
Tell the World Who You Are and Who You Want to Be
Your brand identity is the emotional bond between you and your customer. It is not something you can control but rather influence. As brand marketing strategists, we help organizations package truths about themselves that are digestible and attractive to current and future customers.
Brand marketing involves research requiring organizations to self-reflect and to ask some important questions – who are we, who do we want to be and who do our clients need us to be? This allows your organization to build a brand platform that is authentic and intentional. Your brand platform provides a foundation for telling your story and creating a meaningful connection with consumers and your employees.
Valve+Meter can help blend performance marketing and brand marketing to ensure that your marketing program is scalable, profitable and fits with your company’s mission.
Defining Your Brand
It may feel overwhelming at first, but defining your brand is an endeavor of your business’ self discovery. If you have a corporate mission, revisit it. Does it still feel accurate? It may have been written in an era of b-school buzz words. Does it truly represent you? More importantly, is it relevant to the consumer?
Research is critical to your brand marketing strategy. Understanding your audience’s needs, wants and habits is foundational in establishing your brand platform. Not listening to your audience is a risk. Customers and employees can be two of your greatest research pools. Ask them what makes you special and why you can be trusted. Be sure to ask where the current gaps are too. A successful brand is always working on creating alignment between how it looks on the outside, how it operates on the inside and what their audience truly needs.
Our Branding Capabilities
A well-defined and executed brand strategy touches all facets of a business and accounts for customers’ needs, emotions and alternatives. Your identity extends beyond the logo. The colors, font, photography, graphic treatment and even the paper you select for sales collateral impact your visual identity. The way you package and promote your brand marketing identity determines how memorable you are in the minds of consumers. The goal is to leave an impression with consumers, so when they are ready to buy, you are top of mind.
How do consumers perceive your brand visually? Every logo, typeface, design element and photo is an opportunity to show the world who you are, among other things. Our creative marketing designers are great listeners who seek to express your story through the thoughtful crafting of design, layout and color.
Want cohesion and a solid presentation of your brand? You need brand standards such as guidelines for color, font, logo specs and email signatures. Without it, your brand is diluted and ineffective. Generally, absence of brand standards is a short distance to chaos.
Support your sales team, community engagement and recruiting with tangible extensions of your brand or service. Brochures, business cards, decals, calendars – they are all points of contacts you can use to reinforce your brand.
These printed pieces remain a trusted mechanism for sharing your brand with multiple people.
Business cards remain an opportunity to share your brand’s personality in a compact way. Help connect your employees with your brand.
Your customers may use both online and hard-copy references for technical specs and more. They will provide lift if used correctly.
If you participate in trade shows or other events, fun promo items are standard. Get creative – what will the recipients actually keep?
Consistent color schemes and fonts can establish your brand in the social media universe. Be consistent across all your channels.
Where are your subjects? Signage goes beyond your “shingle.” Outdoor signage can include billboards, bus and truck wraps and screens.
Your brand message has to convey to the world what you’re all about. Tell them what they can expect, and why you are different from the competition. It should also encompass your vision, mission and core values.
Essentially, it’s your promise or symbolic contract with the customer. It’s a vital component of any great brand marketing strategy, so make it a good one.
This doesn’t have to be an advanced brand marketing maneuver or exclusively for big corporations. Think of brand standards as the “glue” holding your brand together while protecting your identity. Ever worked with multiple representatives from the same company? What if they showed up in your interactions wearing various uniforms? What if each one had created his or her own business card? If you were quizzed on the persona or image of your company, are you confident your entire team would provide the same answer?
When your branding is consistent over time, you’ll achieve brand equity. Your brand will “mean something,” whether a perception of quality or emotional connection. The stronger this equity, the higher its value is perceived. To stay relevant, brands must evolve to reflect the needs and expectations of the consumer – and do so with minimal loss in brand equity.
After just a few months of doing marketing with Valve+Meter, I can clearly see how our business will grow in the future!SCOTT DENARDIN, PRESIDENT, HITTLE LANDSCAPING
Free Marketing Analysis
Every experience is a brand experience. Valve+Meter is a Brand Marketing Agency that helps companies find and understand their organization’s true meaning and purpose. Learn more about our brand marketing services by requesting a free analysis below.