Video Marketing Production Services
Crafting Engaging Visual Stories for Your Brand
How do you reach through digital marketing and make a personalized connection with your audience?
Valve+Meter designs video marketing campaigns that build your brand, showcase your creativity, and help your brand’s performance across all platforms.
What Is Video Marketing?
Bring Your Brand To Life
Video production transforms how people engage with your business. When properly deployed, video storytelling can lift response rates and produce results for your organization.
Unlike traditional advertising media, such as print or radio, video marketing leverages visuals, audio, and storytelling elements to convey your precise message in a dynamic and engaging manner.
Valve+Meter delivers video marketing services that expand your digital marketing efforts. Within a complete marketing strategy, video marketing bolsters SEO, social media engagement, and email campaign performance, and enhances trust across landing pages.
From education and information to sales and demonstrations, when you incorporate video at all stages of the sales funnel, audiences respond positively.
Video’s Impact on Sales
Boost Engagement And Conversions
As video solidifies its dominance in the digital realm, using video marketing strategically gives your brand a distinct advantage. Crafting impeccable marketing videos delights audiences and accelerates growth.
Video Marketing Strategy
Authentic Storytelling Through Video Creation
In a rapidly moving and changing creative marketing industry, audiences love video marketing.
With the resources and experience to plan, produce, and distribute digital marketing campaigns across multiple platforms, Valve+Meter is the ideal partner for planning your video story.
When you team with Valve+Meter, you won’t settle for limited video production options.
We have gone through years of testing strategies with an agnostic approach to how marketing is deployed. Our favorite campaigns are those that deliver on your goals.
Your video production campaign plays a role in your overall digital marketing. Let us help you choose the most effective strategy to deliver results and exceed your expectations.
We provide the following video services:
Production & Planning
The foundation of every successful video project starts with planning. The initial stages of visualizing, scripting, and capturing your content ensure your exact message is delivered.
Product & Service Showcases
Highlight the core essence of your services, products, or brand through video marketing. These videos are designed to capture your audience’s attention and pique interest.
Educational & Instructional
Your marketing video strategy shouldn’t feel like an ad. A focus on conveying information and providing clarity through instruction builds credibility and brand authority. Offering valuable insights, guidance, or step-by-step instructions takes your brand voice from written words to vivid videos.
Testimonials & Case Studies
Your best advocates are real-world user experiences. Bring testimonials videos and case studies to your target audience with project narratives that build trust and credibility.
Engagement & Events
From internal presentations to trade shows and networking events, videos capture moments, behind-the-scenes action, or live interactions, that make an impact with audiences everywhere. Transparent and candid online videos make your brand more relatable and present.
Creative & Animated Content
For complex products, services, and B2B sales cycles, adding video content to your marketing campaign can increase performance for your sales team. Using graphics and animations helps simplify complex ideas and demonstrate the value of your brand to users.
In-Depth Insights
Ebooks, catalogs, and brochures should be a part of your overall marketing plan, but a video campaign can personalize topics and outwit competitors. Deep dives into topics or potential opportunities through a marketing video stand out from densely written content.
Beyond Just Filming, We Drive Engagement.
Crafting compelling narratives that stay in minds and invoke actionable results.
How Does Video Marketing Work?
Marketing Videos Driven by Data Analysis
Video advertising provides a certain role for many businesses. In an era where consumers prefer short videos and crave high-quality content to guide decisions and connect with brands, every business can leverage the power of video to promote its products, increase engagement on digital and social media platforms, and build stronger relationships.
Video marketing services involve research, planning, and skilled execution to resonate with your target audience.
When you work with Valve+Meter, our proven process includes deep consultation and data-driven campaign building. When data drives your decision-making, your video content is strengthened from concept through creation and distribution.
Your video production process includes:
1 Conceptualization
Every effective video strategy starts with a concept. At Valve+Meter, concepts begin with your goals.
During initial conversations and our discovery process, you will collaborate with our strategists and creative subject matter experts to understand the long-term vision for your project.
Learning about your strengths, challenges, and competitive threats illuminates your pathway to success. This involves understanding the target audience, the brand story, and the intended message.
3 Distribution
From video SEO to content syndication, the real work of our video marketing services begins once your videos are in front of consumers’ eyes.
Aligning your video content to the proper platform includes video editing. For social media, consumers prefer short videos and trends influence the editing. Our video marketing experts can format the same content or longer versions onto your website or landing pages.
Complete campaigns may include video SEO, email distribution, social media, and paid media.
Creating and Producing 2
Before video production begins, subject matter experts execute a thorough analysis of your marketplace, industry, and competitors, which they will use to plan a video strategy.
As a full-service digital marketing agency, Valve+Meter uses cutting-edge tools to ensure your video’s aesthetics and content are in harmony. Data helps you choose the best video format, such as animated videos, testimonial videos, or social media posts.
Our curated video marketing services ensure both your message and the medium connect with your audience.
Optimization 4
Video marketing statistics are pivotal in shaping the planning, creation, and deployment of your campaigns.
Valve+Meter monitors metrics such as audience engagement and view counts to better understand campaign effectiveness and fine-tune your digital marketing efforts.
With clear data, you can repeat your most popular online videos and scale the most effective strategies.
1 Conceptualization
Every effective video strategy starts with a concept. At Valve+Meter, concepts begin with your goals.
During initial conversations and our discovery process, you will collaborate with our strategists and creative subject matter experts to understand the long-term vision for your project.
Learning about your strengths, challenges, and competitive threats illuminates your pathway to success. This involves understanding the target audience, the brand story, and the intended message.
2 Creating and Producing
Before video production begins, subject matter experts execute a thorough analysis of your marketplace, industry, and competitors, which they will use to plan a video strategy.
As a full-service digital marketing agency, Valve+Meter uses cutting-edge tools to ensure your video’s aesthetics and content are in harmony. Data helps you choose the best video format, such as animated videos, testimonial videos, or social media posts.
Our curated video marketing services ensure both your message and the medium connect with your audience.
3 Distribution
From video SEO to content syndication, the real work of our video marketing services begins once your videos are in front of consumers’ eyes.
Aligning your video content to the proper platform includes video editing. For social media, consumers prefer short videos and trends influence the editing. Our video marketing experts can format the same content or longer versions onto your website or landing pages.
Complete campaigns may include video SEO, email distribution, social media, and paid media.
4 Optimization
Video marketing statistics are pivotal in shaping the planning, creation, and deployment of your campaigns.
Valve+Meter monitors metrics such as audience engagement and view counts to better understand campaign effectiveness and fine-tune your digital marketing efforts.
With clear data, you can repeat your most popular online videos and scale the most effective strategies.
Marketing Video Engagement
How Videos Improve User Experience
Videos have the unique capability of conveying complex information quickly and engagingly. With effective design, video increases the retention rates of consumers. Consumers retain up to 37% of visual information versus 20% of only written content. Just like great design incorporates images and graphics, video marketing uses visual, auditory, and written elements to provide a rich user experience.
Videos That Resonate & Convert.
With our tailored video solutions, turn viewers into loyal customers effortlessly.
Our Video Marketing Services
Transform Your Brand With Comprehensive Video Services
From individual services to complete marketing campaigns, explore the possibilities for your next video project.
Valve+Meter can design your complete digital marketing strategy and increase your overall return on investment. By leveraging video as the ultimate medium for audience engagement, you gain insights into how to enhance all of your marketing efforts.
Whether you’re a small business looking to create high-quality content or an enterprise with vast digital marketing goals, our team is poised to deliver.
Fortify your video marketing strategy with our array of services:
Production & Planning
The core of what we do revolves around producing videos that make an impact on your audiences. By investing time in visualization, research, and scripting, your marketing video project is effective and captivating.
Our production and planning transform how audiences interact with your brand:
Video Production
Cutting-edge equipment and techniques transform your ideas into visually captivating narratives. Backed by our data-driven video production services, your video content is both high-quality and performance-focused.
Storyboarding
Crafting a coherent and engaging story requires a visual roadmap. As a video marketing agency within a complete marketing firm, Valve+Meter packs your storyboards with exceptional designs and graphics to ensure a smooth transition and logical flow throughout your video.
Script Writing
Our content creators include skilled SEO copywriters, creatives, and wordsmiths to engage viewers, deliver your message clearly, and delight your audience.
Photography
Beyond motion pictures, we offer professional photography services, capturing stills that radiate the essence of your brand, ideal for diverse marketing collateral.
Product And Service Showcases
Position your offerings at center stage. We design videos to illuminate the unique attributes of your products and services, capturing and retaining viewer attention. Our team can create video content for ecommerce, brand campaigns, tradeshows, and more.
Demo Videos
Video marketing work can be as simple as demonstrations. Demos provide a snapshot of your offerings. Valve+Meter emphasizes key features, ensuring potential customers grasp the essence quickly and effectively. Our digital marketing agency experience helps to showcase your personality and brand story through these videos, as well.
Brand Videos
Ready to take control of your brand identity?
With the right marketing agency on your team, brand videos make an indelible mark.
Let our brand experts paint a holistic picture, encapsulating your mission, vision, and core values. Our video marketing strategy offers viewers an in-depth perspective of your brand’s ethos. As more consumers desire an authentic connection with the brands they love, video marketing humanizes your digital marketing.
Product Launch Videos
New product launches benefit from more than just an announcement on your website, social, and branded events. Video marketing holds viewers’ attention longer and more effectively than writer content and still images. At Valve+Meter, we masterfully craft launch videos that not only generate excitement, but also deeply resonate with viewers, driving anticipation and engagement to unparalleled heights.
Educational and Instructional
Education goes beyond mere video advertisements. The right marketing video for your business may simply be informative and credible video content. By offering clarity and knowledge, video content elevates your brand’s authority and reliability in the industry.
Educational Videos
Search engines and users crave answers to both simple and complex questions. Valve+Meter crafts content that educates, catering to your audiences seeking in-depth information and positioning your brand as an industry expert.
Explainer Videos
One of the most effective ways to simplify complex ideas, services, or products is through speech and visual learning. The right marketing video can greatly aid your sales teams or streamline your customer support experience. Valve+Meter can create a single explainer video or an entire series for your brand. A quality explainer video helps delineate why customers should choose your brand, making their decision-making seamless.
FAQ Videos
Inquisitive minds deserve clear answers. While search engines are packed with infographics, written guides, and entire websites focused on providing encyclopedic answers to questions, consumers prefer short videos.
Video SEO includes targeting keywords and questions that your brand specializes in. FAQ videos can boost your search engine performance and attract engaged viewers. We tackle common queries head-on, streamlining the user experience and bolstering brand trust.
How-to Videos
Step-by-step insights empower users. For manufacturers, resellers, educators, and service-oriented businesses, utilizing how-to videos within your video marketing strategy has numerous benefits. Our videos guide viewers, turning complex tasks into manageable actions. This improves user experience and reduces repetitive and time-consuming efforts of your personnel.
Testimonials & Case Studies
Genuine experiences build powerful connections with audiences. At Valve+Meter, we champion a narrative approach that goes beyond mere storytelling.
Spotlight tangible, real-world user experiences with your marketing video campaign. Our video marketing services allow your existing customers to validate the intrinsic value of your brand. By grounding your content in authenticity, viewers discover your offerings instead of being spoon-fed conventional advertisements.
Testimonial Videos
Your loyal customers are your best advocates. Hearing directly from other satisfied clients encourages prospective leads to trust your brand. Valve+Meter curates authentic feedback and helps foster deeper brand connections.
Case Study Videos
Journey from challenges and pain points to solutions. Our case studies spotlight success, inspiring potential clients and partners alike. The ideal blend of data and customer testimonials, case study video production is highly effective branding.
Engagement and Events
Why lose your best moments? From events and meetings to spontaneous happenings, we chronicle the highlights. Grant your audience an exclusive, front-row perspective, immersing them in the heartbeat of your brand’s endeavors.
Live Streams
Connect in real-time and give everyone a front-row seat to your brand events. We streamline live interactions, be it a launch or a chat, ensuring a seamless viewer experience.
Event Videos
Celebrate milestones and moments and extend their impact through video marketing. Video editing turns your events into shareable content for social media, your website, newsletters, and other brand positioning.
Behind-the-Scenes Videos
An online video gives your prospective customers and fans a peek behind the curtain. Reveal the human side of your business and make your brand story relatable and genuine.
Creative and Animated Content
Visualize complexity and help audiences understand your brand. With graphics and animations, Valve+Meter distills intricate ideas into digestible content. Animation can be branded to separate your video marketing from competitors.
Motion Graphics Videos
By utilizing animation techniques and graphical elements, these videos captivate viewers, simplify complex concepts, and enhance the presentation of data or ideas.
Valve+Meter’s breathtaking visuals combine art with technology, producing mesmerizing content that informs and impresses.
Infographic Animation
Animating charts, graphs, and other illustrative elements presents complex information in a visually appealing format. Data comes alive with our animations.
Valve+Meter transforms stats and information into captivating visuals, ensuring retention. Search engines and your target audience reward infographics.
Whiteboard Animation Videos
Just like your leading sales reps, whiteboard animation videos deliver effective step-by-step demonstrations, pitches, and tutorials. Valve+Meter can simplify information with sketches.
In-Depth Insights
Delve deeper into subjects and differentiate your brand from competitors. This visual medium allows for a richer exploration of topics, providing a multisensory experience that resonates more profoundly with audiences.
Interview Videos
Conversations count, especially when you have great leadership and visionaries in your organization. Valve+Meter spotlights industry leaders, offering rich content that educates and intrigues.
By tapping into the expertise and insights of these professionals, you can present your audience with firsthand knowledge and perspectives that elevate your brand’s credibility.
Prospecting Videos
Engage potential clients with the most popular modern medium. Through strategic narratives, we ensure your value proposition is clear and compelling.
These videos are meticulously crafted to capture attention, presenting your offerings in a way that resonates with the aspirations and needs of your target audience.
Unleash the Power of Video
Let’s blend your brand’s essence with our video expertise for unmatched engagement.
Choosing Your Video Marketing Agency
The Advantage of Working With Our Digital Marketing Agency
Selecting the right video marketing services makes a significant difference in your campaign’s success.
Choosing a video marketing company should be a deliberate and highly vetted decision. Valve+Meter understands the importance of building relationships. One of our guiding values is a commitment to serve our partners.
When you contact Valve+Meter, our free consultation focuses on you with a few simple steps:
- Assess Needs and Goals: Understand what you aim to achieve with your marketing videos. Whether it’s brand awareness, user education, or sales conversion, your objectives will guide the type of video content you need.
- Research: Analyze the marketplace including your opportunities to impact your target audience and differentiate your video marketing from that of other brands.
- Budget Consideration: Like all services, video marketing services come with varying price tags. As a data-driven marketing agency, Valve+Meter ensures value for your money. Your video content should deliver high-quality video production that meets your goals and budget.
- Expertise: As a full-service agency, Valve+Meter can deliver a wide range of video marketing. Consulting with our strategists ensures our team can cater to your specific needs and style.
- Customization: A one-size-fits-all approach doesn’t work in video marketing. Valve+Meter provides tailored solutions, from animated explainer videos to corporate videos, based on your brand and target market.
Ready To Learn More?
Start a free consultation today and let’s create your video project.