Revolutionary Manufacturing Marketing

Unlock Next-Level Growth: Tailored Manufacturing Marketing Strategies

Conventional marketing methods can often lead to frustration and inefficiency, especially in the manufacturing sector.

Valve+Meter applies data and analytics to deliver marketing success, crafting strategies to generate measurable results and minimize advertising waste.

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Performance-Focused Manufacturing Marketers

Craft a Winning Industry-Specific Marketing Plan

Manufacturers including OEMs and Tier 1 parts suppliers face challenges when planning go-to-market strategies.

There are complications throughout any industrial marketing strategy, and inefficiency is the primary issue. Conventional marketing practices, including print and online marketing, focus on attracting the attention of target audiences and assuming leads always move down a sales funnel. This system is broken because it ignores consumer behavior.

For most manufacturers, there are multiple target audiences with distinct personas. With Valve+Meter, you can capture demand through research and build strategies to engage both engaged and potential markets.

If content is absent, limited, or not written, then you are relying solely on SDRs and sales representatives to create demand. Just like manufacturing, your marketing strategy needs to be agile, data-driven, and highly targeted.

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Marketing Solutions

Elevate Your Manufacturing Business with Expert Marketing

Discover how tailored marketing strategies can revolutionize your manufacturing brand.

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Understanding Manufacturing Marketing Strategies

Defining the Modern Landscape of Marketing Channels

Manufacturing marketing covers a broad range of businesses. These may include specialized fields focused on selling industrial and manufacturing products and services to B2B niche audiences. In other cases, manufacturers sell directly to end users through consumer marketing. In nearly all cases, audiences are both distinct and diverse.

High-quality leads are now far more educated and empowered than ever before. In the case of B2B purchases, more than 71% of all buying decisions begin online through search engines and other research.

Not only are consumers and B2B decision-makers spending more time researching products and services before contacting your sales team, but audiences are also spread across various platforms. From search engines to social media, there is a paradigm shift within the marketing funnel.

Marketing activities are adapting to the modern buying process and focusing on the fundamentals of business-building relationships and telling an authentic story about your brand.

The essence of manufacturing marketing lies in understanding who your target audiences are and building specific brand messages tailored to these buyer personas. When you create content across your website, social media, paid digital, and traditional media, manufacturing businesses can significantly boost brand awareness.

Using existing data in your CRM, Valve+Meter data analysts can optimize operations, reduce costs, and enhance the effectiveness of your SDRs and sales teams. In B2B marketing, leveraging Valve+Meter’s outbound marketing, including account-based marketing, sales appointment setting, and event support, helps expand your reach and optimize the efficiency of your sales representatives.

Manufacturing marketing isn’t just about closing a sale; it’s about establishing long-term relationships and positioning your company as a knowledgeable and trustworthy partner in the industrial landscape.

When you partner with Valve+Meter, our strategists will connect your manufacturing solutions with the right audience, using a blend of traditional and digital marketing tactics.

With our tailored approach, you’ll collaborate with our strategists to pinpoint both your strengths and weaknesses. We deliver more efficient marketing success because your value proposition reaches early stage prospects and prompts the epiphany moment ahead of competitors.

Beyond demand generation, our subject matter experts address all of your audiences from B2B to end consumers. From supplementing your in-house marketing efforts to complete manufacturer marketing strategies, Valve+Meter reshapes how you plan, strategize, execute, and measure results.

Lack of Strategy 48%
Nearly half of manufacturing businesses do not have written marketing strategy
Buying Preferences 94%
Before contacting any suppliers, 94% of B2B buyers do online research.

Best Digital Marketing for Manufacturers

Assembling Successful Manufacturer Marketing Strategies

Valve+Meter is a full-service digital marketing agency with all of the elements to plan, execute, and measure your go-to-market strategy.

Custom marketing strategies require a blend of various techniques, each tailored to the unique aspects of your specific pain points and goals. Whether you are broadening your reach to B2B decision makers, pinpointing consumers, or building educational content to empower your dealers, distributors, and sales reps, Valve+Meter delivers every solution including:

SEO (Search Engine Optimization)

Enhances online visibility by optimizing your website to rank higher in search engine results.

SEO (Search Engine Optimization) >
Content Marketing

Involves creating valuable, relevant content to attract and retain your target audience, establishing your expertise in the manufacturing sector.

Content Marketing >
PPC (Pay-Per-Click) Advertising

Employs targeted advertising campaigns to drive traffic and generate leads, ensuring that you’re seen by those actively searching for manufacturing solutions.

PPC >
Web Services

Focuses on developing a robust, user-friendly website that effectively communicates your manufacturing expertise and offerings.

Web Services >
Outbound Lead Generation

Active targeting of potential clients through direct outreach methods, crucial for establishing initial contact in B2B marketing.

Outbound Lead Generation >
Email Marketing

Utilizes personalized email campaigns to nurture leads, build relationships, and keep your audience engaged with your brand.

Email Marketing >
Creative Services

Enhances your brand’s appeal through innovative and engaging visual content, helping to distinguish your manufacturing company.

Creative Services >
Traditional Media

Incorporates offline marketing channels such as print, radio, and trade shows, which remain effective in the manufacturing industry.

Traditional Media >
ROI 8/10
82% of industrial manufacturers say an increase in sales after investing in digital marketing.
Self-Guided Buying 56%
More than half of engineers are in the 2nd or 3rd stage of the buying process before contacting sales teams.

Transforming Manufacturing Marketing with ThinkFirst

Valve+Meter’s Performance Marketing Edge: Aligning Your Goals with Proven Strategies

Measuring the results of every marketing effort empowers the entire sales process and even streamlines operations. Performance marketing incorporates data analysis with expert go-to-market strategies.

For manufacturers, planning a formal strategy begins with collaboration and research. ThinkFirst™ considers the data within your CRM, and the vision of your leadership, and delves deep into research to craft a strategy that resonates with your specific audience and drives tangible results.

At Valve+Meter, we understand the unique challenges and opportunities within the manufacturing sector. We don’t merely execute marketing campaigns; we forge a partnership with your business. This collaboration involves aligning our innovative marketing strategies with your business objectives and measuring the marketing efforts that power revenue growth.

Our ThinkFirst™ process is a testament to this approach, offering a structured yet flexible framework to eliminate unnecessary marketing efforts and align your strategy with measurable and repeatable processes.

Discovery

1 Understanding Your Manufacturing Landscape

This first stage of ThinkFirst™ focuses on understanding your business and current situation. During a Discovery Workshop, our strategists take the time to learn about your strengths, challenges, and the subtleties that make your business unique.

This knowledge forms the bedrock of our marketing strategy, ensuring that every step we take is suited to your immediate needs and overarching goals.

Execution

3 Implementing Targeted Marketing Campaigns

Execution includes a formal marketing plan backed by data and research.

In this phase, we employ a range of tailored marketing tactics, from website design and paid digital campaigns to content creation and account-based marketing.

Every effort is measured and analyzed to deliver results and adapt to market changes. The efforts that yield the best results can be repeated and scaled for emerging opportunities.

Research

Data-Driven Insights for Tailored Strategies 2

Meeting your target market where they are is key to manufacturing marketing.

The Research phase involves an exhaustive analysis of both your internal data and broader market trends. Our team meticulously examines industry patterns, competitive landscapes, and customer behavior to find the best marketing channels for your business.

Analysis

Measuring Success and Refining Strategies 4

The most important element of the ThinkFirst™ process is Analysis. Monitoring and refining your online marketing and lead generation strategies based on measurable performance reduces wasted marketing spend and separates your business from conventional manufacturing companies.

Learning from the data, Valve+Meter tracks key performance indicators, adjusts tactics in real time, and constantly looks for ways to enhance efficiency and effectiveness. This ongoing process of analysis ensures that your marketing efforts evolve alongside your business, driving consistent growth and long-term success.

Discovery

1 Understanding Your Manufacturing Landscape

This first stage of ThinkFirst™ focuses on understanding your business and current situation. During a Discovery Workshop, our strategists take the time to learn about your strengths, challenges, and the subtleties that make your business unique.

This knowledge forms the bedrock of our marketing strategy, ensuring that every step we take is suited to your immediate needs and overarching goals.

Research

2 Data-Driven Insights for Tailored Strategies

Meeting your target market where they are is key to manufacturing marketing.

The Research phase involves an exhaustive analysis of both your internal data and broader market trends. Our team meticulously examines industry patterns, competitive landscapes, and customer behavior to find the best marketing channels for your business.

Execution

3 Implementing Targeted Marketing Campaigns

Execution includes a formal marketing plan backed by data and research.

In this phase, we employ a range of tailored marketing tactics, from website design and paid digital campaigns to content creation and account-based marketing.

Every effort is measured and analyzed to deliver results and adapt to market changes. The efforts that yield the best results can be repeated and scaled for emerging opportunities.

Analysis

4 Measuring Success and Refining Strategies

The most important element of the ThinkFirst™ process is Analysis. Monitoring and refining your online marketing and lead generation strategies based on measurable performance reduces wasted marketing spend and separates your business from conventional manufacturing companies.

Learning from the data, Valve+Meter tracks key performance indicators, adjusts tactics in real time, and constantly looks for ways to enhance efficiency and effectiveness. This ongoing process of analysis ensures that your marketing efforts evolve alongside your business, driving consistent growth and long-term success.

Increase Visibility

Gain More Exposure and Sales with Custom Marketing

Uncover the potential of custom marketing to expand your manufacturing brand’s reach.

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Sales Teams And Manufacturing Marketing

Aligning Sales and Marketing for Maximum Impact

In the manufacturing sector, B2B buyers prefer independent digital commerce but report a markedly better sales experience with a hybrid rep-assisted buying process. Buyers are nearly twice as likely to complete a high-quality deal with strong digital tools and a partnership with your sales SDR and representatives.

The best manufacturer marketing strategies build a hybrid strategy where marketing and sales work in tandem. Initially, inbound marketing captures the attention of self-service and research-minded buyers.

Once a prospective buyer visits your site or contacts your team, SDRs directly communicate with potential and existing customers, gathering insights, and building rapport.

Sales representatives translate broad marketing messages into personalized conversations for individual customer scenarios.

For most manufacturer marketing strategies, reps need to lead nurturing and prospecting tools to accelerate conversations and deliver top-of-mind content during decision-making processes.

Valve+Meter refines marketing campaigns and strategies to fill the needs of your internal sales reps and enhance your sales process.

ThinkFirst™ and ongoing performance analysis fortify cracks in the sales pipeline and offer critical insights into customer preferences, pain points, and buying behaviors.

The collaboration between sales and marketing in manufacturing companies shapes growth. Valve+Meter’s data-driven strategies verify that efforts are not just theoretical but are grounded in the practical realities of the market.

Consumer Behavior 57%
Up to 57% of the buying process occurs before contacting a business.
B2B Buyers 7 / 10
Over 71% of B2B purchases begin on a search engine.
A row of old fashioned telephones in a dark room, showcased for marketing purposes.

Dealers and Distributors in Manufacturing

Valve+Meter’s Comprehensive Support for Enhanced Dealer Success

If your manufacturing marketing strategies include dealers and distributors, then supporting your existing partners is a key factor in the growth of your overall brand.

Valve+Meter recognizes this interdependent relationship and offers a suite of services tailored to bolster the success of your dealers and distributors. Manufacturer marketing strategies often include designing an OEM-branded website filled with products, services, knowledge, and insights. SEO, PPC, and social media for the manufacturer not only build brand awareness but also provide necessary support.

Downstream marketing support helps enhance distributor and dealer online presence and provides them with the right tools to increase visibility in the markets they serve. Valve+Meter creates a robust network that benefits your entire manufacturing ecosystem.

Dealer and distributor support starts with website optimization, ensuring that each dealer and distributor has a strong online platform. This is coupled with local SEO strategies to improve visibility in the markets each dealer services. While the overall brand should appear in search results, consumers and buyers need to find dealers near them. Leveraging PPC and Google Business Profile optimization drives targeted traffic and leads directly to dealers’ and distributors’ websites.

Sales collateral and creative services are also key components of our approach. We develop compelling sales materials that align with your brand identity, ensuring that every interaction with customers is consistent and reinforces your brand’s values across all virtual and physical showrooms. Our creative services further enhance this by crafting visually appealing and impactful content, from website design to advertising campaigns.

Through these targeted strategies, Valve+Meter helps lift your marketing efforts and empowers your network of dealers and distributors. This holistic approach ensures that every link in the sales chain is strong, driving growth and success for the entire network.

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Strengthen Dealer and Distributor Relationships with Valve+Meter

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Customized Marketing Strategies for Manufacturers

Performance Marketing to Propel Your Brand Forward

Valve+Meter specializes in crafting performance marketing approaches specifically for manufacturers. Our goal is to drive your brand’s growth and enhance your market presence through a range of specialized services.

From small to medium-sized manufacturers to large international brands, Valve+Meter offers a full suite of services to capture demand, generate demand from new markets, and strengthen your growth through performance.

By partnering with Valve+Meter, you gain better insights into the strategies that drive revenue and identify results. Our process is thorough, from understanding the intricacies of your business to implementing and continuously refining strategies that yield measurable results.

The most effective tools in performance marketing include:

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is central to every digital marketing strategy. The ubiquity of Google and other search engines within the buying process is unparalleled. SEO is a strategy that enhances a manufacturing company’s online presence and visibility within search results.

SEO is not just about being found; it’s about being found by the right people – potential clients actively seeking manufacturing solutions.

  • On-Page SEO – Content including the words, images, videos, and graphics on your website all influence search algorithms. On-Page SEO optimizes individual web pages to rank higher and earn more relevant traffic. It includes refining the content and HTML source code of pages to make them more search engine friendly.
  • Technical SEO – Beyond the content elements of your website, the website architecture, internal links, calls-to-action, alt-image text, metadata, and other components ensure web crawlers index your web pages and appear in search results.
  • Link Building – An essential aspect of SEO, link building acquires inbound links from other websites to your own. For manufacturers, link building with high authority websites increases the trust and credibility of your website in the eyes of search engines.
SEO Services

Content Marketing

Content marketing has become a crucial aspect of digital marketing for manufacturers. When you create relevant content, your target audience becomes both aware and engaged with your brand.

Technology will never replace relationships and content marketing is instrumental in bridging the divide between self-service prospects discovering solutions through your website and subsequently converting to a buyer.

  • Blogging and Thought Leadership – A powerful tool, blogging allows manufacturers to share insights, industry news, and innovations. It’s a way to connect with your audience by providing them with useful information that addresses their needs and challenges.
  • Video Content – In an industry where processes and products can be complex, video content breaks down barriers of understanding. It’s an engaging way to showcase your manufacturing processes, product demos, or even customer testimonials. Video content is highly educational and works across many platforms including brand websites, social media channels, search engines, and in-person displays.
  • Educational Guides – Providing in-depth educational guides or eBooks can position your manufacturing business as an expert in the field. These guides can cover everything from the basics of a manufacturing process to advanced technological innovations.
Content Marketing Services

PPC (Pay-Per-Click) Advertising

Manufacturers need to appear at the top of relevant searches on Google and other search engines.

Pay-Per-Click (PPC) advertising is the primary method to drive traffic and generate leads quickly. With Valve+Meter, PPC offers a direct and measurable way for manufacturers to cut through the noise and reach the right audience at the right time.

  • Paid Social – Platforms like LinkedIn and Meta are ideal for targeting professionals in the manufacturing sector. Paid social campaigns can be finely tuned to target specific industries, job titles, and even interests, ensuring your ads reach those most likely to be interested in your products.
  • Landing Pages – Valve+Meter’s expert designers, content creators, and paid strategists build custom landing pages for your PPC campaigns. A well-designed landing page can significantly increase the conversion rate of your PPC campaigns, turning visitors into leads and delivering clear insights into your audience.
  • Retargeting – Not everyone converts on the first visit. Retargeting allows you to keep your brand in front of potential customers who have already shown an interest, increasing the chances of them returning and converting. This includes display ads and email marketing integrations.

By effectively utilizing PPC advertising, manufacturing companies can ensure that their marketing budget is spent on reaching people most likely to be interested in their products, leading to better ROI and more effective lead generation.

PPC Services

Web Services

In the digital era, your website connects your manufacturing company with consumers and B2B buyers. Effective web services attract, engage, and nurture visitors as the cornerstone of your digital brand identity.

  • Web Design – The design of your website should reflect the professionalism and quality of your manufacturing. A well-designed website helps in creating a positive first impression and delivers optimal results for conversion. Valve+Meter designers focus on user experience blending dynamic content with best conversion rate practices. The goal of manufacturing marketing is both to showcase your brand and capture intent from visitors for your SDR.
  • Web Development – This goes beyond design to include the functionality of your website. A well-developed site is fast, secure, and optimized for search engines, making it easier for your target audience to find and interact with you online.
  • Conversion Rate Optimization (CRO) – By studying performance and making adjustments to elements of your web pages, CRO can significantly increase the percentage of visitors who take the desired action and reduce the time between awareness to consideration stages.

Effective web services ensure that your website isn’t just a digital brochure but a powerful tool for generating leads and nurturing them into loyal customers.

SEO

Outbound Lead Generation

In manufacturing marketing, outbound lead generation is an invaluable strategy for reaching high-value prospects directly. Unlike inbound methods, outbound lead generation proactively seeks out potential customers, making it an essential component for manufacturers looking to expand their reach and drive sales.

Depending on your vision and goals, Valve+Meter outreach experts can design and deliver lead generation campaigns from first contact through sales appointment setting. Our BDR and SDR teams offer a white-label experience that reduces the repetitive tasks of your talented internal teams.

  • Sales Appointment Setting – Appointment setting involves identifying potential buyers, dealers, or distributors and crafting data-driven outreach campaigns. Valve+Meter’s direct approach puts your manufacturing solutions in front of decision-makers, ensuring your products are considered when it comes time for them to make purchasing decisions. Our experts in demand generation and demand capture optimize your sales pipeline.
  • ABM (Account-Based Marketing) – ABM is a strategic approach that treats individual accounts as markets in their own right. In manufacturing, ABM involves creating personalized marketing campaigns focused on specific high-value accounts, ensuring a more targeted and effective approach to lead generation. Valve+Meter’s skilled ABM specialists can build simple personalized campaigns and highly complex strategies that incorporate personalized online marketing and even offline efforts.
Local SEO

Email Marketing

Email marketing remains a powerful tool for manufacturing companies. For both key target accounts and existing customers, email offers a direct line of communication.

Valve+Meter utilizes data to build comprehensive email strategies. Email segmentation helps manufacturing companies provide value through informative content, updates, and insights to nurture decision-makers through your sales funnel.

Our experts create personalized messages that resonate with your audience, whether they are potential buyers at the beginning of their journey or long-term customers.

Email Marketing Services

Creative Services

Building relationships, standing out from competitors, and nurturing customer loyalty are keys to brand growth. Creative services help craft a brand identity that resonates with your target market and demonstrates your value proposition across all media.

Valve+Meter has a wealth of creative services to fuel your marketing channels including:

  • Brand – Developing a strong brand identity is essential both for value framing and value affirmation. Valve+Meters helps create a visual and narrative identity that encapsulates the essence of your manufacturing company.
  • Graphic Design – Effective graphic design transforms your marketing materials from mundane to memorable. From branded imagery to logos, graphic design can significantly impact the effectiveness of your marketing and sales efforts.
  • Sales Enablement – Providing your sales team, distributors, or dealers with the right tools, including well-designed sales collateral, can significantly enhance their ability to close deals.
  • Sales Collateral – For tradeshows and networking events, brochures, product datasheets, banners, and digital sales collateral communicate the benefits of your manufacturing services or products.
  • Video Marketing – Utilizing video content is increasingly important in delivering the strengths of your products or services in action.
Creative Services

Traditional Media

For complex sales cycles, building rapport with your prospective customers goes beyond website traffic and social media marketing.

Creating tangible media and immersive real-world experiences holds significant value.

Valve+Meter has traditional media experts and exceptionally responsive account managers to design direct mail, print ads in industry magazines, and participation in trade shows can be highly effective ways to reach your target market.

While digital marketing has become predominant, a strong marketing strategy incorporates traditional media into your overall marketing strategy. Reaching key decision-makers at manufacturing companies and empowering sales distributors and dealers with quality print materials, digital displays, direct mail, and even billboards powers both B2B and consumer marketing.

Media Services
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Valve+Meter’s Custom Marketing Solutions

Are you ready to take your manufacturing brand to the next level? Click below to explore how Valve+Meter’s tailored performance marketing strategies can transform your business.

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Frequently Asked Questions (FAQs)

Marketing Strategies for Manufacturing Companies

Still seeking insights into effective marketing for your manufacturing business?

Before scheduling a free initial consultation with our team, explore these common questions about manufacturer marketing strategies. Understanding these aspects can significantly impact your approach to the market, customer acquisition, and supplier relationships.

Effective marketing for a manufacturer demands a strategic mix of digital and traditional tactics, each tailored to your unique audience.

For in-house teams, start by researching your target market and their specific needs. Leverage digital tools like SEO, PPC, and content marketing to bolster your online visibility. Building a written content strategy requires discipline and dedication from your internal marketing team.

Additionally, embrace traditional avenues such as trade shows and industry events to build meaningful relationships and showcase your manufacturing expertise. Your strategy should highlight how your products or services address specific industry challenges or enhance operational processes.

Finding the right customers involves identifying the businesses or consumer segments that need your products or services.

For B2B manufacturers, this typically means targeted advertising and insightful content marketing, coupled with more conventional networking at industry events and trade shows.

B2C manufacturers may implement e-commerce stores on your website and sell through third-party platforms like Amazon. More conventional B2C manufacturers building relationships with distributors and dealers.

Regardless of your market, a strong online presence, including a well-designed website and effective SEO, is crucial in attracting both direct buyers and dealer networks.

When marketing to suppliers, position your manufacturing firm as a dependable and beneficial partner.

Whether targeting Tier 1 or Tier 2 suppliers, it’s crucial to communicate your manufacturing capabilities effectively across all online platforms.

This includes your website content, social media, and direct lead-generation strategies focused on the markets you serve.

Engaging and educational content, from blogs to e-books, not only supports outbound lead generation and ABM efforts but also enhances your visibility to key decision-makers like engineers and procurement professionals.

Utilizing this content at trade shows and featuring it on your website can also attract organic traffic and build lasting relationships with suppliers.

 

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