Is your marketing strategy designed for your unique B2B operations?
Marketing Strategies for Your Business-to-Business
Many agencies promote B2B Marketing Services but only offer repurposed B2C tactics. B2B marketing campaigns must combine proven fundamentals with cutting-edge marketing strategies to help your brand stand above competitors.
Valve+Meter cuts through the dissonance of ordinary marketing content to provide valuable insights and custom strategies for B2B marketing. Forged through our proven track record with B2B partners, Valve+Meter’s ThinkFirst embraces a constantly evolving approach to B2B marketing. To deliver your brand to key decision makers, our B2B experts develop a strategy by researching your operations, competitive marketplace analysis, and the latest marketing technology (MarTech).
Free Marketing Analysis
Don’t settle for the same digital marketing strategy as your competitors. Valve+Meter is ready to help your business to business marketing suit your unique needs and goals.
Your B2B Marketing Strategy Evolved
Founded by business leaders, Valve+Meter is unlike marketing agencies that offer single services for every business. B2B marketing imitates a mindset of following the trend. ThinkFirst B2B marketing ignites a sense of curiosity from demand generation, lead nurturing, and through the operations. With experts in dozens of B2B marketing solutions, you will never need to settle for the ordinary or pastiche.
Your business is one of a kind, let’s build a one-of-a-kind marketing strategy together.
SEO & Content Generation
Whether your content needs to be optimized or your site architecture needs to be designed for greater performance on search engines, Valve+Meter has the expertise to amplify your content and resonate with business buyers.
- SEO Audits
- Dedicated Content Writers
- B2B SEO Specialists
- Enterprise SEO
- Programmatic SEO
- Content Marketing
- Brand Vocabulary
- User Generated Content
Paid Digital marketing
Target your ideal business customers with Valve+Meter’s ThinkFirst analysis. Your team will gain access to our dedicated paid strategist team that uses multichannel paid campaigns to increase conversion rates and reduce wasted spend.
- Paid Marketing Analysis
- B2B PPC (Pay-Per-Click)
- PPC Optimization
- Email Marketing
- B2B SMM (Social Media Marketing)
- Influencer Marketing
- Display Advertising
- Landing Page Optimization
Many B2B businesses cycle from one marketing agency to another. Various marketing efforts coupled with multiple CRM platforms leads to inconsistent tracking and unreliable data. Valve+Meter’s strategy focuses on reducing deficiencies and optimizing data. When accurate data guides B2B marketing strategy, you can create repeatable and scalable strategies.
- Marketing Strategy Audit
- Revenue Operations Consultation
- Conversion rate optimization (CRO)
- Content Syndication
- CRM Optimization
- Sales enablement technology
- Target Audience and Market Research
- Competitor Marketing Audit
Multichannel lead generation increases your return on marketing and meets your target audience on their preferred digital channels. Our entire team designs, tests, and measures the best strategies to capture leads for your business.
- Demand generation
- Account Based Marketing ABM
- B2B Appointment Setting
- B2B Cold Calling
- Lead Qualifying
- Lead Nurturing
- Sales Prospecting
Is your business to business marketing telling a coherent and concise story? Business customers are savvy and hold partners to a high standard of excellence. Valve+Meter is a creative agency operated by former business leaders. Our creative services help your brand stand out from other businesses across the internet and sales collateral.
- Brand Audit
- Brand Development
- B2B Video Content
- Event Planning
- Trade Shows
Design and web development can be the most effective marketing tool for B2B campaigns. Your website represents your brand identity and demonstrates your business intelligence. Dynamic design and powerful performance signals legitimacy to potential customers and helps your business build brand loyalty throughout your network.
- Website Design and Development
- Logo Design
- Design Consultation
- Website Performance Optimization
- Web Hosting
Difference between B2C and B2B marketing
Your B2B Business Should Never Settle for B2C Marketing
If a marketing agency cannot define the key differences between B2C (Business-to-Consumer) marketing and B2B (Business-to-Business) strategies, then there is no strategy. Valve+Meter’s ThinkFirst is strategic consulting that identifies the services most likely to achieve your goals and increase return on investment (ROI).
The goal of B2C marketing is to create brand awareness, generate leads, and drive sales. Sales cycles are shorter, audiences are more broad, and the consumers engage with brands through television, radio, social media, and online advertising. Content, design, and branding in B2C marketing most often relies on emotions including needs and aspirational desires.
B2B marketing is far more complex and intricate. Emotion is not the driving message. Business leaders and decision makers need solutions for legitimate pain points. So the primary goal of your B2B marketing is to establish credibility, aptitude, and reliability to deliver a cure. This builds strong relationships with other businesses.
In performance marketing, Valve+Meter designs B2B campaigns that can track every lead from first contact through the sales cycle. This strategy improves efficiency and reduces wasted marketing spend. B2B marketing strategies rely on intense research to define your target audience and provide effective messaging based on solutions and relationship building. Sales cycles typically rely on personal relationships, networking, and retargeted advertising to convert potential B2B customers to new partners.
We are not just marketing leaders. Valve+Meter was created by business leaders who believe your marketing agency should understand your business and work in your long term best interest. Our performance marketing services use data to consistently measure results and optimize marketing strategies to align with your goals.
B2B Marketing Agency
A COMPLETE GUIDE TO B2B MARKETING STRATEGIES
B2B Marketing Content
Content refers to all media including writing, imagery, videos, print materials, and other digital elements within your business.
B2B SEO Audits
Our ThinkFirst SEO audit analyzes your existing website content and site architecture. During this audit, our specialists use a number of tools and rich experience to identify opportunities to optimize your site for greater search engine visibility. We examine and report on various elements such as content structure, depth, keywords, backlinks, URL optimization, and user experience.
Most B2B website audits identify similar issues that can quickly improve search engine optimization. If your website content strategy and web development has been managed by another marketing agency, SEO is often neglected. The purpose of an SEO audit is to identify factors that are hindering your website’s search engine rankings and to develop an actionable plan to improve its organic visibility.
Clear and easy to understand reporting helps align your existing content with best SEO practices and design a strategy for future content.
Dedicated Content Writers
To ensure consistently high-quality content, Valve+Meter assigns a dedicated professional writer for your content. B2B content writers include subject matter experts who work alongside SEO specialists to execute your content marketing strategy.
Our team of in-house content writers deliver a wide range of skills. B2B content creators are talented writers, trained in research, as well as interviewing. For complex subjects and technical B2B marketing, your dedicated content marketing writer will produce the most effective type of content including industry pages, blog posts, long form articles, white papers, case studies, technical guides, and even professional social media posts. A dedicated content writer understands the brand’s tone and messaging and can create content that resonates with your target audience.
B2B SEO Specialists
High-quality content for B2B marketing must be visible and perform well in search engines. B2B SEO specialists work with content creators to identify the topics, keywords, and technical SEO to earn your domain greater visibility across search engine results pages.
Valve+Meter SEO specialists have a deep understanding of the unique challenges and opportunities associated with B2B marketing. Unlike B2C marketing, SEO for your business must be technically sound and adaptable to the changing algorithms of search engines. Our expertise and constant improvement ensures the finest keyword research, on-page SEO, off-page SEO optimization, and other technical SEO strategies are executed across all new content.
Large, complex organizations benefit greatly from enterprise SEO. One marketing director or an internal marketing team that deviates from strategy can seriously inhibit marketing goals. Enterprise SEO with Valve+Meter applies a more comprehensive approach than traditional SEO.
Due the size of your enterprise’s website and overall online presence, a distinct strategy helps to identify content gaps and build an overall technical SEO structure. Our enterprise SEO specialists implement technical SEO, curate effective content strategies, optimize your site for local search, and analyze online reputation.
If your business operates in a competitive marketplace, programmatic SEO helps to expedite optimization of content. Programmatic SEO helps to automate elements of your SEO strategy using machine learning and artificial intelligence to improve website rankings. Repetitive tasks that may take your competitors months to complete including keyword research, content optimization, and link building are executed far more quickly. Like other marketing automation, programmatic SEO allows SEO professionals to focus on more strategic tasks such as developing and executing SEO campaigns.
For B2B marketing to stand out to your target audience and search engines, there is no substitute for content marketing. Valve+Meter pairs content creators with SEO specialists to build and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience.
The goal of content marketing is to enrich your digital marketing with blogs, long form articles, images, infographics, videos, podcasts, white papers, case studies and more content that drives customer interaction. As a B2B marketing agency, Valve+Meter builds your marketing strategy to perform across all channels with a commitment to your brand voice and tone.
Designing a B2B marketing strategy should include a distinct brand vocabulary. This refers to the language, tone, and messaging that your brand uses to communicate with its target audience. While many businesses are familiar with brand colors, logos, and other visual communication, brand vocabulary is often neglected in B2B marketing.
Valve+Meter includes a scope of exclusive B2B marketing services. ThinkFirst brand vocabulary examines your existing content, conducts internal and competitive research, and considers best SEO practices to create our recommendations. Brand vocabulary reports include specific words, phrases, and expressions that are associated with your brand’s values, personality, and mission. Brand vocabulary is an essential element of brand identity and helps to differentiate your brand from its competitors.
User Generated Content
For emerging brands, social proof in the form of user-generated content (UGC) builds credibility and reputation. UGC is content that is created and shared by consumers or users of your brand. UGC can take many forms, including social media posts, reviews, comments, and testimonials.
Valve+Meter helps you create a B2B marketing strategy to encourage UGC and incorporate the content throughout your digital marketing. UGC can be a powerful marketing tool with potential customers.
Paid Digital marketing
Paid digital includes all marketing that involves paying to display ads on digital platforms or distribute marketing materials off your branded channels.
Paid Marketing Analysis
Performance marketing provides greater insights and more streamlined campaign management than conventional paid marketing. Marketing purchasing decisions can become inefficient without regular audits and analysis of PPC campaigns and other marketing channels.
Paid marketing analysis from Valve+Meter analyzes all paid marketing and identifies areas of improvement. Our analysts consider what paid ads, paid search, and other ad spend is most effective. This process can also improve the efficiency of your sales team and operations by optimizing ad spend on the campaigns that generate the most qualified leads.
B2B PPC (Pay-Per-Click)
Paid search on Google and Bing is key to helping your brand standout on search engine results pages (SERPs). A key benefit of PPC for B2B marketing is filling content gaps in your organic search engine marketing strategy. Valve+Meter designs strategies that identify keywords missing in your content marketing. PPC can help you appear on the first page of SERP when organic content is not yet competitive.
For newer and smaller B2B businesses, PPC is the most vital type of online advertising. When designed and executed by Valve+Meter, PPC helps to maximize ROI and provides retargeting ads to the most qualified target audiences.
Because PPC is offered by all marketing agencies, your campaigns can be inefficient and even detrimental to your sales goals. PPC optimization improves the performance of your pay-per-click advertising campaigns.
Valve+Meter ThinkFirst analyzes data to identify areas of improvement and adjusts various elements of your campaign. The initial includes optimizing keywords, ad copy, and targeting. The second phase examines your sales team and operations most efficiently. This is key in B2B marketing to optimize campaigns around your unique operations. The goal of PPC optimization is to increase click-through rates, improve conversion rates, and maximize ROI.
While some marketing agencies struggle to harness the capabilities of email marketing, Valve+Meter has a number of experts within our paid digital teams and on our outbound lead generation teams. B2B marketing utilizes email in a number of ways. Most conventionally, email marketing sends promotional emails to your subscribers.
Valve+Meter help you create engaging content, segment your email list, optimize processes, and improve your structures. Whether you are promoting new products, services, sharing updates, or building customer relationships, email marketing is a powerful tool. Email marketing automation lowers cost and improves the effectiveness of every campaign.
B2B Social media marketing (SMM)
Every B2B marketing strategy should include social media management. Content marketing, email marketing, search engine optimization, and all other marketing communications benefit from the amplification social media marketing offers.
LinkedIn ads and other paid advertising across various social media networks help reach new audiences.
Valve+Meter provides comprehensive social media management including company profiles and strategy for thought leaders within your organization. Marketing communications are not the only benefit of an effective social media marketing strategy. The accounts associated with key personnel connect with potential and existing customers in a B2B context. B2B social media marketing can be used to build relationships, disrupt the marketplace, generate leads, and drive traffic to your website.
An extension of social media management is influencer marketing. If individuals within your organization do not have high profiles, B2B marketing can purchase influence. Partnering with influential people or organizations to promote your brand, product, or service is an effective way to raise your profile across social media.
Valve+Meter works with influencers who have large followings on social media as well as podcast hosts, and non-profit organizations throughout a number of industries. Like user generated content, influencer marketing is a tacit endorsement of your business from a trusted source to their audience.
B2B marketing uses display advertising for retargeting and remarketing purposes most commonly. As one of the most recognizable forms of digital marketing, Valve+Meter helps your business stand to reach a large audience, generate brand awareness, drive traffic to your website, and generate leads. While traditional marketing is satisfied with tracking results and reporting conversions, Valve+Meter uses data to measure effectiveness and optimize your display ads for consistent improvement.
Landing Page Optimization
Landing page optimization (LPO) is the process of improving the performance of landing pages by making them more relevant, persuasive, and user-friendly. Valve+Meter tests different elements of the landing page, such as the headline, copy, images, and call to action.
LPO can be beneficial to B2B marketing both in increasing click-through rates (CTRs) and improving the overall performance of B2B ad campaigns. By optimizing landing pages, you gain greater insights into your audience and optimize your ad spend.
B2B strategy encompasses a range of services to improve your marketing efforts and reduce inefficiencies between marketing, sales, operations, and finance.
Marketing Strategy Audit
Valve+Meter’s ThinkFirst provides a complete examination through your digital marketing strategy. Our B2B marketing is designed to identify strengths, weaknesses, opportunities, and threats in the company’s marketing strategy. The audit identifies areas where your company can improve both in marketing performance and operationally.
A conventional marketing agency will typically promote the most profitable paid media and content marketing strategies they offer. Valve+Meter designs ThinkFirst to improve your marketing performance and efficiency. A comprehensive marketing strategy audit ensures all of your resources are aligned and identifies redundancies. Ultimately, when marketing focuses on the most efficient strategies, you are best positioned to increase marketing visibility and improve decision making.
A core principle within Valve+Meter is to test and improve processes. In many cases, B2B marketing strategies can be streamlined. Once your digital marketing strategy is efficient, you can test new hypotheses and track the results. This process helps to find new tactics and evolve your strategy ahead of competitors.
Conversion Rate Optimization (CRO)
B2B marketing faces a number of challenges. Constant testing and improvement distinguish the best digital marketing. Conversion Rate Optimization (CRO) services improve your calls to action, visual design, landing pages, forms, brand messaging, trust signals, and other elements across your website. Valve+Meter analyzes user behavior and tests new elements to capture the leads to grow your revenue.
Revenue Operations Consultation (RevOps)
Bring your teams into alignment with Revenue Operations. RevOps focuses on optimizing your entire revenue-generating process including sales, marketing, and client success. Defining and tracking key performance indicators (KPIs); analyzing data and identifying trends, developing strategies to improve revenue; and optimizing processes creates a more efficient revenue engine across your company.
RevOps consultation is more than managing risk and optimizing your systems. Valve+Meter helps create a more holistic approach to revenue generation and empower all teams to contribute to growth.
Reaching a wider audience is always a challenge for B2B marketing. Content syndication distributes the best marketing content across multiple channels, such as websites, social media, and email. Valve+Meter designs deliberate strategies to maximize the creations and value of content. Instead of search engine optimization, email, outbound lead generation, web design, and creative content existing in distinct silos, content syndication drives coherent strategies.
Content syndication has a broader reach appealing to consumer demand and opening third party opportunities including media, speaking engagements, guest blogging, and other platforms that generate more leads.
The accuracy of data is key to managing the sales funnel, your sales pipeline, and building long term growth. Valve+Meter CRM optimization improves marketing performance by tracking the life of leads. Our expertise can help streamline your workflows, automate tasks, and improve your sales performance. The long term benefits of increased customer satisfaction, reduced costs, and maximize customer lifetime value.
Sales Enablement Technology
A centralized repository for content, tools, and resources helps improve sales and operations effectiveness. Sales enablement tracks leads, delivers personalized just-in-time content, and measures results. For many small to medium sized businesses, sales enablement technology helps to identify new opportunities that may otherwise be missed.
Target Audience and Market Research
Sales intelligence helps your team gain insights into existing clients and prospects. For many small to medium sized businesses, Valve+Meter distills the complex data within your CRM and extensive market research to identify your target audience. In B2B marketing, our team helps identify all of the audiences to fortify your current strategy and assess opportunities within emerging markets.
Competitor Marketing Audit
You may know your top competitors but a competitor marketing audit provides insight into their marketing strategy. This process analyzes your competitors’ strategies and tactics in order to identify advantages and weak points within your digital marketing.
Outbound lead generation is one of the most effective ways to reach new audiences and optimize the B2B customer experience.
Creating awareness and interest in your business is always challenging. With nascent or niche B2B products and services, demand generation is effective. Demand generation is a marketing strategy that focuses on creating awareness and interest with key decision makers in businesses. This long-term strategy includes email, trade show, social media marketing, and all other forms of outbound lead generation to demonstrate your solution to a previously unresolved pain point in your target business.
Account-Based Marketing (ABM)
Rather than targeting individual leads or prospects, account-based marketing focuses on accounts or companies. Valve+Meter builds relationships with key decision makers at target accounts to generate high-quality leads and sales.
ABM is a coordinated strategy that includes a team of business development representatives (BDRs). Personalized communication, target advertising, and account-specific content ensures the messaging is consistent and aligned with your over sales strategy.
A key challenge for your sales team is managing the sales pipeline. Professional appointment setters manage your prospects through the sales funnel. Business development representatives work with outbound prospects at the top-of-the-funnel (ToFu) and middle-of-the-funnel (MoFu) providing valuable marketing materials and insights so your sales team can focus on bottom-of-the-funnel (BoFu) leads.
Sales development representatives (SDRs) apply the same skills for your inbound leads. These highly skilled appointment setters improve your sales process and prevent the loss of high quality leads.
B2B Cold Calling
Building a lead generation team internally can be expensive and challenging. BDRs are highly specialized and the rapid changes in technology and techniques demand consistent improvement. Valve+Meter’s B2B Cold Calling services researches your sales goals, target businesses, and applies technology to design customized cold calling campaigns. Our data driven process crafts personalized emails, optimizes scheduling, and measures results for consistent improvement. Outsourcing cold calling marketing strategies delivers innovative techniques including email, phone, social media, and networking to creatively generate leads in new businesses.
For your highly skilled and busy sales teams, poor leads cause wasted effort and distracts focus from the sales process. Lead qualification for outbound and inbound leads is key to growing your business. This pain point is solved by outsourcing lead qualifying to Valve+Meter BDRs and SDRs. Our teams are highly skilled in the process of determining whether a potential customer is a good fit for your product or service. Qualified leads are passed into your sales pipeline based on priority. Your sales representatives can focus on BoFu leads and hot prospects.
Many qualified leads in business to business marketing require lead nurturing. Lead nurturing is key to building relationships with potential customers with longer buying cycles. In terms of outbound lead nurturing, BDRs work with qualified ToFu and BoFu leads to guide prospects through the sales funnel. SDRs nurture inbound leads and provide ongoing relationship management with existing clients. Outsourcing this specialty improves efficiency and reduces effort of smaller sales teams.
Unlike attracting individual consumers, finding B2B prospects requires innovative and constantly evolving strategies. Sales prospecting is at the forefront of how one business reaches another. Professional sales prospecting includes a team of researchers, analysts, and BDRs who identify potential customers who are a good fit for your product or service. Executing this strategy includes email cold calling, social media marketing, targeting ads, and other contact methods to attract and engage businesses that benefit from your solutions.
A wide range of marketing services that consider how your business is represented/
A creative brand audit evaluates your company’s brand. It helps to identify the strengths and weaknesses of the brand, as well as its opportunities and threats. A brand audit can be used to develop a plan for improving the brand.
For new and emerging B2B business, brand development creates and maintains a strong brand. It involves developing a brand identity, positioning the brand in the market, and building brand awareness. Branding all marketing content consistently develops loyalty and guides brand growth.
B2B Video Content
Like other B2B marketing, video content uses a specific point of view compared to B2C. Conventional advertising uses nostalgia and emotion to woo individual consumers. Valve+Meter understands business vocabulary and creates B2B video content for use in marketing, informational, and sales efforts.
User Generated Content
Influencer marketing and user generated content (UGC) are creative strategies to build credibility and brand recognition. While influencer marketing is primarily used on social media, UGC is any type of content that is created by users of a product or service. It can include reviews, photos, videos, and social media posts. UGC can be a valuable source of information for businesses, as it can help them to understand their customers and their needs.
Event planning is the process of organizing and executing an event. Valve+Meter designs, plans, and manages events including trade shows.
Trade shows and events can be challenging to staff and manage. Beyond planning and designing booths and sale collateral, Valve+Meters BDRs are skilled in networking including demonstrating products and services, building contacts with other businesses, and generating leads.
B2B Web Design
Nearly all B2B marketing focuses prospects onto your website. Effective web design and optimized performance is essential to growing your brand.
Website Design and Development
Website design can be challenging for businesses with complex products and services. Valve+Meter showcases your brand using intuitive design and exceptional UI/UX. Our web developers ensure your site functions optimally at all times.
Like branding, your logo, marks, and fonts and other design elements form a unique brand identity. Consistent branding across all channels begins with a distinct and recognizable logo. Valve+Meter creates logos that are visually appealing, memorable, and relevant to the business’s industry.
For both established brands and new businesses, design consultation helps align your business products and services with your ideal target audience. From design audits to creation of new design, Valve+Meter ThinkFirst creates a design proposal that separates from competitors and attracts prospects.
Website Performance Optimization
Our web developers help improve the speed, loading time, and overall performance of your website. Valve+Meter uses a host of tools including optimizing the website’s code, images, and content. Website performance optimization can help to improve the user experience, increase website traffic, and improve search engine optimization.
B2B web hosting stores and deliver web pages to users. Customized to suit your needs, Valve+Meter web hosting provides the infrastructure necessary for business including increased security, more bandwidth, more storage space, and exceptional technical support.