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Attract More Leads and Increase Brand Enthusiasm With Content Marketing

A content marketing strategy creates high-quality content for your website. The most successful content marketing strategy increases website conversion rates, improves the visibility of your domain in search engines, and retains your ideal target audience.

Valve+Meter researches your organization, designs a comprehensive content strategy, and creates content for various mediums. The primary goals of traditional content marketing are to increase brand awareness, loyalty, and ultimately drive new and recurring revenue.

Valve+Meter goes further than this limited content marketing definition. When data-driven models are applied across your various channels, your marketing efforts accelerate. Blog articles, pillar pages, social media, videos, podcasts, and other content become far more effective. Your target audience is becoming more segmented across digital media. Data-driven marketing strategists distributing content across your channels attract leads to your site. Compelling content guides prospects from the awareness stage to decision.

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Drive Leads, Delight Existing Customers, Fuel Your Flywheel Onward

At the core of great content marketing services is your brand story. Content marketing efforts are unique because you move beyond catchphrases and buzzwords. To truly engage your target audience with meaningful content, there are a number of content marketing campaigns to use.

ThinkFirst

All of our content marketing services begin with research into your organization. There is no “one-size-fits-all” solution for all industries and businesses. Our ThinkFirst process identifies your digital marketing needs and designs a content strategy for your audience and your goals.

Content Calendar

Audiences, search engines, and all platforms reward frequent content creation. Based on the data about your business, competitors, and best practices for the various channels, Valve+Meter designs an editorial calendar to maximize the visibility of your content marketing strategy. Your dedicated account manager guides you through this strategy.

Content Creation

You will have access to dedicated content writers highly skilled in compelling content and SEO skills. Technology is rapidly advancing and user-generated content is essential to stay ahead of generic posts devoid of intent. Our in-house content writers and producers use the latest technology to craft relevant content to stand out from competitors.

Optimized Content

Effective content is optimized by our SEO specialists. High-quality content is evergreen for your users. Our SEO specialists apply best practices to earn long-lasting benefits for your search visibility. Many digital marketing campaigns publish blog posts and social media posts without a complete SEO review.

Online content marketing must consider two key factors: your target audience and the algorithms that reward your content marketing efforts. Ignoring best SEO practices is akin to a drop of rain into the ocean. A complete content marketing strategy signals algorithms about the quality of your latest blog post, video, or services.

Distributing Content

To increase brand awareness and accelerate online visibility, content marketing strategists at Valve+Meter distribute content across the ideal platforms for your plan. Blog content, video content, social media marketing, and other distribution platforms aid inbound marketing. Your content marketing campaign is designed to increase engagement that lasts far longer than paid ads.

Content Analytics

Your content marketing services only begin when you hit publish. At Valve+Meter Performance Marketing, our marketing strategy doesn’t rely on bots and backlink farms to promote your website. Your great content will be rewarded by search engine algorithms and ongoing performance marketing strategy.

Our analytic tools report on the performance of your digital marketing. As a specialist in content marketing, Valve+Meter uses a long-term strategy where a complete content market strategy builds a vast network to tell your brand story. Each blog post, pillar page, case study, infographic, and video strengthens the whole and increases the flow of traffic to your website.

Content Reporting

Your account manager provides clear reporting on the growth of your content marketing strategy. Because data drives our decision-making, Valve+Meter is capable of identifying Google trends and adjusting your marketing content accordingly. With clear insights into performance, you have greater control over your content marketing strategy.

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Elements of Content Marketing

While industry trends change and only content marketing techniques are constantly evolving, your potential customers will always need answers to their query. When you work with Valve+Meter, your dedicated account manager and SEO content specialist remain deeply focused on the long-term growth of your brand and building your reputation.

Content marketing is distinct from other marketing strategies because the core elements place your audience ahead of the transaction. When you focus on creating and sharing valuable content, rather than on selling products or services directly, both potential customers and search engines trust your credibility. Our content marketing team focuses on building relationships with your customers over time, rather than on making a quick sale. This strategy builds a wealth of valuable online content for a variety of channels including blogs, social media, email, and even paid advertising.

Content Marketing Campaign in Four Steps

A more distilled definition of content marketing for businesses who have previously relied on paid digital marketing or a fractured approach to marketing efforts includes:

1. Create valuable content: At the heart of content marketing is valuable content. Our copywriters, designers, and creative craft people-focused content that resonates with your potential customers and existing customer base. In essence, content marketing is the mission statement of your brand, business, or organization.

A key distinction between a content marketing agency and conventional digital marketing is the dedication to brand storytelling. As the next section examines, content marketing services can use many different structures to tell your story and establish relevance with audiences.

2. Promote your content: In essence, it doesn’t matter how visionary and engaging your content is. Audiences can only enjoy and engage with your content if it is optimized for SEO, social media platforms, and other channels. Optimized content includes keyword research, strong titles, effective meta descriptions, and a completely formed SEO content strategy.

Once you apply these elements, there are many different ways to promote your content, such as sharing it on social media, submitting it to directories, earning backlinks from high-authority websites, and guest blogging. The most effective way to reach your target audience is to use data to track performance and adapt content marketing strategies to increase visibility.

3. Build relationships with your audience: Content marketing is about your target audience. The adage of putting the customer first is essential to content creation for inbound marketing. Valve+Meter includes graphic designers within our content marketing services. This places users at the center of images, videos, storytelling, and all other branding materials.

When you create valuable content that places people at the heart of the story, over time your audience becomes your advocate.

4. Drive profitable customer interaction: Content marketing services are founded on the concept of the flywheel. Attracting potential customers is the first phase of the flywheel. This is the ultimate goal of every marketing strategy. This stage may also be referred to as awareness because people understand there is a potential solution to their problems.

Unlike a conventional paid marketing campaign, content marketing holds the interest of a potential customer for an extended period of time. Many buyers need to consider whether your business or organization solves their unique problem. By telling the complete story, content marketing helps progress toward the decision phase.

The final stage is delightful. The most successful content marketing campaign keeps customers engaged after the purchase. In this stage, content marketing is effective for demonstrating the value of your products and services. For many industries and markets, there is a predictable buyer cycle. Content marketing can bridge the interval between purchases by keeping your audience brand aware and enthusiastic.

Content marketing is a powerful strategy that can help you achieve your business goals. By creating valuable content, promoting it effectively, and building relationships with your audience, you can drive the flywheel forward. New customers build on your existing audience base. Each cycle generates more revenue and sustainable growth is realized.

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Why You Should Invest in Content Marketing Services

Within a broader digital marketing strategy, high-quality content functions as a magnet for organic traffic. When executed properly by SEO strategists, there are profound benefits of investing in content marketing.

Attract New Customers

The ultimate goal of content marketing services is to increase revenue. When you create valuable content that is relevant to your target audience, you will attract people to your website. Because content marketing can be adapted to any medium, new traffic can come from organic search, social media, and other sources.

Build Relationships With Customers

Highly relevant content provides value to existing customers. At Valve+Meter, our content marketing team and graphic designers build dynamic content that is engaging. Strengthening brand loyalty helps to perpetuate the sales cycle, earn credibility, and benefit from referrals. Content marketing is more likely to be shared and earn inbound links than other forms of marketing.

Increase Brand Awareness

Content distributed across your site helps to earn search engine results. Properly structured content benefits your entire brand domain. When you create and share valuable content on a consistent basis, you are increasing brand awareness. This means that more people will be aware of your company and what you offer.

Create a Community Around Your Brand

When you create valuable content that people enjoy reading, watching, and interacting with, they will be more likely to share it with their friends and colleagues. The credibility of your brand will grow and with it comes the enthusiasm. This can help you create a community around your brand that can help you attract new customers and grow your business.

Generate Leads

All online marketing should increase brand awareness but often miss a clear call to action. Content marketing strategists use data to target specific keywords and reach your ideal audiences. Search engine results pages are where most people are first introduced to your brand. When these people visit your web page and read your content, there should be a clear next step. Optimized content marketing includes links to contact forms and phone numbers. When your content marketer is generating quality work, visitors convert into leads

Increase ROI

Unlike paid advertising, organic content is a single expense with long-term value. The best content marketing is evergreen. SEO services can optimize content when algorithm updates occur. Keyword research, proper structure, and other best SEO practices can help blog articles grow in visibility for years. Generally, inbound marketing which includes content marketing services yields far more value in the long term than paid media.

Improve Your Website’s Ranking in Search Results

The primary reason content marketing is so valuable and provides a great ROI is the impact on search visibility. Especially when content marketing services are structured properly, your webpages consistently earn higher positions in search engine results pages. Google and other search engines rank websites based on a number of factors, including the quality and relevance of their content. By creating high-quality content, you can improve your website’s ranking in search results. For long-term brand health, a carefully planned content strategy helps your domain meet all ranking factors in organic search.

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Key Ranking Factors for Content Marketing

Organic search refers to any results in the SERP that are earned. Generally, domain authority, which includes relevance, distance, and prominence, is most closely monitored. All of these elements are enriched by content marketing. Specialists at Valve+Meter create content that considers all ranking factors to increase website traffic.

Content Quality

The quality of your content is one of the most important ranking factors. Your content marketer will work with your organization to enrich your content. Your content must be well-written, informative, and engaging to earn the attention of audiences and search algorithms.

Keywords

The use and strategic positioning of relevant keywords throughout your content signal search algorithms about the relevance of your content. Keywords help people find your content when they search for those keywords. Incorporating highly specific keyword phrases into your content marketing helps to reach the exact target audience you seek.

Inbound Links

Backlinks are external links from a third party website to your website. These inbound links are a sign that other websites trust your content, which can help your website rank higher in search results. Content marketing that provides unique insights and information is more likely to earn backlinks from high-authority websites. The use of high-quality videos and infographics can quickly earn the attention of third party websites.

Content Freshness

Google and other search engines like to see fresh content. A steady publication schedule is essential to content marketing strategy. Even for high-performing content, revisions, optimizations, and the addition of new graphic design elements strengthen search visibility.

Social Media Shares

Content marketing that is well-structured and enjoyable is more likely to be shared. Just like inbound links, social media shares are a signal to Google that your content is popular. Make sure you are sharing your content on social media and encouraging your audience to share it as well.

Content marketing is a rich resource to help you achieve your long-term marketing goals. As well as performing well in search engine results, the best content marketing has the potential to earn backlinks, increase social media performance, and when structured properly keep your audience enthusiastic about your brand.

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Common Methods of Structuring Content Marketing

With dozens of types of content marketing, the structure of the content is vital to success both for the user experience and for search engine optimization. Because high-quality content marketing has a longer lifespan than paid ads and other digital marketing campaigns, a sound structure is key.

A logical structure helps user experience which is paramount. Content marketing services also build structure to improve search visibility. In performance marketing, Valve+Meter uses three primary structures that each offer distinct benefits.

Funnel-Based Content Marketing

This method involves creating content for different stages of the marketing funnel. This is the most traditional structure used by content marketing services. For example, top-of-the-funnel content would aim to attract new visitors and generate awareness. The next layer, middle-of-the-funnel content, focuses on educating and engaging prospects. The final wave of content marketing, bottom-of-the-funnel content, is directed toward converting leads into customers.

In this structure, the language is key. Top-of-the-funnel content focuses on informational keywords that demonstrate a solution. Potential leads have a problem and are asking for a solution. To attract new leads, content marketing strategy is careful to demonstrate value.

Middle-of-the-funnel content blends informative keywords with a transition toward transactional keywords. Transactional keywords can create a challenge at this stage, though. If leads are still gathering information, transactional keywords can transform engaging content into sales pitches.

Bottom-of-the-funnel content primarily uses transactional keywords to convert leads to buyers. Transactional keywords capture the attention of people who have made a decision but need to follow the steps to buy your products or services.

Funnel-based content marketing primarily considers diction and syntax. This is very important in understanding the perception of the buyer’s journey.