Your Phone Should Be Ringing More Than It Is
You spend money on digital marketing every month, but don’t know what’s actually working. Your competitors are winning in your service areas, and the answers you’re getting don’t add up.
You’re getting reports, but none of them show what’s driving growth.
Why Home Service BusinessesPartner With Us
We Start With the Numbers
We Build Around Your Business
We Track Every Lead Back to the Source
No guessing, no recycled plans. We base every decision on strategies that the data shows are working, like [insert stat here to back up previous sub-section claim of numbers focus]
Strategies Based on Real Contractors’ Experiences
We’ve worked with home services businesses at every stage of growth. The common thread is always the same: their digital marketing feels disconnected from the numbers that actually matter.
Here are some real success stories of clients we’ve provided with clearer answers.
Trusted by Contractors Nationwide
Join home services businesses from across the country who have grown their business with us.
A Clear Path to Measurable Marketing
Get Clarity on Your Online Presence
Build The Right Plan & Do the Work
Know What’s Working, Cut What’s Not
Once the plan is in motion, we track performance so you know where your marketing is going down to the dollar, and where to invest next. As results get stronger, your growth becomes more consistent and predictable.
Win Your Service Areas.Bring in More Business.
Our AI-enabled offerings help your customers find you and choose you, so you can focus on completing jobs. Our approach ensures a tailored marketing plan, rather than a pre-built package full of services that won’t move your business forward.
Local SEO Services & Google Maps
Show up when customers search for your services—and turn that visibility into calls you can track through the entire pipeline.
Google Business Profile Management
We get you in front of customers who are ready to book with our AI-enabled GBP management that keeps your listing active, accurate, and competitive.
PPC Advertising
Our tightly managed campaigns focus on real results and enable you to capture demand from customers who need a home services provider now.
Google Local Services Ads
Our strategies for Google Ads put you at the top of verified customers’ search results, so they can quickly call and book with your team.
Website Design & Development
We turn your website into a tool that tells your story, earns trust, and drives customers to choose your business.
Content Marketing
We create pages with content that match what your clients search for. This brings in more business because you show up in front of the right people more often.
Paid Social Media Marketing/Advertising
Stay visible in your market via social media platforms. Our paid social strategies keep your business at the top of feeds before customers even start searching.
Brand Messaging & Positioning
You know what sets your business apart. We enhance how you express your brand through messaging and deliverables so customers understand your value and choose you with confidence.
Stop Guessing. Start Growing.
If your digital marketing isn’t bringing in consistent calls and booked jobs, something isn’t working. And without clear numbers, it’s impossible to fix.
You don’t need another campaign. You need to know what’s driving revenue, what’s wasting your budget, and what to do next to grow. That’s what we focus on, and we’re prepared to do it for you.
How To Get More From Your Marketing
Show Up Where Customers Are Searching
You need to stand out online when someone in your service area searches for help. At V+M, we focus our digital marketing efforts on targeted locations so you dominate local search results, and don’t lose work to competitors in your own neighborhood.
- Google Business Profile optimization
- Local citation building (100+ directories)
- Location-specific landing pages
- Local link-building strategies
Turn Interest Into Booked Jobs
If your website has a lot of visitors but calls aren’t coming in, or you can’t track where customers are coming from, we can help. We improve the parts of your website and pages that influence whether someone picks up the phone or keeps looking.
- Clear paths to call or book
- Mobile-First Design
- Service pages built around real searches
- Fast load times across devices
Know Where Your Money Goes
We understand how frustrating it is when you don’t know if your marketing investments are paying off. That’s why we pair all of our home services marketing strategies with clear tracking so you can see the direct results of our efforts and make informed decisions moving forward.
- Call tracking with recordings
- Form tracking and lead sources
- Revenue attribution
- Monthly performance reviews
Not Sure How to Connect Marketing to Your Business Goals?
Download our free guide: "The AI-Powered Contractor's Marketing Playbook."
Nancy & Bill Berning
Owners$1.6M+
In Incremental Revenue
34%
Year-Over-Year Growth
200%
Increase In Search Visibility
Built for the Trades
We understand your challenges and know how to overcome them because we work with contractors across the home services industry. That’s it.
Real Results. Real Contractors.
See how we’ve enabled our home services clients to use clear marketing data and the right plan to grow their schedules and their bottom line.
The difference was immediate. Where other agencies focused on the creative, Valve+Meter focused on the math. The numbers behind the campaigns. The data that tells you whether your marketing dollars are actually building your business — or just generating activity.
Revenue across the business increased substantially. And for the first time, Flow Tech could see why — which channels were producing, which efforts were driving growth, and where the opportunities were to scale further.
We monitored the website through December 2023. By year’s end, traffic-to-lead conversion had climbed to 32% — an impressive improvement given the unusually mild weather that year, which typically depresses HVAC demand and makes every conversion harder to earn.
Evergreen’s owner was upfront about this expectation from day one: “I want to feel like you care about helping me get here.” It’s a simple ask, but one that most marketing agencies fail to deliver on. Valve+Meter didn’t.
Straight Answers for Contractors Tired of Guessing
Most contractors we talk to aren’t starting from scratch. Like you, they’ve worked with different agencies and spent money on marketing without ever getting clear results. We know that after a while, it gets hard to know what to fix, who to trust, and where to go next.
Choosing the right home services marketing partner is a big decision. We want to make it as painless as possible for you to get the tools you need to get your marketing—and your growth—back on track.
These are the questions we hear most often from contractors who want better answers before making that decision.
We see this all the time: clients’ former agencies provided reports full of clicks, impressions, and rankings, with no clear connection to the business. The problem is they’re tracking the wrong thing.
You can only tell if your marketing is working if it’s connected directly to calls, booked jobs, and revenue. That’s why we track phone calls, form submissions, and other lead sources, so you can see exactly which channels are producing the best results.
With our data-driven approach, you’ll see real numbers and know where adjustments should be made. The best part is our team handles the analysis for you and provides regular recommendations for strategy updates to keep growth consistent.
A home services marketing agency should help you remain visible to customers in the right service areas and should turn that visibility into a viable service call.
We accomplish that goal using strategies within SEO, Google Business Profile management, paid ads, website improvements, and lead tracking. What makes our process different is how we use these pieces as a collective, rather than an individual channel.
Our team will build a system where every medium supports the same outcome, so your marketing becomes something you can measure and improve instead of something you have to continue guessing at.
The right agency should be able to show you how their work connects to calls, booked jobs, and revenue, not just rankings and traffic. They should also be able to explain it in plain English. If you can’t understand what they’re doing, why they’re doing it, and what results they expect, that’s a problem.
You also need a team that understands how home services businesses actually run. After serving [x] of clients in these industries, we understand how service areas, seasonality, technician capacity, and call volume all affect what good marketing looks like for your business.
If an agency can’t connect its recommendations to the way your business operates day to day, they’re probably not the right fit. Reviews matter, but proof matters more.
The timeline depends on where you’re starting and what channels you’re using. When we implement paid ads and website changes, metrics can move faster. Our SEO efforts usually take longer to yield significant data changes, but the value builds over time as we go.
What matters is whether you can see steady improvement in the numbers. We’re less interested in random spikes than we are in consistent gains you can track month over month. That’s how marketing turns from a gamble into a growth system.
Home services businesses like yours need three things working together: visibility, conversion, and tracking. You need to get found, turn that attention into calls, and know which marketing is actually driving jobs.
That usually means we build a plan that includes SEO, a strong Google Business Profile, paid ads, and a website built to turn visitors into leads.
But the mix is different for every client. We never offer one-size-fits-all packages. Instead, we do the math before marketing and dive into your current numbers to understand where your marketing needs to go next.
Without this strategy step, you won’t know which channels are producing results, and which could go even further.
There isn’t one right budget for every contractor. The right number depends on your market, your competition, and what your marketing is producing in return.
When we set up tracking, you can see your cost per lead, your cost per job, and what you’re getting back for every dollar you spend. That makes budget decisions a lot simpler. You stop asking, “Can we afford to spend more?” and start asking, “Should we put more into the channels that are already producing revenue?
In many cases, yes. We start by looking at what’s already working and what isn’t. If parts of your current setup are producing calls or booked jobs, we’d rather improve them than make you start from scratch.
We’re not interested in tearing everything down for the sake of it. We want to get more out of what you already have, keep what’s working, and fix what isn’t. Our methodology leads to better long-term growth than constant resets and another round of guesswork.
Our expert strategists will dive into your business: your service areas, your visibility, your website, your lead flow, and how well your tracking connects those things back to revenue.
From there, we’ll show you what’s working, what’s not, and where you’re losing opportunities. You’ll leave with a clearer next step, whether that means working with us or fixing a few things on your own first.