Never Waste AnotherMarketing Dollar Again

We are a performance marketing agency built to uncover, develop and execute new revenue-driven strategies to ensure your marketing dollars are effectively resourced.

FULL-SERVICE. PERFORMANCE-DRIVEN.

Repeatable, Scalable, AND Profitable Results

We named our practice Valve+Meter because the variables we can manage with you are the flow and cost of new business. The “valve” part of our approach manages the right rate of new business for your operation. By managing the appropriate rate of leads for your business, we help ensure your marketing dollars are only spent on leads you can convert. We set our pricing with you not based on the activities we pursue but on the “metered” results we generate.

01

STRATEGY

A robust customer acquisition strategy is what happens when you align your business strategy with your marketing strategy.

02

EXECUTION

Good-to-great companies understand tremendous power exists in the continued improvement and the delivery of results.

03

DATA

We measure performance and keep track of the numbers: Return on Marketing Spend (ROMS), Cost Per Lead, Cost Per Customer.

Downloadable flashcard to help home services companies understand and calculate marketing KPIs in their industry.

Never waste a marketing dollar again

At Valve+Meter, we hold a core belief that your financial growth and goals should determine your marketing investment. Learn how to determine your Growth Rate, Profitability and more with our Math Before Marketing Flash Cards.

Downloadable case study about the importance of lead management and lead response times in the home services industry.

The state of speed to lead in home services

How does the home services industry treat prospective customers in a world where buyers expect responses in real-time? We were curious. The results of our independent study made it abundantly clear: When it comes to lead response time, the home services industry is falling short.

reporting, data and analytics

EXPERIENCE Efficient GROWTH with VAlve+Meter

We use the term performance marketing because we have a core value of delivering real, tangible results to grow your business efficiently while making sure no marketing dollar is wasted. Our team was specifically designed to deliver cross-vertical expertise. From Brand Management to Web Development, SEO to Paid Media and Accounts-Based Marketing strategies, we have digital marketing and lead generation experts in each of these fields to grow your business at a rate designed in partnership with your financial performance.

CEO + Founder

Marcia barnes

As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.

 

Marcia has a rich history in leading and serving performance-based marketing organizations in the home services vertical. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.

 

Marcia believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses her business leadership and personal stewardship on efforts to help others thrive. “As a Christian, I think my role is less about telling others what to believe, and more about showing them what “believers do.” Marcia lives in Indianapolis and serves on many local boards including Truth at Work, YWAM and Homes of Hope. She is passionate about youth and mission work, and was recently been named the 2020 Indiana WBE Role Model of the Year by the Great Lakes Women’s Business Council.

CEO + Founder

Marcia barnes

As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. This woman of influence has made a career out of reinventing herself and helping others become the best version of themselves.

 

Marcia has a rich history in leading and serving performance-based marketing organizations in the home services vertical. In addition to leading multiple marketing agencies, she has received notable recognition for her leadership as President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2MM in annual revenue to more than $400MM.

 

Marcia believes everyone has a ‘here to there’ story unfolding in their lives, so she focuses her business leadership and personal stewardship on efforts to help others thrive. “As a Christian, I think my role is less about telling others what to believe, and more about showing them what “believers do.” Marcia lives in Indianapolis and serves on many local boards including Truth at Work, YWAM and Homes of Hope. She is passionate about youth and mission work, and was recently been named the 2020 Indiana WBE Role Model of the Year by the Great Lakes Women’s Business Council.

When Valve+Meter came into our company, they quickly realized that what we thought was marketing was really just chaos and wasted money. We are now quickly achieving much greater results with a lower spend. Engaging Valve+Meter is one of the best decisions I have ever made.

MIKE KENNEY, PRESIDENT, KENNEY CORPORATION
Google Partner Agency
Yext-Certified-Partner-Valve+Meter
National Association of Women Business Owners
WBENC