Build Email and SMS Marketing
You Can Measure
We don’t start by writing a batch of messages and hoping people respond. We start with your customer data, your service cycles, and your growth goals so each campaign has a job to do.
Discovery Call
We start with a call to understand how your business runs today, how you currently follow up with customers, and where repeat revenue opportunities may be slipping away.
Customer and Service Review
We review your customer list, service history, seasonal patterns, maintenance plan opportunities, and available tracking. This helps us identify which audiences should receive which messages.
Campaign Planning
Next, we map out campaigns for retention and reactivation. This may include seasonal reminders, tune-up campaigns, maintenance plan promotions, review requests, unsold estimate follow-up, and past customer win-back campaigns.
Message and Automation Development
We build email and SMS campaigns around clear next steps. Each message is written to sound like your business, create urgency without pressure, and move customers toward scheduling.
Reporting and Improvement
After launch, we measure what happens. We look at calls, booked jobs, campaign responses, list performance, and revenue where tracking allows. Then we adjust timing, offers, audiences, and messaging based on what the data shows.
Move Forward With a Clear Plan for Customer Retention
Our goal is to help you use email and SMS in a way that supports the rest of your marketing, not adds more noise.
Your email and SMS marketing plan could include:
Common Questions Contractors Ask About Email and SMS Marketing
If you have a customer list but no consistent follow-up system, email and SMS are a smart place to look for repeat revenue. Here are some of the questions we hear most, and the answers our strategists provide.
Email and SMS marketing help contractors stay in touch with customers after the first job. They can be used for seasonal reminders, maintenance plan promotions, review requests, reactivation campaigns, appointment reminders, and follow-up after estimates.
For home services, the goal is to bring customers back, fill the schedule, and measure which messages create booked jobs.
Homeowners don’t always remember who serviced their home last year. They may search again, ask a neighbor, or call the first company that shows up online.
Email and SMS keep your company visible before the next need happens. That matters for seasonal service, recurring maintenance, replacement opportunities, and customer retention.
They do different jobs.
Email works well for longer messages, seasonal education, maintenance plan details, and campaign offers. SMS works well for timely reminders, quick prompts, confirmations, and short calls to action.
The best approach often uses both, with clear rules around timing, message type, and customer consent.
Yes. Slow seasons are one of the strongest use cases for email and SMS marketing.
You can promote tune-ups, inspections, maintenance plans, indoor air quality, drain checks, roof inspections, pest prevention, or other services before demand spikes. The key is planning campaigns before your schedule is already light.
Strong campaigns usually focus on retention and reactivation. That includes seasonal service reminders, past customer win-back campaigns, review requests, maintenance plan promotions, unsold estimate follow-up, and reminders tied to service history.
The right mix depends on your trade, your customer data, and your capacity.
We look beyond opens and clicks. Those numbers can be useful, but they do not tell the whole story.
The real questions are: Did customers call? Did they book? Did they sign up for a maintenance plan? Did they leave a review? Did revenue come from the campaign? That’s the level of reporting contractors need.
Yes. We build the campaign strategy, write the messages, segment the audiences, and help set up the automations.
We also make sure the messaging matches your business. A reminder from a roofing company should not sound like a retail coupon blast.
Not always. A smaller list can still create value if it includes real past customers and the campaigns are relevant.
Before recommending a plan, we look at list size, data quality, service history, and the kinds of campaigns that make sense for your business.
Say Goodbye to Missed Repeat Revenue
If you’re tired of chasing new leads while past customers sit untouched, start here. We’ll look at your customer data, service cycles, and current follow-up process to show where email and SMS marketing can support booked jobs and repeat revenue.