Construction Marketing Services
Building A Foundation For Growth
The success of the construction process relies on precise planning and expert tradesmen.
A well-designed marketing plan in the construction industry, crafted by Valve+Meter, builds smarter and more agile strategies.
Drive Your Business Forward
Performance marketing is an investment that can drive your business forward. Learn the importance of data-driven decisions in your construction business.
Elevate Your Construction Business Today!
Ready to build smarter marketing strategies? Let Valve+Meter guide your construction company to new heights with proven, data-driven techniques.
Construction Marketing:
From Foundation to Finishes
There is no one-size-fits-all strategy for business growth. Your vision, goals, and specific services shape the most effective and impactful construction marketing strategy.
Our specialists, much like your team of experts, devise the best methods to engage prospects on your website. With curated content marketing, data-driven buyer journeys, and compelling calls to action, you can gain traction and acquire new customers.
In this competitive industry, a robust digital presence is key to winning more project proposals in your target market. Our marketing team, attuned to your vision, creates a strategic blueprint to propel your business forward. Valve+Meter’s proven process elevates your visibility and reputation.
Make more than just a mark in the digital landscape; outshine your direct competitors and nurture qualified leads. We offer comprehensive marketing tools, including retargeting and remarketing through email and social media.
Let’s lay the groundwork for your success and elevate your construction projects to new heights.
- Foundation Repair
- Concrete Repair, Lifting, and Restoration
- Basement Waterproofing
- Crawl Space Encapsulation
- Property Restoration
- Water Damage
- Development
- Building Construction
- Commercial Roofing
- Commercial HVAC
- Home Services
- Residential Remodeling and Renovation
- Landscaping and Outdoor Construction
- Industrial Construction and Maintenance
- Green Building and Sustainable Construction
- Electrical Contracting
- Solar Panel Installation and Renewable Energy Projects
- Smart Home Automation Installation
- Historic Building Restoration and Preservation
Standing out in the construction industry involves a combination of sophisticated digital techniques and proven traditional methods. Today, people spend more time online than ever, with most buying decisions beginning with an online search. The marketing teams at Valve+Meter are committed to researching your business, competitors, and the overall market. This research allows us to tailor the most effective methods for your unique services.
Our extensive resources include some of the most effective strategies in construction marketing, such as:
Construction firms often undervalue the impact your website has on clients and decision-makers.
Generate leads with targeted PPC campaigns that prominently feature your name to your desired audiences.
For many skilled trades and professional services, Google Local Services Ads can transform construction industry marketing.
Achieve greater visibility in search engines through strategic search engine optimization for your business.
Connect your construction company with local audiences actively searching in your region through Local SEO.
Strengthen client engagement and nurture prospects with email strategies designed for construction industry marketing.
Create quality content that builds your construction brand’s authority, focusing on people and relationship-building.
Use traditional media including direct mail, billboards, display ads, and print to amplify your construction business.
Optimize your reach with digital ad strategies that maximize your marketing budget and reduce wasteful expenses.
Utilize innovative creative services for construction marketing include brand logos, videos, and other design campaigns.
Why Valve+Meter?
Better Planning Yields Better Results
Partnering with Valve+Meter marks a transformative step for construction businesses. No one understands your business like you and your team.
Our unique approach to marketing strategy development is tailored to understanding your specific needs. A great construction marketing strategy ensures that every dollar spent on advertising is an investment toward the growth and success of your company.
Our ThinkFirst™ process revolutionizes how digital marketing can become a key revenue generator within your business. Working alongside our team of subject matter experts, construction companies achieve better results and gain greater control over their growth.
1 Understanding Your Unique Business Needs
At Valve+Meter, our Discovery Workshop is pivotal of our partnership. Your team collaborates with our strategists and delves into the intricacies of your construction business.
Our team attentively listens to your strengths, challenges, and goals. This workshop lays the groundwork for a custom marketing strategy that resonates with your vision.
3 Streamlined Strategy for Maximum Impact
The execution of your custom marketing strategy is where Valve+Meter’s expertise shines brightest. We adopt a streamlined approach, focusing on tactics that bring quick and effective results.
The goal is not to merely to reduce marketing spending. When you invest in marketing that yields measurable and repeatable results, your budget becomes a function of your growth.
There is a limitless budget for a marketing strategy that grows your business.
Leveraging Expert Insights 2
After the Discovery phase, our strategists and subject matter experts thoroughly research your internal data. They also analyze industry trends, competitive landscapes, and customer behaviors.
This extensive research phase ensures that your marketing plan is not just data-driven, but also exceptionally relevant to your specific market.
Continuous Improvement for Lasting Results 4
At Valve+Meter, the process doesn’t end with execution. Our ongoing analysis and refinement of strategies ensure that your marketing efforts continually adapt and evolve with your business.
This approach leads to faster initial results and ensures sustained success in the long run.
1 Understanding Your Unique Business Needs
At Valve+Meter, our Discovery Workshop is pivotal of our partnership. Your team collaborates with our strategists and delves into the intricacies of your construction business.
Our team attentively listens to your strengths, challenges, and goals. This workshop lays the groundwork for a custom marketing strategy that resonates with your vision.
2 Leveraging Expert Insights
After the Discovery phase, our strategists and subject matter experts thoroughly research your internal data. They also analyze industry trends, competitive landscapes, and customer behaviors.
This extensive research phase ensures that your marketing plan is not just data-driven, but also exceptionally relevant to your specific market.
3 Streamlined Strategy for Maximum Impact
The execution of your custom marketing strategy is where Valve+Meter’s expertise shines brightest. We adopt a streamlined approach, focusing on tactics that bring quick and effective results.
The goal is not to merely to reduce marketing spending. When you invest in marketing that yields measurable and repeatable results, your budget becomes a function of your growth.
There is a limitless budget for a marketing strategy that grows your business.
4 Continuous Improvement for Lasting Results
At Valve+Meter, the process doesn’t end with execution. Our ongoing analysis and refinement of strategies ensure that your marketing efforts continually adapt and evolve with your business.
This approach leads to faster initial results and ensures sustained success in the long run.
Schedule Your Initial Discovery Call Today
Set an appointment for a free marketing analysis of your construction business with Valve+Meter. Start crafting a custom marketing strategy today.
Why Is Construction Marketing Unique?
Creating a go-to-market plan for your construction company requires a strategic approach that’s markedly different from retail or other transactional sectors. For Construction services trust and reputation are essential in creating your construction marketing strategy.
Whether you are directing marketing campaigns at consumers or commercial audiences, your construction business should focus on building relationships and demonstrating trust throughout the sales cycles.
Another unique field for attracting more qualified leads is understanding consumer behavior. Nearly half of all homeowners and 71% of B2B purchases start with research on search engines.
There are more than 1 million Google searches every month for “contractors near me” and there is significant demand for construction projects.
This is where distance, relevance, and prominence play pivotal roles in how businesses connect with potential clients online. For your construction company to connect with your target audience, you must stand out in search engines.
Valve+Meter helps you find qualified leads by focusing on the specific service areas your contractors and tradespeople serve. Our marketing team has extensive tools to build local and regional visibility for your construction company.
The Building Blocks of Effective Marketing in Construction
Why does distance, relevance, and prominence matter in construction marketing?
These elements are crucial in shaping how businesses are discovered by qualified leads on the internet.
Distance
Distance is about the geographical proximity of your business to your potential clients. It’s essential for your construction company to be visible to the local audiences you can actually serve. While this seems obvious, conventional digital marketing was designed for national and international brands. While a retail store can ship products around the world, contractors shape local communities. Valve+Meter understands how your business grows and the significance of connecting with more leads in your service area.
Relevance
Relevance involves aligning your services with the specific needs and searches of your target audience. This means that your marketing content, whether on your website or social media, must closely match what potential clients are seeking.
More than 91% of Americans use the internet daily. Whether you are a long established construction company or founding a new business, your new clients will discover you through search engines, social media, and other digital platforms. One of the most common pain points for achieving business goals is lack of qualified leads. To find potential leads, you must build relevant content.
Growth marketing begins by establishing all of the services your construction company offers across your website. A dynamic and relevant website helps attract new potential customers and build your customer base.
Prominence
Prominence, though more complex, is about how your construction business stands out compared to competitors. Relevance helps your ranking in search results, but prominence builds your reputation through client reviews, project portfolios, blogs, videos, social media profiles, and your presence in local and online communities.
Effective marketing strategies in construction, therefore, must integrate SEO, social media marketing (SMM), and paid advertising in a way that enhances these three key elements. It’s about optimizing your online presence to ensure you’re not only found by those seeking your services but also chosen over competitors due to your demonstrated expertise and reliability.
Connect with Our Strategists
Utilize the expertise of Valve+Meter’s marketing specialists to research and analyze your market. Let’s create a data-driven plan that targets your unique audience.
Key Marketing Strategies for Construction Companies
Crafting a Blueprint for Success
Every building starts with a solid foundation, and the same principle applies to construction marketing strategies. An effective marketing strategy for a construction company blends a variety of techniques. Each one plays an essential role in establishing a robust business presence.
At Valve+Meter, we provide more than just construction marketing ideas. Our ThinkFirst™ process implements data-driven marketing campaigns tailored to your specific needs. For smaller contractors, we build from the ground up, crafting strategies that suit their scale and scope. For larger-scale construction companies, we focus on refining and enhancing existing digital marketing strategies, addressing any gaps or weaknesses.
Our marketing team possesses a wide range of tools and expertise, employing key techniques that boost lead generation and drive increased revenue:
Website Design and Development
Your potential customers will find you through your website. A complete services page and relevant content help with search engine optimization, but that is only the basics of construction website design and development.
A well-designed website that’s easy to navigate, includes clear calls to action, simple and effective contact forms, and exceptionally demonstrates your quality.
Up to 57% of the sales cycle is complete before a qualified lead ever contacts your company. Modern consumers plan and research new projects through the internet. Your website is not just about aesthetics; it’s about functionality, user experience, and making sure your site is mobile-friendly.
With Valve+Meter, we use consumer behavior data and other metrics to design and implement your lead generation website. From conversion rate optimization to mobile site speed, our experts power the cornerstone of your construction marketing strategy with a flawless website.
Web ServicesPPC (Pay-Per-Click)
PPC campaigns are like the quick-setting concrete of the digital marketing world. They allow you to place your construction company right in front of potential clients who are actively searching for construction services.
PPC can be particularly effective for targeting specific geographic areas or project types, giving you control over who sees your ads.
PPC can generate leads with practically immediate results. Valve+Meter goes beyond simply campaign management, though. Our in-house designers and content marketing strategists craft landing pages that showcase your brand and stand out from other advertisers.
PPC with Valve+Meter generates better leads for construction projects so your marketing campaigns can focus on return on investment and revenue growth.
PPCLSA (Local Services Ads)
Google Local Services Ads transform contractor and construction businesses when targeting local markets.
LSA appears at the top of search results, offering prime visibility. Like PPC, you pay only when someone contacts you through the ad.
Key features of LSA for contractors and construction companies include higher-quality leads and a Google Screened badge. This badge stands out to searchers who trust Google’s reputation and are more likely to contact the company that features this badge.
Valve+Meter offers comprehensive LSA consultation from the onboarding and screening process through daily management of targeting and budgeting.
Google Local Services AdsSEO (Search Engine Optimization)
SEO is the process of optimizing your website to rank higher in organic search engine results. While paid strategies can capture leads for a fee, SEO can be exceptionally cost-effective earning native visitors to your site for years to come.
For construction companies, this means using the right keywords, creating quality content, and ensuring your site architecture is optimized for search engines.
With Valve+Meter, SEO balances the content that builds a great website for users with the technical features that algorithms use to rank websites. Essentially, search engines like Google are gatekeepers to the internet. A great website hidden on the second or third page of Google will never be seen.
Valve+Meter designs comprehensive strategies for construction SEO that get your company ranking higher in search results and delight users when they arrive on your website.
SEOLocal SEO
Local SEO takes regular SEO a step further by optimizing your online presence to attract more business from local searches.
This is crucial for construction companies to reach your specific service area. You don’t need leads from across the country if you cannot service their needs.
More importantly, Valve+Meter helps you stand out from direct competitors within your market. This includes managing reputation, citations, Google Business Profile, acquiring local backlinks, and ensuring local keywords are included in your site’s content.
Valve+Meter local SEO focuses on the data emerging in your market and analyzes your actual competitors to streamline your digital marketing budget.
Local SEOEmail marketing helps you stay top-of-mind with your existing customers and nurtures leads until they’re ready to commit to a project.
Often overlooked by construction marketing campaigns, email helps nurture key decision makers in larger projects and keep your company top of mind through the sales cycle.
For recurring construction services including home service provides, remodeling, and restoration, email marketing is about sending the right message at the right time, from newsletters showcasing your latest projects to personalized follow-ups.
EmailContent Marketing
From paid advertising landing pages to your home page and primary services pages, content marketing tells the authentic story of your brand.
For construction companies, content marketing involves creating and sharing valuable content to attract and retain a clearly defined audience. This could be blog posts about construction trends, how-to guides, or case studies of your completed projects.
The goal is to establish your company as a knowledgeable and trustworthy industry leader. In the case of B2B construction and other similar businesses, content marketing goes beyond the blog post. Social media posts and even account-based marketing rely on personalized, well-researched, and informative content.
From written content to video, images, and infographics, Valve+Meter creates the content your sales team needs and your potential leads crave during the sales cycle.
Content MarketingMedia
Incorporating various media types, like engaging video content, high-quality images of your projects, and virtual tours, can significantly enhance your marketing efforts.
This visual content helps potential clients visualize what you can do and is especially powerful on social media platforms, print materials, trade shows, local events, brochures, billboards, and other traditional advertising.
Valve+Meter helps many construction companies expand their reach beyond website content and social media channels. From planning to copywriting and design to production, Valve+Meter has a capability and experience to deliver complete marketing services.
MediaPaid Digital
Paid digital marketing encompasses a variety of online advertising methods, from display ads on websites to sponsored content on social platforms. For B2B construction, outbound lead generation and account-based marketing are powered by lead nurturing and quality paid digital.
These methods can increase your reach and help you target specific demographics, locations, and interests. While PPC and SEO can generate initial interest in your services, retargeting with paid digital keeps your name in front of potential new customers.
Paid DigitalCreative
The creative aspect of your marketing strategy should reflect your brand’s identity and values. This could be through unique branding, compelling storytelling, or innovative advertising campaigns.
Creative marketing helps differentiate your construction company in a competitive market. With Valve+Meter creative strategists, you collaborate directly on new logos, graphic design, signage, videos, podcasts, ebooks, and more branded content to take your marketing strategy to new levels.
CreativeSocial Media Marketing
Platforms like LinkedIn, Facebook, and Instagram offer valuable opportunities to showcase your projects, share industry insights, and engage with your community.
Social media marketing isn’t just about posting pictures; it’s about creating a narrative around your brand and building relationships with your audience. Many construction companies overlook social media as a source of potential leads.
With Valve+Meter, you can use data-driven metrics to grow your audience, strengthen brand culture, and even capture new prospects for your services.
Social Media MarketingFrequently Asked Questions About Construction Marketing
FAQ
Still wondering how marketing can help your construction company?
You’re not alone. Many in the construction sector grapple with how to effectively promote their services and stand out in a competitive market. To help you navigate this, here’s a straightforward FAQ that addresses some of the most common questions related to construction marketing.
To market your construction company effectively, start with a clear understanding of your target audience and what sets your business apart.
Develop a strong brand identity and communicate this consistently across all marketing materials. Invest in a well-designed, user-friendly website, optimize it to improve online visibility, and engage with your audience through regular content.
Utilize social media to showcase your projects and build relationships with potential clients. Network within the industry and participate in local events.
Finally, consider email marketing campaigns to keep in touch with past clients and encourage word-of-mouth referrals.
The best marketing channels for a construction company typically include a mix of digital and traditional methods.
A robust online presence is crucial, so focus on channels like a professional website, search engine optimization (SEO), and social media platforms like LinkedIn, Facebook, and Instagram.
For more direct engagement, email marketing and personalized outreach can be highly effective.
Offline, consider attending trade shows, sponsoring local events, and utilizing print advertising in local or industry-specific publications.
The key is to combine these channels in a way that resonates with your target market and reflects the unique qualities of your construction business.
The 4 Ps of marketing in the construction industry are Product, Price, Place, and Promotion.
- ‘Product’ refers to the specific construction services you offer. This includes the scope, quality, and unique aspects of your work.
- ‘Price’ relates to how you price your services, balancing competitiveness with profitability.
- ‘Place’ is about where and how you offer your services, whether it’s locally, regionally, or beyond, and the channels through which you engage with clients.
- ‘Promotion’ encompasses the strategies you use to market your services, such as advertising, content marketing, SEO, and attending industry events.
These 4 Ps work together to create a comprehensive marketing strategy tailored to the construction sector.
Explore Continuous Marketing Improvement
With Valve+Meter, your marketing strategy evolves alongside your business. Dive into ongoing analysis and strategy refinement for lasting success in your market.