Yelp Management for Home Services Contractors
Yelp management covers your profile, your reviews, and your ads. Here's how we handle each one.
Yelp Profile Optimization
We audit your current profile, fix category settings, update service descriptions, and configure it to appear for searches that match the work you take on. We also review your Enhanced Profile settings and confirm the right configuration is in place to keep competitors off your listing.
Yelp Review Management
We monitor your reviews, draft responses to negative feedback, flag ones that may qualify for removal under Yelp's guidelines, and document how many are being hidden over time. We can't force Yelp to surface reviews it has filtered, but we can configure your listing to reduce the chances of good reviews getting buried.
Yelp Ads Management
If Yelp ads make sense for your business, we manage the whole campaign, from budget pacing and category targeting to call tracking and reporting tied to real calls and jobs. We review call logs each month, flag charges that shouldn't be there, and submit disputes to Yelp.
You're paying for Yelp every month. You should know exactly what you're getting for it. A free assessment will show you what your account is costing you, what it's producing, and whether those two numbers work.
Our Approach to Yelp Management
Managing a Yelp account means watching it the way you'd want someone watching any other line item in your budget.
Profile Audit
We review your current Yelp presence and how you stack up against others in your service areas, then show you exactly what's working and what's costing you.
Profile Optimization
We fix what the audit turns up. The goal is a listing that shows up for homeowners who need what you do, and doesn't hand them to a competitor instead of getting them to call you.
Review Management Setup
We set up monitoring for new reviews, build a response process for negative feedback, and flag ones that may qualify for removal. We also document how many reviews are being hidden, so you have a baseline to measure against going forward.
Ads Setup and Management
If Yelp ads are the right call, we create your campaign around the categories and service areas that match your work. We set up call tracking, set a budget based on what your market requires, and watch the account for billing activity that doesn't reflect real job opportunities.
What You Get Every Month
You get a full picture of what your Yelp presence produced: calls, call sources, cost per call, and any disputes filed. If the numbers don't support continued spend, we'll tell you.
Homeowners Use More Than Yelp to Find a Contractor
Yelp puts you in front of homeowners comparing contractors on one platform. These services cover everywhere else they look:
Questions About Yelp Advertising and Review Management
These are the questions we hear most from contractors trying to decide whether Yelp is a good use of their time and money.
It depends on your trade and your market. Plumbing, HVAC, and electrical companies in markets where Yelp has strong local user activity tend to see better results than roofing companies or contractors doing larger project-based work. Another variable is your listing. A contractor with a strong review count and a clean profile starts in a better position than one without. We look at both first, then recommend a Yelp ad budget.
Yelp uses a pay-per-call model, so you pay when a homeowner calls from your listing. Cost per call varies by trade, market, and competition level, and minimum monthly budgets vary by location. Across home services categories, contractors typically pay anywhere from $5 to $30 or more per call depending on trade and market, with plumbing, HVAC, and electrical usually falling at the lower end and emergency or specialty trades running higher. Your effective cost drops when unqualified calls are disputed and credited. We track what each call costs and whether it turned into a job.
You can remove competitor ads from your profile by upgrading to a Yelp Enhanced Profile or running a Yelp Ads campaign at a qualifying spend level. Without one of those, Yelp will continue serving your competitors' ads to homeowners who land on your page. We help contractors understand their options and set up the configuration that keeps competitor ads off their listing.
Yelp's recommendation algorithm filters reviews it considers less trustworthy based on signals like the reviewer's account activity, connection history, and usage patterns. Reviews from customers who don't use Yelp regularly often get filtered before anyone sees them. We track how many reviews are hidden and make sure your listing is configured to give legitimate reviews the best chance of appearing.
A Yelp Enhanced Profile removes competitor ads from your listing and gives you more control over how your business appears, such as adding a call-to-action button, highlighting specific services, or removing the competitor carousel that appears at the bottom of unmanaged listings. For contractors in competitive markets, an Enhanced Profile is often the first thing you should pay for on Yelp.
Yelp charges home services contractors per phone call generated through their listing rather than per click. The call has to meet a minimum duration threshold to be billed. Unconnected calls, short calls below the minimum duration, and ones not from your service area can all be disputed for a credit. The pay-per-call model sounds straightforward, but we review every call because Yelp's definition of a billable call doesn't always match your definition of a useful lead.
Yelp review management means watching your listing, responding to negative feedback, and flagging anything that may qualify for removal. We handle all of it, so nothing sits unaddressed.
Google Ads and LSA show up for homeowners who are actively searching for a contractor right now. Yelp captures homeowners who are comparing options on its platform, which is a smaller and more specific audience. If your Google campaigns are producing calls at a reasonable cost, Yelp can be good to add as a secondary channel. If your Google campaigns aren't working yet, getting those right first will typically produce better returns than adding Yelp spend.
Yelp ads typically start generating calls within the first few weeks of a campaign going live. The first 60 days give us enough data to see which categories and service areas are producing calls at a cost that makes sense, and which ones need adjustment. Unlike Google Ads, Yelp doesn't have a significant learning period. The platform matches your listing to searches based on your profile setup, so results come in quickly once the account is set up correctly.
Find Out Whether Yelp Is Worth Your Money
Yelp is either producing jobs for your business or it isn't. A free assessment will show you what your current profile is actually doing, whether the spend is justified, and what we'd change if we took it over.