Our Marketing Services

Most people understand the role of marketing. Businesses need to promote their products or services to potential consumers. While online marketing has transformed the way brands and consumers interact, there are still just three primary types of marketing.

• Traditional Advertising – The most dominant and recognizable form of reaching potential customers includes paid advertising. For centuries both enterprises and small businesses advertise through print, radio, billboards, television, and now across various online channels including social media and streaming.
  Advertisements deliver a clear signal to audiences that a business is paying to promote a product or service. The benefits of traditional advertising are transparency, credibility, and trust. Brand awareness is key to most businesses and traditional advertising achieves this goal.
• Digital Marketing Services – The primary criticism of traditional advertising is a lack of data and actionable insights. Digital marketing campaigns include analytics to measure the performance and value of ad spend.
  Digital marketing strategy encompasses a wide range of actions. Digital marketing specialists will leverage social media platforms, develop websites, execute search engine optimization (SEO), perform search engine marketing (SEM), and utilize many other online marketing tools.
  Each of these Internet marketing services can be tracked through analytics. As audiences have become more fragmented, the ability to pinpoint the relevant audiences reduces wasted marketing dollars and improves the share of your target market.
• Public Relations (PR) Services – The final type of marketing is PR services. Managing the reputation and communication of a brand or business through media relations, press releases, crisis management, event planning, and other strategies largely remains a specialty service. To build and maintain a positive image and client relationships with existing and potential buyers, dedicated specialists use traditional and only PR.

Digital marketing services refer to a range of strategies, techniques, and activities designed to promote a business, product, or service through digital channels.

These services occur across all digital platforms available to a business including websites, social media, search engines, mobile apps, and online advertising.

Digital marketing services are the specific actions used to reach a target audience and increase revenue. Some of the most common techniques include search engine optimization (SEO), pay-per-click (PPC) advertising, blogging, landing pages, email marketing, local citation management, online reputation management, Google Local Services (GLS), and Google Business Profile (GBP).

A digital marketing strategy informs the aim of the service. Common goals include increasing brand visibility, driving website traffic, generating leads, and improving sales.

A digital marketing service provides strategic expertise to your business. Digital marketing specialists create strategic plans and execute marketing efforts on behalf of your organization.

Hiring a digital marketing company includes three primary benefits:

1. Expertise – Digital marketing experts understand the latest technologies and most efficient methods to attract new customers into your sales funnel.
2. Cost – Building an internal marketing team is expensive and often ineffective for small businesses. Even large enterprise businesses struggle to keep up with rapidly evolving digital marketplaces. Outsourcing marketing efforts gains access to experts in all of the digital marketing tools to help capture more leads.
3. Time – Small businesses continue to face the challenge of limited resources. Working with an outside digital marketing partner frees your personnel to focus on sales and operations.

Choosing the right digital marketing company for your business requires careful consideration and evaluation. There are many businesses that offer online marketing. Ultimately, you want to find a partner with similar culture, values, and vision.

Identify Your Need

Clearly define what you need from your marketing efforts. Many marketing agencies specialize in specific services. For instance, if your need is to improve customer engagement on social media platforms, then you should seek out a firm deeply invested in social media marketing.

For many businesses, the need is more general, though. Finding a marketing partner who performs thorough research, analysis, and provides audits will provide insight into your best strategy.

Understand Your Target Audience

This is important for established brands and when growing a newer business. A highly skilled digital marketer studies your existing customers, competitors, and the potential market to propel your business success further.

When you know your target audience, their preferences, behavior, and the channels they frequent, you can partner with a company that understands your customer base.

Evaluate Expertise and Experience

Look for marketing service providers with expertise and experience in your industry or niche. Consider their track record, client testimonials, case studies, and the results they have achieved for businesses similar to yours.

When you contact Valve+Meter, our process includes a complete marketing assessment. This free analysis includes an initial conversation with our experts and your team. Our dedicated specialists then research your business, your target market, and advise how our expertise and experience can earn more leads for your business.

Consider Integrated Approaches

In today’s digital landscape, integrated marketing is the most effective. Digital marketing agencies that rely on one or only a few services may be helpful for a short-term campaign. When considering a digital marketing partner, most businesses want to build a strong relationship.

Working with a full-service marketing agency develops a cohesive strategy across multiple channels to maximize your marketing impact. Valve+Meter provides more than just digital marketing services and our consistent improvement means you will always have access to cutting-edge marketing.

Communication and Collaboration

A dedicated account manager is vital to meaningful partnerships. Your business is unique so you shouldn’t settle for packaged services and off-the-shelf templates. Effective communication and collaboration are essential for successful marketing partnerships.

Valve+Meter believes in building rapport through weekly meetings, regular evaluations, and consistent adaptation. Consider the compatibility of your team with the marketing service provider, as well as their ability to understand and align with your business objectives.

Beyond monitoring key metrics, tracking results, and enhancing strategies, Valve+Meter engages partners with a commitment to culture and vision. Through all of our digital marketing services, we aim to serve our clients and design a new kind of marketing.