OTT & Streaming Advertising Agency for Home Services Companies

OTT refers to how the content is delivered: over the internet rather than through cable. CTV, or connected TV, refers to a TV set connected to the internet, whether through a smart TV, a Roku, an Apple TV, or a gaming console. An OTT ad can run on a CTV (a smart TV), but it can also run on a phone or a tablet. When people say CTV advertising, they're usually referring specifically to the ads that run on television screens via internet-connected devices. When people say OTT advertising, they often mean the broader category that includes all streaming devices. The practical difference is targeting and pricing. CTV placements on actual TV screens typically command higher rates but reach homeowners who are settled in and paying attention to the screen.

OTT and streaming ads can run on Hulu, Roku, Tubi, Peacock, Pluto TV, Amazon, Freevee, and dozens of other streaming platforms, as well as through programmatic TV networks that place ads across multiple platforms simultaneously. We select placements based on where your target audience is most likely to be watching, not based on a fixed platform list. The right mix depends on your DMA, target demographic, and budget.

It depends on your goals and your existing marketing. Streaming ads don't generate calls the day they run. They work by building familiarity over time so that when a homeowner needs help, your name is already in their head. For contractors who are already generating leads from search but want to build a more durable brand presence in their market, OTT is worth evaluating. For those who are still trying to get their first calls from search, other channels should come first.

OTT advertising is priced on a cost-per-thousand-impressions (CPM) basis. Rates vary by platform, DMA, targeting specificity, and inventory availability. Narrowing your targeting to homeowners in a specific area with specific household characteristics raises the cost per impression but puts your ad in front of a more relevant audience. We size OTT budgets around your market size, target reach, and the campaign duration required to build meaningful frequency with your audience.

Yes. OTT advertising supports DMA-level targeting as standard, and most platforms support zip code-level targeting as well. You can run a streaming campaign specifically to homeowners in your primary service zip codes rather than paying for reach across an entire metro area. Narrower geographic targeting concentrates your budget on the homeowners you can actually serve, which is usually worth the higher CPM.

Google Ads reaches homeowners at the moment of the search. OTT advertising works earlier in the process, building name recognition so that when a homeowner does start searching, your name is already familiar. The two channels work at different stages of the homeowner's decision: OTT at awareness, Google at consideration and decision. Running both means you're covering a homeowner's journey from first impression to final call.

OTT results show up in your other channels over time. After a streaming campaign runs, you typically see a lift in branded searches (homeowners searching specifically for your company name), an increase in direct website traffic, and higher conversion rates on your paid ads and LSA campaigns. We track these signals alongside reach and completion rate data from the streaming campaign itself. You won't see a direct line from impression to call, but you will see the accumulated effect in your other marketing numbers over the campaign period.

We start with a creative brief that covers your trade, service areas, the season or demand window the campaign is built around, and the single message you want homeowners to remember. From there, we develop the concept and write the script. We work with production partners to shoot and edit the final spot, handle revisions, and deliver finished creative in the formats each platform requires. If you already have video assets, we can work with what you have.