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Digital PR Services for Home Services Companies

Show Up Where Homeowners Are Already Looking

When homeowners search for a contractor, they’re looking at what other people say about you: AI, news coverage, mentions from sources they trust, and a name that keeps showing up. Digital PR is how you get there. Earn coverage from the publications and outlets that make homeowners confident enough to call.

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Find out what it takes to get more homeowners in your market to know your name.

$600MM+ Client Revenue Tracked
300+ Contractors Served
5X Average Return On Ad Spend
60 Days Average Time To First Results
The Problem

Your Website Isn't the Only Way to Book More Jobs

Homeowners are searching Google and asking AI platforms for contractor recommendations every day. Your website gets you in the running. What other sources say about you determines whether you get the call. Here's what happens when those sources are silent.

Your SEO Isn't Gaining Ground

You're investing in SEO, but your rankings aren't moving. The content is there. The technical work is done. But without other trusted sources pointing to your business, there's a ceiling you can't break through.

Your Competitors Are Getting Coverage You're Not

A competitor shows up in a local news story or gets quoted in a home improvement article. Homeowners and Google see that. That coverage builds trust with homeowners and signals credibility to Google. If your business isn't earning the same, you're starting every search at a disadvantage.

Homeowners Can't Find You in AI Search

When homeowners ask ChatGPT or Google AI who to call, the businesses that come up are the ones being talked about in places those platforms trust. If your brand isn't showing up in those conversations, you're missing calls you don't even know about.

Your Online Presence Is Built on Directories, Not Coverage

Directory listings help, but they don't carry the same weight as a story in a local newspaper or a mention in an industry publication. If directories are all you have, you're building on a weak foundation.

You Don't Know What Makes Your Business Worth Covering

Every contractor has a story worth telling: a track record, a specialty, a perspective on their market. Most just don't know how to turn that into coverage that gets their name in front of homeowners.

Your Marketing Agencies Aren't Talking to Each Other

Your SEO agency does SEO. Your PR agency does PR. Nobody is connecting the two, which means the calls that better coverage could produce aren't happening.

Why Valve+Meter

PR That Does More Than Get Your Business in the News

Most PR firms hand you a coverage report and call it a win. We measure success by what that coverage does: more homeowners finding your business and more calls coming in.

We Connect PR to SEO

When a publication covers your business, Google takes notice. That coverage builds the kind of signals that push your rankings up, the ones no amount of SEO work can replicate on its own. We make sure every mention of your brand is doing that work.

We Know Where to Pitch and Why

Not every publication matters to a home services contractor. We know which outlets homeowners in your market actually read and which ones Google and AI platforms treat as credible, and we pitch the ones that do both.

We Get Your Business in Front of Homeowners Who Don't Know You Yet

When a homeowner asks an AI platform who to call or reads a local news story about home maintenance, your business should come up. We earn the coverage that makes that happen.

How Digital PR Works

How V+M Gets Your Business Covered

Here's what we do to get your name in front of the homeowners and platforms that matter.

01

Newsworthy Angle Development

We find your story and shape it into a pitch that gives journalists a reason to say yes.

02

Press Release Writing

We write press releases that get read: clear, professional, and structured the way journalists expect, so your story has the best chance of getting picked up.

03

Journalist & Publisher Outreach

We pitch your story to the reporters and publications covering home services in your market. Digital PR outreach is relationship-driven, and we build those connections so your pitches land with the right people.

04

Coverage Placement

We secure coverage in the outlets homeowners read, Google respects, and tells search engines that your business is worth ranking.

05

PR Link Building

Coverage that doesn't include a link back to your website is a missed opportunity. We make sure every placement includes one and that it's set up correctly so Google counts it.

06

Reporting & Attribution

You'll know exactly which outlets covered you, which links are live, and what impact it's having on your business. Digital PR should be as measurable as any other marketing investment. We make sure it is.

Hear From Contractors
Who Trusted V+M to
Grow Their Business

The contractors who get the most out of working with V+M are usually the ones who have spent years doing good work without the marketing to match. Here's what they say after that changed.

Read More Success Stories
"V+M gets results and is the first marketing partner to provide transparency on our ROI."
Apollo Home Jamie Gerdson, CEO
85.2%
increase in PPC conversion rate
"I would recommend Valve+Meter to anyone I speak with — except somebody next door, because I don't want to have to compete with them and have Valve+Meter in their back pocket."
Flow Tech Plumbing, Heating & Cooling
50%
revenue growth at one branch in one year
"We are learning a lot about our business, which includes training our CSRs how to properly answer questions. This year our residential is stronger than it has ever been in our history — we are up overall 19%."
Energy Savers of Georgia Bill Bell, CEO
31%
increase in net profit
What’s Next?

Make Your Coverage Work Harder

Every article opens a door. These services make sure homeowners walk through it.

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SEO Content Marketing Reputation Management AI Search Optimization
FAQ

Questions About Digital PR

Traditional PR gets you coverage in newspapers, on TV, and on the radio; good for awareness, but hard to measure. Digital PR gets your business in online publications and news sites that link back to your website. Those links tell Google and AI your business is worth showing in search results. It's PR you can tie directly to calls and rankings, not just mentions.

Google pays attention to who's talking about your business. A link from a news outlet or industry publication tells Google your business is worth recommending, more than any directory listing does. We earn those links through real coverage, not shortcuts. When a roofing contractor gets featured in a local news story about storm preparation, that link strengthens their ability to show up when homeowners in that market search for a roofer.

More than you might expect. Local news outlets need experts to quote on seasonal home maintenance topics, like winter plumbing, HVAC efficiency, or hidden home dangers. Industry publications cover business growth, technology adoption, and trends in home services. Community outlets cover contractors who are active in their area. The key is knowing which angles fit your business and which publications are worth pitching. That's where we start.

Coverage can start appearing within weeks of outreach. The impact on your search rankings takes longer; Google needs time to index new links and factor them into where you rank. Most contractors start seeing meaningful movement within three to six months of consistent work. The coverage starts putting your brand in front of homeowners right away, but your search rankings increase over time.

The short answer: the expertise you've built doing this work every day. That knowledge—what's driving demand in your service area, what homeowners get wrong, what's changed in your industry—is what reporters are looking for when they need a local expert to quote. Your experience is the story. Reporters covering local home maintenance need an expert to quote, and you know this market better than any generalist journalist does.

SEO makes your website as strong as it can be. Digital PR builds the external signals that make your website more competitive in search results. If your rankings have stalled despite solid SEO work, the missing piece is usually what other sources are saying about your business. Digital PR fills that gap, and the two services make each other more effective.

When homeowners ask ChatGPT, Gemini, or Google AI who to call, those platforms recommend the contractors they've seen mentioned in sources they trust. Get your business covered consistently in credible publications, and you start showing up in those recommendations. Digital PR is how you build that presence on purpose.

A specialist PR firm can get you coverage. When the same team running your SEO is also running your digital PR, your media coverage does more: links push your rankings up, mentions help you show up on AI platforms, and it all connects back to more customers calling you. For home services contractors, that's worth more than PR alone.

Yes, and most contractors don't think to use it this way. When you expand into a new city or neighborhood, you're starting from zero. No search history, no reviews, no name recognition. Coverage in publications serving your new service area changes that faster than SEO can on its own. A story in a local news outlet puts your name in front of homeowners who have never heard of you and tells Google your business belongs in that market. For contractors growing into new territory, it's one of the fastest ways to establish credibility where you don't have any yet.

Stop Being the Best-Kept Secret in Your Market

Your website can only do so much on its own. The contractors outranking you have something else working in their favor: other sources on the web are talking about them. We’ll find the stories worth telling about your business, get them in front of the right publications, and make sure the stories they write are working for your rankings and your reputation.

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