Find Out Which Creative Services Your Business Is Missing
We’ll look at how your brand, content, and presence compare to the competitors winning jobs in your area and show you where the gaps are.
What Changes When Your Brand Is Working
The difference was immediate. Where other agencies focused on the creative, Valve+Meter focused on the math. The numbers behind the campaigns. The data that tells you whether your marketing dollars are actually building your business — or just generating activity.
Revenue across the business increased substantially. And for the first time, Flow Tech could see why — which channels were producing, which efforts were driving growth, and where the opportunities were to scale further.
We monitored the website through December 2023. By year’s end, traffic-to-lead conversion had climbed to 32% — an impressive improvement given the unusually mild weather that year, which typically depresses HVAC demand and makes every conversion harder to earn.
Evergreen’s owner was upfront about this expectation from day one: “I want to feel like you care about helping me get here.” It’s a simple ask, but one that most marketing agencies fail to deliver on. Valve+Meter didn’t.
Five Creative Services. One Team. Everything Connected.
Homeowners don't make hiring decisions from a single touchpoint. They see a truck, find a website, read a review, watch a video, and then call. These services cover that journey.
Branding
Build the messaging, visual identity, and brand system that makes homeowners recognize and choose you over every competitor in the area. We use the StoryBrand framework to structure your messaging so it connects with homeowners and drives calls.
- Brand strategy and messaging
- Brand identity design (logo, colors, typography)
- Brand standards and guidelines
- StoryBrand messaging framework
- Sales collateral and materials
Content Marketing
Create the articles, guides, and service content that earn Google rankings, answer homeowner questions, and build your authority as the go-to expert in your field. Content marketing is how contractors get found before a homeowner is ready to call and how they stay visible until that moment arrives.
- Content strategy and editorial planning
- SEO and AEO content writing
- Blog and service page content
- Local content marketing
- Email and newsletter content
Social Media Management
Manage your organic social media presence so it builds local name recognition on the platforms where homeowners in your service area spend time. Consistent posting, community engagement, and trade-specific content keep you visible to past customers and on their neighbors’ feeds.
- Social media strategy and platform selection
- Content creation and scheduling
- Community management and engagement
- Local social media marketing
- Performance reporting
Video Marketing
Produce the commercial videos, project clips, and social media content that show homeowners the quality of your work before they call. Video built into your marketing strategy can improve YouTube search visibility, increase conversion rates on service pages, and give your social program content that performs.
- Commercial and brand video production
- Social media video and project clips
- Customer testimonial videos
- Service walkthrough videos
- Video marketing strategy
Vehicle Wrap Design
Design truck and van wraps that turn your vehicles into a moving presence in every neighborhood you serve. Professional, brand-consistent graphics make your name recognizable before a homeowner ever searches for a contractor and tie the trucks to the same look as your website and your other marketing.
- Truck and van wrap design
- Fleet wrap design systems
- Partial graphics and door graphics
- Print-ready file delivery
- Brand-integrated design
What to Expect When You Say Yes to V+M
We run creative engagements just like a good contractor runs a job: assess before you start, build to a plan, and don't call it done until the numbers tell you it's working.
Free Marketing Assessment
We start by looking at how your brand, content, and presence compare to the competitors winning jobs in your area. You get a clear picture of what’s working, what isn’t, and where the gaps are before anyone talks about next steps.
Your Custom Plan
We map out exactly what applies to your situation, what it’s designed to produce, and how it connects to the rest of your marketing. The plan is built around your business, where you operate, and what you’re trying to grow.
Build & Launch
We execute the work: brand development, content production, social setup, video shoots, and wrap design. Each piece is built to feed the others. The brand informs the content, the content feeds social, and the vehicles reflect the same look as everything else.
Measure & Improve
Creative services don’t stop producing after launch. We track what the content earns, what the social program builds, and what the video produces. What’s working gets more weight. What isn’t gets adjusted.
Who We Build Creative Programs For
The branding, content, and presence work we do is specific to your trade. Here's who we work with.
Nancy & Bill Berning
Owners$1.6M+
In Incremental Revenue
34%
Year-Over-Year Growth
200%
Increase In Search Visibility
Questions About Creative Marketing Services for Home Services Companies
If you've been putting off brand work, content, or social media because you're not sure where to start or what it costs, these are the questions worth answering first.
It depends on where your gaps are. A contractor who has no brand identity needs branding first; everything else builds on it. One with a solid brand but no content or social presence needs content marketing and social media to get found and stay visible. One whose trucks look like every other van in the market needs vehicle wrap design. A free assessment is the fastest way to find out where to start.
Branding defines who you are: your name, visual identity, messaging, and how you present your business to homeowners. Content marketing is what you say and publish once that identity is established, such as articles, blog posts, and guides that earn Google rankings and build your authority in the field. See our branding services for more on the first, and our content marketing services for the second.
SEO (getting found on Google) gets you in front of homeowners who are actively searching for your service. Social media keeps your name visible to homeowners who aren’t searching yet, including past customers, their neighbors, and people in the areas you serve who haven’t had a reason to call a contractor yet. Running both builds name familiarity faster than relying on one channel alone. See our social media management services for how we approach organic social for contractors.
Each type of video does a different job. A before-and-after project clip on social media shows the quality of the work. A customer testimonial on a service page gives a homeowner who's already considering you the last push to call. A service walkthrough on YouTube answers the question as they’re researching before they decide who to hire. See our video marketing services for how we produce videos built around those outcomes.
Creative work makes SEO and paid advertising more effective because it's what a homeowner sees when those channels send them to you. A strong brand makes your Google Business Profile more compelling. Quality content earns the rankings your SEO strategy targets. And video and social media improve the conversion rate of paid traffic landing on your pages.
Yes. We produce branding, content, social media, video, and vehicle wrap design for HVAC companies, plumbers, roofers, electricians, and other home services contractors. Our approach varies by trade because the seasonal patterns, customer urgencies, and competitive dynamics are different in each one. An HVAC contractor’s content calendar doesn’t look like a roofer’s. A plumber’s social strategy isn’t built the same way as a landscaper’s.
Cost depends on which services you need, the scope of each, and how the work connects to the rest of your marketing. A branding project for a contractor with no existing identity is a different project than a content program layered on top of an established brand. We size engagements around what your business requires and walk through pricing in a free assessment before recommending anything.
Start with the free assessment. We’ll look at your brand, content, social presence, and whether your fleet looks like the same company as everything else you put in front of homeowners. From that, we can tell you where the gaps are and what it would take to close them. If the bigger marketing picture is unclear, our strategy services are the right place to start before the creative work begins.