What Our AEO Audit Covers
We assess your business across every major AI platform homeowners are using. Here's what that covers.
AI Platform Testing
We run the searches homeowners make when they're looking for a contractor across Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. We track whether your business shows up, how it's described, and what sources the platforms are pulling from.
Brand Mention & Structured Data Review
We assess how your business is referenced across AI platforms and look at the technical signals on your website that determine whether platforms include you in their recommendations.
Content Gap Analysis
We identify what content your site is missing that would make you a stronger candidate for AI results and provide specific recommendations prioritized by impact.
Your Report & Walkthrough
When the assessment is complete, you get a written report and a walkthrough call. Every recommendation is tied to a specific finding, so you leave knowing exactly what to act on and in what order.
Move Forward With a Clear Direction
No two audits produce the same findings. Depending on what yours reveals, your next step may include:
AEO Audit Questions We Hear Most
These are the questions worth answering before you invest in an AEO audit. If something isn't covered here, we're happy to walk you through it on a call.
Search engine optimization (SEO) gets your website ranking in Google results. Answer engine optimization (AEO) is about making sure AI platforms like Google AI Overviews, ChatGPT, and Gemini recommend your business when homeowners ask them who to call. The two overlap, but they work differently. A contractor can rank on page one of Google but not show up at all in the same AI search.
We assess the five platforms homeowners use most: Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity. As new platforms emerge, we add them. But these five drive the majority of contractor recommendations homeowners are acting on right now.
Most audits are completed within 10 \- 15 business days from the time we receive your information. We assess each AI platform and review your online presence before we write a word of the report.
You get a written report covering where your business stands across every platform we assess, the specific gaps, and a prioritized action plan. It's written for a business owner, not a marketing team. If the findings point toward ongoing work, we'll walk you through what that looks like. There's no obligation built into the audit.
Searching your own name tells you whether people can find you when they already know who you are. It doesn't tell you whether AI platforms are recommending you to homeowners who are looking for a contractor but have never heard of you. We test searches like "best plumber in \[city\]," "who should I call for HVAC repair," and "top-rated roofer near me." Those searches behave very differently in AI than one with your brand name does.
An AEO audit is a one-time assessment with no ongoing commitment attached. If the findings point toward gaps that an ongoing program would address, we'll show you what that looks like, and you can decide from there. Many contractors use an audit as a starting point before committing to anything further.
AI search is already influencing which contractors homeowners call. The question is whether your business is one of them. Contractors who show up in Google AI Overviews and ChatGPT recommendations for relevant local searches have an advantage that SEO alone doesn't create. An audit tells you whether that advantage is working for you or for your competitors.
SEO and AI search visibility are related but measured differently. Most agencies aren't tracking both. An AEO audit looks at whether AI platforms are citing your business, pulling accurate information about your services, and recommending you when homeowners in your market are looking. If your agency isn't reporting on that specifically, you don't have everything you need to make marketing decisions.
AI platforms pull from sources they treat as credible, like your website, Google Business Profile, review platforms, and mentions across the web. Contractors who show up consistently and accurately across those sources, with content that directly answers questions homeowners are asking, are more likely to get recommended. The gap between contractors who show up and those who don't usually comes down to a handful of specific factors, which is exactly what an audit identifies.
Get a Clear Picture of Where You Stand in AI Search
Homeowners are asking AI who to call every day. Whether your business comes up or a competitor does depends on factors you can identify and fix. With an AEO audit, you’ll know which ones matter for your business and how to turn that gap into an advantage.