Apollo Home

Apollo Home has been a fixture in the Cincinnati and northern Kentucky home services market for over a century. Heating, cooling, plumbing, electrical — when homeowners in the region needed help, Apollo was the name they knew. That kind of longevity doesn't happen by accident. It takes skill, reliability, and a reputation that gets passed down through generations of homeowners.

But reputation alone wasn't enough to keep growing. Apollo had built something real over the decades — the question was whether their marketing could keep pace with their ambition.

Apollo Home was losing market share. Not because the work had slipped — the service was as good as ever — but because the competitive landscape had shifted underneath them. More competitors were showing up in search results, running ads, capturing the clicks and calls that used to come to Apollo by default.

The numbers told the story: it was costing Apollo $63 on average to acquire a single lead. That's expensive in any industry, but in home services — where margins are tight and every truck roll needs to count — it was unsustainable at the volume they needed. Worse, Apollo had no clear picture of which marketing channels were actually producing quality leads and which were just burning budget. There were blind spots everywhere, and in a growing competitive market, blind spots become lost revenue fast.

Apollo needed three things: more leads, higher quality leads, and — for the first time — a way to see exactly which marketing efforts were driving the growth.

We started where we always start — by listening. Before writing a single ad or sketching a single webpage, we dug into Apollo's business: their service areas, their competitive landscape, their customer profiles, their existing marketing performance (and gaps). The goal was to understand the full picture before recommending a strategy.

What we found was a company with enormous brand equity but a digital presence that didn't reflect it. The website wasn't built to convert. There was no content strategy feeding organic traffic. Paid campaigns existed but weren't optimized against clear customer profiles. And there was no system in place to track inbound calls back to their source — which meant the team was spending money they couldn't account for.

The strategy we built was designed to fix all of that simultaneously, not piecemeal.

A new digital experience. We built Apollo a brand-new, mobile-responsive website designed from the ground up to reflect the trust, expertise, and history the company had earned over 100 years. Every page was engineered with SEO in mind, and the primary purpose of the site was simple: turn visitors into leads. A new content strategy introduced blogs and social media to drive fresh traffic and re-engage past customers who had drifted away.

Smarter inbound lead generation. We installed live chat software to capture visitors who preferred not to pick up the phone. We created detailed ideal customer profiles and used them to build PPC campaigns that delivered higher-quality leads across every one of Apollo's service verticals — heating, cooling, plumbing, and electrical. For the web traffic that visited but didn't convert, we launched retargeting and exit intent campaigns to bring them back.

A lead management system that actually worked. Speed-to-lead is everything in home services. We introduced call tracking software so Apollo could see exactly where inbound calls were coming from and which sources were producing real opportunities. We built outsourced sales development support to convert high-quality leads for new installs and services. And we created email campaigns to re-engage past customers — promoting additional services, offering maintenance advice, and positioning Apollo as the go-to authority for everything in the home.

Within a full year of partnership, we could attribute $3.6 million in additional annual revenue directly to Apollo's marketing efforts. That's not estimated, projected, or inferred — it's tracked, measured, and verified. The transformation showed up across every metric that matters:

• 70.1% increase in organic website traffic — more people finding Apollo through search, without paying for every click
• 281.7% increase in website conversion rate — the new site didn't just attract visitors, it turned them into leads
• 85.2% increase in PPC conversion rate — the same ad spend was now producing dramatically better results
• Average cost per lead dropped from $63 to $40 — a $23 savings on every single lead

The shift wasn't just about doing more marketing. It was about doing smarter marketing — understanding which channels were working, doubling down on what produced results, and cutting what didn't. "V+M gets results and is the first marketing partner to provide transparency on our ROI." — Jamie Gerdson, CEO, Apollo Home

Apollo Home didn't need to outspend their competitors. They needed to out-measure them. When you can trace every lead back to its source, every dollar back to its return, you stop guessing and start growing. That's the difference between marketing as a cost center and marketing as a growth engine.

For a company with 100 years of trust behind them, the only thing missing was a system that made that trust visible to the people searching for it. Now they have one — and it's producing $3.6 million in proof every year.