We Do the Math Before the Marketing
Before we recommend spending a dollar, we audit your business. Our ThinkFirst™ process breaks down your service areas, your current marketing, your operations, and your numbers. We find what's working, what's leaking, and where the real growth opportunities are. Only then do we build a plan.
That’s how our Math Before Marketing strategy works again and again. It's how our founder, Marcia Barnes, grew DEFENDERS from $2M to over $400M in annual revenue. And it's how we've helped hundreds of home services companies turn marketing from a cost center into the most measurable investment in their business.
Everything is a Hypothesis Waiting to be Tested
There's no magic channel, no silver bullet tactic, no package that works for every contractor in every market. What works is testing, measuring, and building on what the data shows. Your second month with us is better than your first.
We Track Every Dollar Back to a Real Job
Not impressions. Not clicks. Not a dashboard full of metrics that don't connect to revenue. We measure what you actually care about: booked jobs, cost per lead, and what you get back for every dollar spent. If it's not working, we tell you, and we tell you why.
We Built This for Operators, Not Marketers
Our reports are designed for a business owner between job sites, not a CMO with an analytics degree. Plain numbers, plain language, and a clear answer to the only question that matters: is this making me money?
Let’s Talk
Let's look at your numbers together and show you exactly where your growth is coming from, and where it's being lost.