A Beginner’s Guide to Conversion Rate Optimization
Pay attention to your website’s conversion rate. CRO (conversion rate optimization) is how you increase the percentage of visitors who take action and show interest in your services. Conversion rate optimization is simple: more website visitors turning into leads or calls. That’s it. Different businesses measure conversions differently. An HVAC contractor’s conversion might be a […]
Digital Marketing Budget Trends in 2024
Digital marketing budgets keep growing, and for good reason. Contractors who measure ROI instead of spending blind are winning. We’re tracking how home service businesses are allocating dollars in 2025-2026, and the trends show smart operators are shifting away from vanity metrics toward cost per job. How Contractors Are Spending Contractors aren’t throwing money at […]
Stress-Free Marketing Budget Tips for Contractors
Q4 is here, which means your calendar is likely reminding you to plan next year’s marketing budget. If you’re like most contractors, you have a love-hate relationship with budgeting. On one hand, it’s time-consuming and you have many other pressing tasks. Yet on the other hand, it’s insightful to step back and assess how things […]
Digital Marketing Trends for Home Contractors in 2026
Home service contractors face a shifting landscape. AI Overviews are changing how homeowners find you on Google. Lead aggregators like Angi and Thumbtack are losing influence while owned channels like Google Business Profile grow stronger. Performance marketing tools are cheaper and smarter. The contractors who adapt win jobs, trucks roll, and schedules fill. Trends Shaping […]
Keep A Blue Head
As I was preparing to work for my first startup, a mentor recommended I read a leadership book by James Kerr called Legacy: What the All Blacks Can Teach Us About the Business of Life. Kerr created a leadership handbook by diving deep into the world of the most successful sports team of all, the […]
Math Before Marketing
Measure What Matters from the Beginning Start your marketing strategy with math. Marketing strategy isn’t about a particular tactic or promotional effort, but rather it is a simple mathematical equation. Math in marketing is the crucial step towards having a successful marketing effort. There are three things to consider in your marketing plan to ensure […]