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Display Advertising & Retargeting Agency for Home Services Companies

Your Last Website Visitor Is Your Best Next Customer

Contractors lose homeowners at two points: before anyone finds them, and after someone visits but doesn't call. Display advertising and retargeting help you solve both problems at once. Display ads build awareness with homeowners who haven't found you yet, and retargeting stays with the ones who already have. We manage both for home services contractors who want their marketing to work across every stage of a homeowner's decision.

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Find out what it would cost to keep warm prospects from going cold.

$600MM+ Client Revenue Tracked
300+ Contractors Served
5X Average Return On Ad Spend
60 Days Average Time To First Results
The Problem

Winning a Job Requires Showing Up More Than Once

Homeowners don't make a single decision to hire a contractor. They discover, consider, and eventually act, often over weeks or months. If you're not visible at each stage, you're handing those homeowners to whoever is.

Homeowners Don't Find You Until They're Already Searching

Paid ads and Google Local Services Ads (LSA) reach homeowners in the moment of need. But someone who has never heard of you won't search for you by name. Display advertising puts your name and your service in front of homeowners in your market before they start looking, so that when the need arrives, your business is the first one that comes to mind.

You Have No Way to Reach Visitors Who Leave Your Site

Someone who looked at your HVAC page in March and decided to wait until fall is still a prospect. Without retargeting, you have no way to stay in front of them during those months. By the time September arrives, they've likely seen a competitor's ad, gotten a neighbor's recommendation, and made their choice without you.

Your Display Ads Aren’t Targeting the Right People

Running display ads without audience targeting is the same as buying a billboard on a road your customers never drive. If your ads are showing up on sites unrelated to homeownership or home improvement, or reaching renters and businesses instead of homeowners in your service area, the impressions are wasted, regardless of how good the creative is.

You're Treating Retargeting Like a Cart-Abandonment Tool

A homeowner doesn't “almost buy” a new HVAC system. They research, wait, and eventually hire when the timing is right. A retargeting campaign that stops after 30 days misses the homeowner who was 90 days away from being ready.

Nobody is Watching Your Display Campaigns After Launch

Without active management, a display campaign that produced strong results in month one is producing weak results by month four, and nobody notices until the budget has been running on autopilot for half a year.

You Can't Tell Which Display Impressions are Producing Results

Display advertising is harder to measure because there's no click-to-call path for most impressions. Without proper attribution (connecting marketing to won jobs) in place, you can see that your other campaigns are performing better while display is running, but you can't prove the connection. That makes it easy to cut display from the budget when it's actually contributing to results you're seeing elsewhere.

Why Valve+Meter

We Don't Run Campaigns We Can't Measure

Display advertising is hard to measure when campaigns aren't built with attribution in mind. We build every campaign around
the measurement question first.

We Build Audiences Around Homeowners, Not Traffic

Display and retargeting campaigns only work when the right people see them. We build audiences around homeowners in your service areas who fit the income profile of someone who hires contractors, have shown behavioral signals around home improvement, and are in a position to act when the need arises.

We Run Retargeting Campaigns Based on Your Sales Cycle

A homeowner researching HVAC replacement is going to get multiple quotes, talk to neighbors, and wait until the timing feels right before they call. We build retargeting campaigns around that reality, which means longer windows, messaging that evolves over time, and audiences segmented by how far along a homeowner is in their decision.

We Track What Display Advertising Does to the Rest of Your Marketing

The results show up in your other channels over time: more homeowners searching for you by name and direct traffic to your site. Higher conversion rates on your search and LSA campaigns because homeowners already recognize you. We track all of it every month and show you what the display spend contributed.
What's Included

Display Advertising and Retargeting Services for Home Services Contractors

You're losing homeowners at two points. We run campaigns to address both with display advertising to generate awareness with new audiences, Google Display Ads to put your name in front of those already searching in your category, and retargeting to stay in front of the ones who visited but didn't call.

Display Advertising for Home Services

We design and manage display ad campaigns across the Google Display Network, programmatic ad exchanges, and audience networks. These are the banner and image ads that appear on websites, apps, and platforms homeowners use. We handle the audience targeting, creative, placement strategy, and ongoing management. Every campaign is built around homeowners in your service areas who are likely to need your type of work.

Google Display Ads Management

The Google Display Network reaches homeowners across millions of websites, Gmail, and other Google-owned properties. YouTube ads are managed through Google's Video campaigns rather than standard GDN, so we set those up separately when video is part of your mix. We manage these campaigns specifically for home services contractors, making sure your ads run on relevant sites. We also manage Google's audience targeting tools to reach homeowners who have researched home improvement topics or visited competitor sites.

Retargeting and Remarketing Campaigns

We build retargeting campaigns that follow homeowners who visited your website across the web, on apps, and on social platforms. The window, messaging, and audience segments are all built around how homeowners in your trade make decisions, not generic defaults that don't account for how home services buyers behave.

Find out whether display, retargeting, or both make sense for where your business is right now.

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How It Works

How We Manage Display and Retargeting at V+M

Display and retargeting don't run like other campaigns. The audiences, the creative, and the measurement all work differently than other campaign types. We take care of it all.
01

Audience and Campaign Planning

We start by establishing who your audience is and why they're the right ones to reach. For display, that means identifying the homeowner audience segments that match your service areas and your trade. For retargeting, it’s segmenting your existing website visitors by which pages they visited, how long they stayed, and which ones represent the warmest prospects. Either way, we build the campaign structure around those segments before any creative goes into production.
02

Creative Development

A retargeting ad for someone who visited your HVAC replacement page reads differently than a display ad for someone who has never heard of your company. We build creative in the formats required by each network, with messaging matched to the audience. We also handle the creative direction and production, and test multiple versions to find what drives the most calls in your market.

03

Campaign Launch and Placement

Bad placements waste budget fast on display; active management prevents that from happening. We launch campaigns with placement controls from day one. That means excluding irrelevant website categories, setting frequency caps so the same homeowner doesn't see your ad forty times in a week, and monitoring where the ads are actually running.
04

Attribution and Performance Tracking

We set up attribution before the campaign launches so we can measure display's contribution to your other marketing channels. That includes tracking homeowners who saw your display ad and later called, the lift in branded searches over the campaign period, and changes in direct traffic to your site. You'll see what the display spend is contributing, not just what it costs.
05

Monthly Reporting

Each month, you get a report that covers reach, frequency, and click data from the display campaigns alongside the downstream signals that show what the impressions are contributing. For retargeting campaigns, you also get conversion data on the homeowners who returned to your site after seeing a retargeting ad. We walk you through what changed and what we're adjusting.
WHY V+M

Contractors Who
Closed the Gaps in
Their Marketing

These contractors came in with marketing that was working in some places and leaking in others. Here's what the numbers looked like after we found the gaps.
Read More Success Stories
"V+M gets results and is the first marketing partner to provide transparency on our ROI."
Apollo Home Jamie Gerdson, CEO
85.2%
increase in PPC conversion rate
"I would recommend Valve+Meter to anyone I speak with — except somebody next door, because I don't want to have to compete with them and have Valve+Meter in their back pocket."
Flow Tech Plumbing, Heating & Cooling
50%
revenue growth at one branch in one year
"We are learning a lot about our business, which includes training our CSRs how to properly answer questions. This year our residential is stronger than it has ever been in our history — we are up overall 19%."
Energy Savers of Georgia Bill Bell, CEO
31%
increase in net profit
What’s Next?

Display and Retargeting Work Best Alongside These

Display and retargeting are two ways homeowners find and remember you. These are the others:

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Google Local Services Ads (LSA) PPC / Google Ads Local SEO (Google Business Profile, map pack rankings) SEO (getting found on Google) Paid Social
FAQs

Questions About Display Advertising and Retargeting

These are the questions contractors ask most often about display and retargeting.

Display advertising shows your ads to homeowners who haven't visited your website yet. The goal is awareness: putting your name and your services in front of people who match the profile of a future customer but don't know you exist. Retargeting (also called remarketing) shows ads specifically to homeowners who already visited your website but left without calling or booking. The goal is to stay visible until they're ready to act.

Retargeting places a small piece of tracking code on your website. When a homeowner visits but doesn’t call, that code allows ad platforms to serve your ads to them on other websites and apps they visit afterward. For home services contractors, retargeting works differently than in other industries. A homeowner doesn't abandon a cart. They visit your site, decide they're not ready yet, and circle back when circumstances change. A retargeting campaign that runs for six months typically costs a fraction of what re-acquiring that homeowner through paid search would, and it keeps your name in their field of view until they're finally ready to pick up the phone.

Yes, if your website is already getting traffic. Retargeting only works with an existing audience. If you're getting consistent traffic from search, LSA, or paid social, retargeting gives you a way to stay in front of those visitors. If your site isn't generating much traffic yet, other channels should come first.
We set retargeting windows based on the typical decision timeline for your specific trade. For example, a homeowner who visited your site after noticing their HVAC system underperforming may not hire for another three to six months. One who is researching roofers after a storm may take weeks to get multiple quotes and make a decision.
Google Display Ads run specifically on the Google Display Network: websites, apps, YouTube, Gmail, and other Google-owned properties. Programmatic advertising uses automated buying systems to place ads across multiple ad exchanges and networks simultaneously, which gives you a broader reach beyond what Google's network covers. Both serve display ads to homeowners browsing the web, but programmatic gives you access to more inventory and sophisticated audience data. For most home services contractors, Google Display Ads are the right starting point because of the targeting data and reach. Programmatic makes sense when you want to extend that reach beyond Google's network.
Display advertising charges per thousand impressions, which is called CPM pricing. CPM varies significantly based on the audience you're targeting, the network you're running on, and the ad format. Tighter audience targeting costs more per impression but wastes less budget on homeowners who can't hire you. We size display budgets around what it takes to reach your target audience enough times to matter in your market, not around a standard CPM benchmark. We'll show you what a reasonable budget looks like for your trade before recommending anything.
Yes, and that's exactly the point. Every person who visited your website and left without calling is a warm prospect you've already paid to get there. Retargeting lets you stay in front of them until they're ready to hire. We segment your website visitors by the pages they visited so that someone who looked at your HVAC replacement page sees different ads than someone who visited your emergency repair page. The more specific the retargeting message, the more relevant it is when the homeowner finally makes a decision.

They're the same thing. Retargeting is the general term for showing ads to people who previously visited your website or interacted with your brand. Remarketing is Google's specific term for the same practice within its ad platform. When you hear "remarketing campaign," it's typically referring to retargeting through Google Ads. When you hear "retargeting campaign," it could refer to Google, Facebook, or any other platform.

Display advertising works best when the purchase decision takes long enough to justify building awareness over time. For trades with longer consideration cycles, like HVAC replacement, roof replacement, and renovation work, display builds the name recognition that makes a homeowner more likely to choose you when the need finally becomes urgent. For trades dominated by emergency calls, like plumbing and electrical, retargeting is usually more valuable than new-audience display because the decision happens too fast for awareness campaigns to influence it.

Keep Your Name in Front of the Homeowners Who Need You

When display and retargeting are set up and managed well, the homeowners who visited your site and left without calling start coming back. The ones who have never heard of you start recognizing your name when they search. And the spend you put into getting homeowners to your site doesn't disappear the moment they leave. A free conversation will tell you which of those two problems is costing you more jobs right now, and what it would take to fix it.

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