What are the Best HVAC Marketing Tactics?

HVAC competition is constant and intense. Demand for heating and cooling services never stops, but if you can’t stand out from competitors online, you’re losing jobs to them. Most competition happens where homeowners search: on Google. A solid digital marketing strategy should be your top priority. Creating and executing an effective HVAC marketing plan takes […]

Solar Industry Growth Projections: What Does the Future Hold?

Is Solar Energy a Growing Industry? The solar energy industry is witnessing significant growth, driven by technological advancements, increasing consumer demand, and supportive government policies in key markets. The statistics on solar clearly show the solar market is poised for further expansion. Concentrated solar power may be years away, but the solar industry has averaged […]

How Can I Grow My Home Service Business?

For small business owners, the drive to grow your business is real. Today’s pathway to success presents challenges. Countless marketing channels promise new audiences and growing client bases. Buzzwords like influencer marketing, artificial intelligence, omni-channel marketing and micro-moments generate excitement. But home services contractors trust data and results. There’s a clear pathway for growth in […]

How Many Solar Professionals Are There In The U.S.?

The Expanding World of Solar Professionals The solar industry continues to evolve as demand for residential, commercial, and utility-scale solar systems grows. Government support and private investment in renewable energy have accelerated adoption. The workforce statistics from the past decade show solar has shifted from niche to mainstream. With solar systems being installed across homes, […]

12 Plumbing Marketing Tips To Earn Better Results

Why does one plumber always rank ahead of the rest in local search? It comes down to a handful of fundamentals done consistently. This guide lays out 12 actionable marketing tips for plumbers, from building a lead-generating website and optimizing your Google Business Profile to local SEO, PPC, reviews, and measuring what actually turns clicks into booked jobs.

Is Direct Mail Still Effective in 2024? A Comprehensive Look at Direct Mail Effectiveness

Is Direct Mail Still Effective in 2025? A Home Service Contractor’s Guide In an era where digital marketing dominates, one might wonder if traditional marketing channels still hold value for home service contractors. Well, direct mail marketing is alive and working particularly well in the home services space, where homeowners still respond to tangible offers […]

25+ Of The Best Plumber Slogans to Elevate Your Business

Why plumber slogans are essential for your business For plumbing companies looking to find new customers, the best plumber slogans can be a great first step. Valve+Meter builds custom marketing strategies for plumbers. In many cases, professional plumbing companies already have a catchy slogan and logo. In other cases, our plumbing marketers create plumbing slogan […]

How Many Home Services Businesses Are There?

Many homeowners don’t consider the home services market size despite consumer spending in it. Even home services owners may not realize the competition and growth opportunities available. The data is hard to quantify because the home services industry constantly changes and pandemic spending shifted American behavior. Americans now spend far more time at home than […]

What home services are in highest demand in the US?

Are you looking for a new home service business you can start this year? Do you want to start your own business? Then check out this complete list of home service business ideas that are both lucrative and extremely in demand throughout the US. Home Service Business Defined As the saying goes, “home is where […]

Internet Marketing for Plumbers: A Guide To Sustainable Growth

Have you ever wondered how successful plumbing companies use internet marketing to reach more customers? Consider this: The term “plumbers near me” is searched approximately 823,000 times every month. A strong online marketing strategy is essential for plumbers seeking new business. Leading plumbing companies use websites, social media, and other online platforms to connect with […]