AEO vs. SEO: What Actually Changes in AI Search?

AEO builds on the same foundation as SEO, but AI search changes how information is gathered, combined, and presented. Businesses now need to compete for citations, mentions, and recommendations across a wider set of questions and sources while continuing to invest in the SEO fundamentals that make them credible.

What Is AEO? Answer Engine Optimization Explained

AI tools like ChatGPT and Google’s AI Overviews are answering customer questions before they ever hit your website. This guide explains what answer engine optimization actually means, how it differs from SEO, and the four things your business needs to get right to show up in those answers.

Citations, Mentions, and Digital PR for AI Search

Picture an AI system trying to figure out whether your HVAC business is worth recommending. It reads your website, but it doesn’t stop there. It can pull in a review on Google, a mention in the local paper, a dealer directory listing, or a comment on a home-improvement forum. None of that is inside your […]