Email marketing campaigns connect you with customers and keep them informed about what matters. You announce a new service, run a seasonal promotion, or share helpful maintenance tips. When done right, email drives real results.
Email matters for home services. The data proves it. Here’s what the numbers show about email’s power for your business.
General Email Marketing Stats
How Many Emails Are Sent Daily?
In 2024 and beyond, roughly 333+ billion emails move every day. That’s up from previous years and growing. Email is everywhere because it works.
How Many People Use Email?
Over 4.2 billion people worldwide use email. That’s a massive audience. More access every year means more opportunity to reach your customers.
What’s the Average Email Unsubscribe Rate?
The average unsubscribe rate hovers around 0.1%. This tells you something important: if you send relevant, timely emails at the right frequency, people stick around. High unsubscribe rates mean your message isn’t resonating. Low rates mean you’re getting it right.
What’s the ROI on Email Marketing?
Here’s the number that matters most to business owners. For every dollar spent on email marketing, you get back $36 in revenue. That’s powerful. Few marketing channels deliver that kind of return.
How Many Small and Medium Businesses Use Email Marketing?
80% of small and medium businesses use email to keep customers coming back. They know email works. Home services businesses should too.
Mobile Email Marketing Stats
How Many People Open Email on Their Phones?
Roughly 70% of people check their emails on mobile phones. That’s the baseline for 2024. Your emails need to work on phones or they’ll get skipped.
What Percentage of Email Views Come from Mobile?
41% of marketing emails are opened on mobile devices. Desktop gets 39% and tablets get 19%. Mobile is the primary device for email now.
How Many Email Campaigns Are Mobile-Optimized?
Here’s the problem. Around 20% of email campaigns still aren’t optimized for mobile. That means one in five campaigns are wasting mobile opens. Your emails need responsive design or you’re losing engagement.
B2C Email Marketing Stats
What Percentage of B2C Marketers Use Email?
79% of B2C marketers use email to share content, articles, and updates with customers. It’s a standard channel because it delivers.
How Email Affects Buying Decisions
59% of consumers say company emails influence their purchasing decisions. That’s real business impact.
B2B Email Marketing Stats
Open Rates for B2B Emails
B2B emails get a 23% higher open rate. This tells you that professional audiences take email seriously.
What Percentage of B2B Marketers Use Email?
77% of B2B marketers use email newsletters. The B2B world runs on email because it works for lead nurturing and customer retention.
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For home services, these numbers validate what you already know: email reaches your customers where they spend time. Build the list, send relevant content, measure what works. That’s the formula.