Nearly everyone is on social media these days. As more and more people begin to join these platforms, contractors have recognized the opportunity to market their services where people within their target markets are already spending their time. For HVAC, plumbing, roofing, and electrical contractors, social media is where homeowners search for solutions and recommendations.
In our most recent blog, the marketers at Valve+Meter discuss the benefits of social media marketing and why it’s important to maintain a social media presence in today’s home services marketing business climate.
What is Social Media Marketing?
Social media marketing has been a growing practice for years. It involves engaging with your audience and viewers to increase their awareness of your brand and products. Far more in-depth than it may initially seem to be, a good social media marketing campaign requires a variety of steps and tactics that will allow you to adjust your campaign as needed.
Successful social media marketing campaigns require competitive analyses, content creation, social monitoring and reporting, campaign testing and optimization, and more.
Though it might seem complex and overwhelming initially, social media marketing on platforms such as Facebook, Instagram, and Nextdoor can tremendously impact your business. You’ll notice a significant increase in leads when you start using social media to help you reach new customers and keep prospects engaged during their decision-making process.
Marketing on Social Media Platforms
There are many social media sites out there, nearly all of which can be beneficial for contractors looking to market themselves. Depending on the social media channels you choose, your social media marketing efforts might look different.
Facebook remains the most popular social media platform for contractors to market themselves on. With millions of members and a longer lifespan than nearly every other social media site, home service businesses have found incredible success with marketing on Facebook. This platform allows you to provide text updates, upload pictures and videos, broadcast live videos, post polls, and more. Facebook also has in-depth data tools that allow you to track the effectiveness of your existing campaigns and adjust them as necessary.
With over one billion active users, Instagram’s popularity has exploded in recent years. While this makes marketing on Instagram highly competitive, it also offers a tremendous opportunity for contractors to showcase their work. Marketing on Instagram allows you to post videos and pictures of completed projects, broadcast live videos, post stories, and more. Some contractors even use Instagram’s tools to share before-and-after galleries of their work.
Nextdoor
Well known as a neighborhood social platform, Nextdoor has become increasingly important for local service contractors. You can post text updates, images and videos about your services, local recommendations, and availability. Nextdoor offers contractors an ideal way to reach homeowners in specific geographic areas who are actively seeking local services.
Though you can effectively market on these social media sites, there are more out there that can be just as effective. Many contractors have seen social media marketing success on platforms like YouTube, TikTok, and Pinterest to showcase their expertise and build trust with potential customers.
How Social Media Marketing is Important to Home Services Companies
Contractors within the home services industry are often fighting for business within their unique service areas. This means that, at the very least, you must match the marketing efforts of your competitors. Your competitors are likely marketing on social media sites and, if you haven’t begun to do so yet, you’re missing out on reaching an audience that could be very beneficial and profitable.
Don’t let your competitors reach potential customers that you’re not. Develop and set up a social media strategy to begin engaging with customers and realizing the benefits that stem from an effective digital marketing strategy.
Social Media Marketing Services from Valve+Meter
Marketing on social media platforms is a great way to find new customers where they’re already spending a large amount of their time and is something every contractor should use. Contractors can use social media marketing campaigns to build brand awareness, increase profitability, create conversations around your brand, and generate more booked jobs.
Get in contact with Valve+Meter for social media marketing services that will make a difference in your home service business’s profitability. We’re experts at creating and running social media marketing campaigns that provide continued and exponential growth for contractors who want to keep their crews busy.