Paid Social Media Ad Budget: How to Test and Scale
Paid social ads guarantee your message reaches the right people, but without a budget and testing plan you’ll burn through cash fast. Learn how to test ads on a small budget, scale the winners, and keep your cost per job booked where it needs to be.
Email List Building Strategies for Home Services [2024 Guide]
You need an effective email marketing program. No argument. If you’re not connecting with customers and prospects regularly, you’re missing revenue. Growing your email list is the foundation. The bigger your list, the more jobs you can fill. This guide walks you through the proven ways to build an email list that drives revenue for […]
Understanding Transactional Vs. Informational Keywords for SEO
The success of your contracting business relies on effective digital marketing. Creating a website is only part of attracting future customers. Running effective Search Engine Optimization (SEO) means understanding how search engines rank pages and matching homeowners with your services. A key element of SEO content is understanding how to use keyword research and applying […]
2021 Digital Marketing Predictions We’re Betting On
As 2020 winds down, predicting the year ahead is always tough. But we’re seeing clear digital marketing trends contractors should lean on heading into 2021. Here’s a list of marketing predictions we’re betting on. Personalized Advertising Personalized advertising isn’t new, but it’s getting stronger. Contractors are tired of generic email blasts about services they don’t […]
How to Improve Customer Retention Rates
Growth means nothing if customers don’t return. Every HVAC company owner knows that keeping an existing customer costs 5–7 times less than acquiring a new one. Yet many contractors focus all their energy on chasing new leads instead of nurturing the customers they’ve already won. In an industry where customers only need major HVAC work […]
Marcia Barnes Named WBE Role Model of the Year
As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes has been a role model for countless marketers and business leaders across the Midwest and United States for decades, including hundreds of women who’ve gone on to launch successful careers and businesses. Success follows this woman of influence around every corner. Marcia’s achievements are […]
How to Improve Your Customer Acquisition Strategy
Customer acquisition is simple: bringing new customers into your business. For contractors, acquisition means getting homeowners to call you and book jobs. The ability to systematically attract and acquire new customers accelerates growth. Acquisition methods vary—paid advertising, organic search, social media, referrals, local networking. Your best approach depends on your target audience, budget, and resources. […]
What is an Example of Household Services?
Household Services: An Overview A understanding of the businesses that occupy the household services provides insight into the broader home services industry. In this section, Valve+Meter provides an introduction to household services, discusses their importance for homeowners, and lists examples of various types of home service businesses. For business owners and entrepreneurs alike, this overview […]
How Home Services Contractors Should Give Estimates to Customers
Providing estimates has long been a part of the home services process. Finding, scoping and bidding on jobs is how many companies hope to win business. However, there’s an undeniable opportunity cost that comes with building and presenting estimates. The time, energy and overhead that goes into developing estimates, whether they’re free or at a […]
How Can I Instantly Improve My Sales Response Process?
Can you improve the sales response process for your plumbing company? Absolutely. Research shows that **35-50% of sales go to the vendors that respond first. The dispatchers or customer service reps** that pick up the phone fastest, stay modest, ask thoughtful questions, and offer helpful guidance all aid in closing jobs. But there’s more to […]