Think of the last time that you went on a social media platform. Whether it was Twitter, Facebook, Instagram, or other social media, you likely saw ads for relevant products that might’ve sparked your interest.
Social media advertising is a content strategy that allows you to enter the world of your customers and find them where they spend their time. In order to begin advertising on social media platforms, you must first develop a plan and a budget that directly correlates with the results you’re hoping to find.
Setting a social media marketing budget is a great way to increase brand awareness. However, without putting a budget and sticking to it, you can spend more than you originally planned.