How to Choose a Home Services Marketing Agency (2026 Buyer’s Guide)

A home services marketing agency is a firm that generates booked jobs for contractors, HVAC, plumbing, roofing, electrical, and similar trades, through local search, Google Business Profile, paid ads, Local Services Ads, and reputation management. The good ones tie every dollar of spend to phone calls and revenue. The bad ones sell you traffic, lock […]

SEO Entities: How to Identify and Use Entities in 2026 and Beyond

Keywords still matter in SEO. But keywords alone are no longer a very good model for understanding how search engines interpret the web. Modern search engines increasingly try to understand things, concepts, people, places, organizations, products, services, and the relationships between them. In SEO, we generally refer to these recognizable concepts as entities. That distinction […]

Local SEO Statistics That Actually Hold Up (2026)

Google’s local rankings run on relevance, distance, and prominence — but here’s the catch: those signals carry different weight in Maps, organic search, and AI results, so the same optimization playbook doesn’t work for every business. This guide breaks down what actually moves the needle for home service companies, why review counts and GBP categories matter more in some places than others, and how to figure out which ranking factor deserves your attention first.

What Is EEAT? How Google Evaluates Experience, Expertise, Authority, and Trust

Experience. Expertise. Authoritativeness. Trustworthiness. Together, those concepts make up EEAT, a framework Google uses in its Search Quality Rater Guidelines to describe the characteristics of high-quality, trustworthy content. EEAT is also frequently misunderstood. It is not a score you can improve by adding an author bio, inserting a few citations, or putting credentials in the […]