Amanda ButtramContent Specialist Role at Valve+Meter
I write and optimize content for our clients to further their SEO goals. From blogs about products to service webpages, content is a piece of the SEO puzzle that ultimately makes companies more visible to their target audiences.
I hold an AAS in Business Administration and a BS in Marketing Management. I have been in the marketing world for 15 years, primarily working with HVAC and other service contractors. For the past 10 years, I have operated my own business, exclusively consulting on content strategy and writing content. Throughout this time, I have developed a detailed understanding of these industries, their products and services, how these businesses need their content to perform, and how to make that happen.
My time running a business and working in our clients’ industries brings unique skills to my role. As a business owner, you learn to be adaptable and to make things work – I have experienced the feast and famine times in my own business, which is a common thread that many of the companies I serve know as well. My background particularly in HVAC is a great asset in what I do – I have worked on all levels of the industry, from industrial suppliers and manufacturers to commercial and residential contractors. I know how their businesses work, how their products work, and I put my knowledge to work when I write.
You can catch me at the baseball fields spring through fall – North Putnam Youth Baseball League, GO COUGARS! I bowl with my family often, go to many concerts each year, and travel whenever possible. I love to explore new places, whether they are new restaurants around Indy or day trips around the Midwest.
Fun fact: I was a 2002 WGI (Winter Guard International) Percussion World Champion! I was a member of my high school drumline (Avon, IN) for 3 years, and spent 2 years performing in an independent drumline while going to college. To this day, I am an ardent supporter of the marching arts; I donate to fund opportunities for current members and make it a point to go to shows each year to support the young folks who are coming up in the marching arts today.