Are you tired of wasting time and resources on marketing campaigns that fail to generate results? It’s time to embrace account-based marketing tools!
These powerful solutions have revolutionized how businesses target high-value accounts, creating personalized experiences that drive engagement and revenue growth.
In this blog post, we’ll explore the top 20 account-based marketing tools for 2024, guiding you through their unique features and benefits and helping you find the perfect fit for your marketing strategy.
- Account-Based Marketing (ABM) tools are designed to help businesses tailor their strategies for maximum impact and improved results.
- This article provides an overview of 20 ABM tools, including platforms, advertising tools, content & event solutions, and buyer intelligence options.
- Factors such as core features, data accuracy, and software integrations should be considered when selecting the most suitable tool for your needs.
Understanding Account-Based Marketing Tools
Account-Based Marketing tools are designed to help sales and marketing teams focus their efforts on high-value accounts, tailoring their strategies for maximum impact.
One such account based marketing tool enables businesses to better engage with their target audiences, ensuring that their marketing campaigns resonate with the right people at the right time.
To cater to the diverse needs of different businesses, ABM tools are available in various categories, including:
- Content and event tools
- Buyer intelligence tools
Utilizing account-based marketing software can enhance marketing efforts, conserve time and resources, and lead to improved results. Implementing an ABM strategy offers insights into target accounts, fostering the creation of high-impact marketing campaigns that engage audiences and promote revenue growth.
So, what are the top 20 ABM tools for 2024? Let’s find out!
Top 20 Account-Based Marketing Tools for 2024
Navigating the expanding world of ABM tools can be daunting. We’ve curated a list of the top 20 options for 2024, covering diverse categories like platforms, advertising, content, buyer intelligence, and gifting. These tools include:
- Marketo Engage
- HubSpot ABM
- Salesforce Marketing Cloud
- LinkedIn Sales Navigator
Each of these tools offers unique features and benefits, ensuring that you can find the perfect solution for your specific business needs and objectives.
ABM platforms are the backbone of any successful account-based marketing strategy, providing the necessary tools and capabilities to target and engage high-value accounts effectively.
This analysis will assist you in understanding their unique features, benefits, and determining the most suitable platform for your business needs.
Marketo Engage is a versatile ABM platform with robust features, making it an ideal choice for large teams requiring advanced user roles and access management. This comprehensive platform offers tools for email marketing, lead management, behavioral tracking, and more, helping sales teams quickly identify high-value leads and gain a deeper understanding of buyer behavior.
Ease of implementation is a key advantage of Marketo Engage, as it integrates seamlessly with Salesforce, SAP, Microsoft Dynamics, Google Ads, Facebook Ads, LinkedIn, and the Adobe Experience Cloud. The platform offers powerful features such as predictive analytics. It makes use of behavioral data to segment emails and identify accounts that offer highest revenue..
Overall, Marketo Engage offers an extensive suite of features and benefits that can help your sales and marketing teams optimize their ABM efforts and drive business growth.
For businesses already using HubSpot CRM and email marketing, HubSpot ABM is a natural choice for enhancing their inbound marketing strategy, offering a solid alternative to established platforms. This all-in-one platform provides AI-driven recommendations to identify target accounts with high potential, facilitating collaboration between sales and marketing teams through shared tools and integrations with popular platforms, such as Slack, LinkedIn, and others.
HubSpot ABM is a user-friendly and effective solution for those looking to integrate ABM capabilities into their existing HubSpot ecosystem.
6sense, a predictive intelligence platform, offers the following features:
- AI-based modeling and forecasting tools
- Valuable insights into customer behavior, intent, and interest
- Revenue forecasting capabilities
- Data collection on ‘dark funnel’ activity
- Uncovering hidden opportunities in the marketplace
If you’re looking for a platform that harnesses the power of AI to supercharge your ABM strategy, 6sense is definitely worth considering.
Salesforce Marketing Cloud
Salesforce Marketing Cloud offers strong ABM features, making it a good option for businesses already using Salesforce CRM. With built-in CRM, ChatGPT-powered smart assistance, and a drag-and-drop automation builder, Salesforce Marketing Cloud enables you to quickly and easily create personalized email campaigns and integrate them with your existing CRM system.
The platform also offers powerful analytics tools, allowing you to monitor and optimize the performance of your ABM campaigns in real-time, ensuring maximum impact and return on investment.
ABM Advertising Tools
ABM advertising tools are essential components of a successful account-based marketing strategy, allowing businesses to create and manage targeted ad campaigns that resonate with their high-value accounts.
We will discuss their unique features and benefits to assist you in deciding the optimal tool for your advertising requirements.
Terminus is an all-in-one ABM solution that boasts extensive features, particularly a well-developed attribution and analytics suite.
This comprehensive platform enables businesses to create and execute personalized campaigns across multiple channels, including email, display advertising, and social media, while also providing valuable insights into campaign performance and audience engagement.
Demandbase is a well-established ABM platform suitable for various use cases, including ABM advertising. With its comprehensive suite of ABM tools, businesses can:
- Create tailored ad campaigns
- Utilize account-based advertising
- Access analytics and insights
- Personalize their marketing efforts
- Target specific accounts
Demandbase allows enterprise businesses to effectively reach their target accounts through these tools.
RollWorks is an Account-Based Marketing platform with a comprehensive suite of advertising-related ABM tools, including:
- Sales intelligence
- Account grading
- Revenue attribution
This user-friendly account based marketing platform, which also serves as a sales and marketing platform, allows businesses to quickly identify and target high-value accounts, while also providing valuable insights into account-level intelligence and campaign performance.
Metadata is an ABM advertising tool that:
- Automates the process of creating, deploying, and optimizing ad campaigns
- Saves businesses time and resources
- Leverages AI-driven recommendations and real-time analytics
- Enables marketers to create targeted ad campaigns that resonate with their audience and drive results.
ABM Content and Event Tools
Engaging content and events play a crucial role in the success of any ABM strategy, helping businesses create memorable experiences that resonate with their target accounts. This section will delve into four ABM content and event tools, highlighting their unique features and benefits to guide you in selecting the most appropriate tool for your content and event requirements.
Uberflip is an ABM platform that provides personalized content for digital channels, helping businesses create engaging experiences that drive results. With its website analytics suite, Uberflip enables marketers to gain valuable insights into audience behavior, optimizing their content and improving campaign performance.
If you’re looking for a versatile ABM content platform that offers advanced analytics and personalization features, Uberflip might be the perfect fit for your business.
BrightTalk is a webinar and video platform that helps businesses create and share content for ABM campaigns, allowing them to effectively engage their target accounts and drive results. With its intuitive interface and extensive library of resources, BrightTalk enables marketers to easily create professional-quality webinars and videos that resonate with their audience, while also providing valuable insights into campaign performance and audience behavior.
If you’re looking for an ABM content platform that offers advanced webinar and video capabilities, BrightTalk is definitely worth considering.
ON24 is a virtual event platform that enables businesses to host webinars and other online events for ABM purposes, helping them engage their target accounts and drive results. With its comprehensive suite of tools and features, ON24 allows marketers to create engaging and interactive events that resonate with their audience, while also providing valuable insights into attendee behavior and campaign performance.
If you’re looking for an ABM content platform that offers advanced virtual event capabilities, ON24 might be the perfect fit for your business.
PathFactory is a Content Intelligence Platform that offers omnichannel content experiences and AI-driven content recommendations, helping businesses create engaging and personalized experiences that resonate with their target accounts.
PathFactory offers a suite of features that enable businesses to create engaging and personalized experiences that resonate with their target accounts. Its advanced analytics and personalization capabilities empower marketers to fine-tune their content, leading to improved campaign performance, and ultimately, higher engagement, conversions, and revenue.
ABM Buyer Intelligence Tools
ABM buyer intelligence tools provide real-time insights and analytics to help sales teams optimize their performance and drive results.
ZoomInfo is a sales intelligence platform with the following features:
- Reliable databases for email addresses of key decision-makers
- Helps businesses streamline their sales processes and drive revenue growth
- Enables sales teams to quickly identify and target high-value accounts
- Provides valuable insights into account behavior and campaign performance
Apollo.io is a sales intelligence platform that offers:
- Integration with third-party tools
- Advanced search filters
- Identification and targeting of high-value accounts
- Comprehensive suite of tools and features
- Insights into account behavior and campaign performance
With Apollo.io, marketing and sales teams can efficiently identify and target high-value accounts while gaining valuable insights.
Clearbit is a contact enrichment tool that offers the following features:
- Gathers and enhances customer data by automatically detecting contact details
- Delivers comprehensive B2B datasets
- Helps businesses optimize their resources and streamline their processes
- Ensures that marketing campaigns resonate with the right audience and drive the desired results.
By leveraging Clearbit’s powerful data enrichment tools, businesses can achieve their marketing goals more effectively.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a powerful sales intelligence tool that leverages LinkedIn’s vast professional network for ABM purposes. With its comprehensive suite of tools and features, LinkedIn Sales Navigator enables sales teams to quickly identify and target high-value accounts, while also providing valuable insights into account behavior and campaign performance.
ABM Tools for Gifting
ABM tools for gifting enable businesses to create memorable experiences that resonate with their target accounts, helping them forge stronger connections and drive results.
Alyce is a corporate gifting platform that offers the following features:
- Helps businesses grab the attention of busy executives by sending personalized direct mail and gifting campaigns at scale
- Provides an intuitive interface and extensive library of resources for creating professional-quality gifts and direct mail pieces
- Offers valuable insights into campaign performance and audience behavior
With Alyce, marketers can easily create impactful gifting campaigns that resonate with their audience and drive results.
Sendoso is an end-to-end gifting platform that enables businesses to send personalized gifts and swag to prospects and customers. With its comprehensive suite of tools and features, Sendoso allows marketers to create tailored gifts and swag that effectively engage, retain, and delight their customers.
Additionally, the platform offers analytics tools that enable businesses to monitor the ROI of their gifting efforts, ensuring maximum impact and return on investment. If you’re looking for a versatile ABM gifting platform that offers advanced personalization capabilities, Sendoso might be the perfect fit for your business.
Postal.io is a direct mail automation platform that helps businesses:
- Create and send personalized direct mail campaigns for ABM purposes
- Use a user-friendly interface and extensive library of resources to easily create professional-quality direct mail pieces
- Resonate with their audience and provide valuable insights into campaign performance and audience behavior.
PFL is a tactile marketing automation platform that combines digital and physical marketing strategies for ABM campaigns. With its comprehensive suite of tools and features, PFL enables marketers to create engaging and interactive events that resonate with their audience, while also providing valuable insights into attendee behavior and campaign performance.
Factors to Consider When Choosing an ABM Tool
The selection of an ABM tool necessitates the consideration of a variety of factors to guarantee the choice of the most suitable solution for your specific needs and requirements. These factors include:
- The core functionality of the tool
- Its key features
- Ease of implementation
- Data management capabilities
- Software integrations
By taking these factors into account, you can make an informed decision and select the right ABM tool to help you achieve your sales and marketing strategies goals.
Considering the quality and accuracy of data offered by your chosen ABM tool is also vital, as it can significantly influence the success of your marketing campaigns.
In addition, you’ll want to ensure that your ABM tool integrates seamlessly with your existing CRM and marketing automation systems, as this will enable you to effectively manage your account data and streamline your processes.
By carefully considering these factors and evaluating the capabilities of each ABM tool, you can find the perfect solution to help you maximize your marketing efforts and drive business growth.
Tips for Maximizing Your ABM Tool's Potential
Optimizing your chosen ABM tool and assuring a successful account-based marketing strategy requires a comprehensive understanding of the tool’s features and capabilities, and utilizing them to their maximum potential. This means:
- Continually testing and refining your strategy
- Making necessary adjustments as required
- Monitoring the metrics specified in your objectives to evaluate the effectiveness of your plan implementation.
Involving key stakeholders, such as the VPs of marketing and sales departments, and possibly a CTO, CIO, or CDO, depending on your organization, is critical during the ABM software purchasing decision. By involving these stakeholders, you can ensure that the chosen ABM tool meets the needs of your entire organization, ultimately helping you to achieve your marketing and sales goals.
Account-Based Marketing tools offer a powerful way for businesses to target high-value accounts, create personalized marketing campaigns, and drive revenue growth.
By exploring the top 20 ABM tools for 2024, understanding their unique features and benefits, and considering key factors when choosing an ABM tool, you can find the perfect solution to help you achieve your marketing and sales goals.
Embrace the power of ABM, and watch your business flourish in the years to come.
Frequently Asked Questions
Account-Based Marketing (ABM) is a business marketing strategy that focuses resources on a set of targeted accounts within a market. It uses personalized campaigns tailored to the unique needs of each account, allowing for hyper-personalized content and a targeted approach designed to engage high-value accounts.
How much does a house cost?
Obviously, the answer is always “it depends.”
ABM tools range from around $80/month per user to tens of thousands of dollars annually. More sophisticated tools or use cases tend to have higher prices, up to $100k per year.
Hubspot offers built-in functionality for ABM, but it’s not technically an “ABM tool.” However, their tools can be used to build and execute effective ABM strategies, create personalized buying experiences, and track progress. The software also enables users to import spreadsheets of target accounts for further customization.
Account-Based Marketing is comprised of three primary elements: targeting, content, and continuity. These components are essential for realizing successful results.
The main categories of ABM tools are platforms, advertising, content and event tools, buyer intelligence tools, and gifting tools.