INDIANAPOLIS – May 28, 2025 – Valve+Meter Performance Marketing, a data-driven performance marketing agency based in Indianapolis, announced the recent acquisition of Denver-based Pneuma Media, marking a strategic move to expand its marketing footprint and deepen its expertise in custom lead generation. The partnership now unites two respected agencies known for delivering measurable results through SEO, PPC, and innovative digital strategies. With this acquisition, which occurred on May 20, Valve+Meter reinforces its commitment to growth through innovation, enhanced capabilities, and the continued development of world-class creative and analytical talent.“This decision is a reflection of two organizations seeing a stronger, more impactful future by coming together,” said Marcia Barnes, CEO and founder of Valve+Meter. “Our team has been drawn to Pneuma’s commitment to values, excellence, and people—qualities that mirror our own. I have a deep respect for what Pneuma has built. From leadership to delivery, we both believe in doing the right thing, serving our clients, team and partners well, and building something meaningful through our work.”

David Riggs, CEO of Pneuma, agrees. “This is a new and positive day for Pneuma and our employees. As I shared with our team last week, we are joining Valve+Meter because both organizations see a bright future together. This is the start of an energizing chapter for all of us.”

Both agencies are now in the process of sharing news of the acquisition with clients and partners as they begin integrating operations. Pneuma’s team of 28 will join Valve+Meter’s 45-person staff, combining forces to deliver even greater results for clients. “This isn’t just an expansion—it’s an acceleration,”’ said Barnes. “We’re not simply adding talent; we’re multiplying our potential. This is a 1+1=3 moment.”

Valve+Meter will continue to operate out of its Fishers, Indiana headquarters as members of the Pneuma team join through a mix of remote and hybrid work environments. Pneuma President Jim Brown joined the Valve+Meter Leadership Team as Chief Revenue Officer helping the agency maximize its updated capabilities and competencies.

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About Valve+Meter

Valve+Meter Performance Marketing is a data-driven agency headquartered in Indianapolis, Indiana, specializing in marketing strategy, lead generation, SEO, PPC, web development, appointment setting, brand, and creative services. Founded in 2017, the company employs its proprietary ThinkFirst™ methodology and Math Before Marketing™ philosophy to deliver measurable, repeatable, and scalable marketing strategies tailored to each client’s unique business objectives. By transforming marketing from a cost center into a growth engine, Valve+Meter empowers businesses across various industries to achieve predictable and sustainable revenue growth. For more information, go to https://valveandmeter.com.