The Value Of Plumber Backlinks In Local SEO

Written by Matthew Ludden / June 5, 2023 / 6 Minute Read
Article Preview

Want more plumbing leads? Backlinks are key! Learn what they are, why they matter, and how to get them for your website.



Professional marketing for plumbers combines paid advertising and organic marketing strategies to help plumbing companies generate leads.

Search engine optimization (SEO) is a set of marketing activities that improve your website’s position in search engine results pages (SERPs). This helps boost your online visibility and attract more potential customers.

While most plumbing companies understand the importance of high-quality content on your website and social media platforms, backlinks from relevant directories, local businesses, and plumbing industry websites can significantly improve your search rankings.

In This Article

  • Defining backlinks: Links from one website to another which include home services directories, industry websites, and mentions of your plumbing business in the media.
  • Why backlinks matter: Well-executed link building for plumbers can improve your search rankings and make your business more visible online.
  • Link-building strategies: From creating great content and optimizing local listings to expert professional SEO services, learn how a strong link profile can generate plumbing leads.

Connecting with Local Customers

You don’t need leads from across the country.

Local backlinks are key to appearing in searches that matter most to your business. They ensure that your website is visible to potential customers in your area, increasing the chances of converting leads.

Strengthening Local Online Presence

You don’t want to rely exclusively on online directories.

Backlinks from reputable local sources boost your website’s authority and credibility in local search results. This not only drives more traffic to your site but also enhances your reputation within the community.

plumber backlinks

Connect With Our Strategists

Request Marketing Analysis

Frequently Asked Questions

The quantity of inbound links is not as important as the relevance and quality of your backlinks. Professional focus on acquiring high-quality backlinks from authoritative local sources to improve your local search rankings.

Buying backlinks from low-quality sites is not proven to improve website health.

In fact, buying and selling backlinks can lead to penalties. This type of behavior is commonly known as black hat SEO because it deceives search engines and users.

Inbound link building strategies focus on earning backlinks through high-quality content, local partnerships, and genuine engagement with your community.

The time it takes to see results from backlinks can vary, but generally, it may take several weeks to a few months for plumbing websites to see the benefit of link-building.

Search engines need time to crawl and index the new links. The impact on your search engine rankings will depend on factors like the quality and relevance of the backlinks.

Partnering with professional marketing teams helps track and monitor your backlink profile.