If you haven’t already, your company needs to start adjusting your current PPC (Pay-Per-Click) advertising strategies to accommodate the expansion of this technology.
We’re not just talking about voice searches issued through your cell phone. People now issue voice commands through devices and smart speakers such as Alexa and Google Home as they go about their daily lives.
Anyone relying on PPC ads must be aware of the resulting changes in online search results users will receive going forward. There’s no going back, so it’s best to be prepared for the changes coming to PPC by voice search.
Still not convinced?
Consider this data:
In 2023 an estimated 41% of U.S. adults will use voice search everyday.
Now let’s get to work on understanding and implementing your Voice Search PPC Strategy!
How Does Voice Search Work?
Voice search allows users to make searches using just, well, their voice. It works by utilizing voice recognition technology to convert spoken words into text.
From there, the voice search device responds to the voice input in a few different ways.
Sometimes, the device may provide a direct spoken response, delivering the information the user requested audibly.
In other cases, the device will display a list of search results on a screen, similar to traditional text-based searches.
The type of response the user receives will ultimately depend on the device they’re using to make the voice search and the the scope of the search.
The Google Voice Search feature of a Google Home, for example, will typically provide a direct spoken response to voice searches.
How Voice Search Is Affecting Paid Search Marketing
How does voice search change your PPC marketing strategy? There’s 4 major impacts to consider:
The Future of Voice Search
As technology continues to advance and more devices utilize voice search, the added convenience and efficiency of the technology are expected to cause voice search to skyrocket.
A few years ago, it might have been optional to have a voice search strategy in place. However, due to the ever growing popularity of voice search, optimizing your PPC and SEO strategies around the technology can help you stay ahead of the curve and at the top of SERPs.
By understanding the unique nuances and patterns of voice search queries, businesses can tailor their content and advertising to match the conversational tone and long-tail keywords often used in voice searches.
Embracing voice search as an essential aspect of a digital marketing strategy will enable businesses to reach a wider audience and ensure their visibility in the increasingly voice-driven landscape of the future.
Make the Most of Voice Search With Valve+Meter
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