9 Reasons Why Indianapolis Businesses Should Hire an SEO Company

When you need a boost in search engine visibility even skilled digital marketers struggle to execute SEO in-house. Hiring an SEO agency can allow your team to focus on other business tasks and leave improving ranking search engine results pages to a trusted SEO expert.

Search results can feel like the 1960 Indianapolis 500 with Jim Rathman and Roger Ward trading the lead 15 times. One day you’re on top and the next, your competitors pass you unexpectedly.

Search engine optimization is akin to the Indianapolis 500 but instead of 33 cars competing for the top position, dozens or in the case of some queries, hundreds of thousands of competitors are chasing the first page in search.

Indy cars have transformed radically since 1911, but ultimately, the driver and his team make the difference.

The same is true with SEO. Technology changes but the principles of business are unchanged.

When you understand the needs and desires of your target audience, a great digital marketing team can build smarter and more effective strategies.

Valve+Meter is a leading SEO company based in Indianapolis. Our SEO professionals partner with diverse companies in our home base of Indianapolis and across the nation on complete campaigns from keyword strategy and link building to site architecture and mega menus.

Although all SEO campaigns should be customized to suit the needs and visions of your business, there are 9 key reasons businesses should consider.

Before you consider the question ‘Why hire an SEO company?’, let’s define how search engines continue to evolve. SEO serves a specific purpose within online marketing: to strengthen the organic website traffic that comes from Google and other search engines.

In prior eras, keyword research and some content marketing could improve search engine results for an Indianapolis business. While keyword research tools remain invaluable for executing a comprehensive strategy, search engine optimization has progressed far beyond just predicting users’ search intent.

Google Search Console and Google Analytics do not come with an instructional manual. This technology changes so rapidly that even the most skilled SEO specialist cannot provide guaranteed results. Google and Bing’s algorithms are designed to provide users with the most relevant content to their queries. These search engines are updated frequently, often with little to no warning, to achieve these goals.

Businesses that do not hire an SEO company are left scrambling to understand falling search results and decreased organic traffic metrics.

Valve+Meter Performance Marketing has built a team of in-house SEO professionals including web developers, writers, designers, and strategists who study how the algorithms of search engines like Google and Bing function. Our dedicated team of SEO professionals in Indianapolis understands that these updates aren’t just technical challenges; they’re opportunities to refine and enhance your online presence.

Like an Indy pit crew, a great SEO company responds with calm professionalism to any issue. Whether it’s a major algorithm overhaul or a subtle tweak, each change in search engines is a chance for SEO companies to review and improve various aspects of your SEO strategy.

There’s no trick to improving SEO. The best SEO companies in Indianapolis and beyond do not chase search engine algorithms. When an Indy car needs fuel and tires, the driver pulls into the pits and the team takes action.

Staying ahead in SEO isn’t just about following trends; it’s about strategically adapting to user behaviors and aligning your website content, structure, and design with them.

By partnering with an SEO company that excels in navigating this ever-evolving landscape, you’re not just safeguarding your current online position; you’re gearing up for future success. These SEO experts turn algorithmic challenges into stepping stones, propelling your business forward in the digital arena.

Every SEO professional knows that tailoring search marketing to your business is crucial for success.

Choosing between building an in-house SEO team or hiring an SEO company demands more than understanding the needs of your business. Building any marketing, especially in-house SEO professionals is a significant and ongoing investment.

Developing your team involves far more than the decision to hire an SEO specialist. Hiring an SEO company can equip you with greater versatility and reduce overall expenses.

Here are nine keys to consider:

1. Expert Knowledge

SEO agencies bring a wealth of expertise, with insights into complex strategies honed over the years. An experienced agency understands the nuances of SEO, from keyword analysis to content optimization, ensuring your digital presence is both robust and effective.

More importantly, when you hire an SEO company you gain a team of experts. Let’s consider an Indy 500 pit crew. In winning crews each specialized team member must execute specific roles and responsibilities. If the fueler, tire changers, jack operator, wing adjuster, or team manager falter at any point, the entire team fails. Success occurs because each team member achieves excellence in the specific task.

Now imagine one SEO professional or a small team trying to identify SEO performance issues, analyze traffic data, execute link building, develop new features for your website, and craft new content for an upcoming product launch.

When you outsource SEO, an SEO agency delivers specialists in writing to refuel your content marketing, technical SEO to regain traction in competition, analysts to make fine adjustments, and a team manager to orchestrate your overall SEO strategy.

• Need a new form on your website? A web developer can help.
• Launching a new product? SEO content creators find the perfect words and imagery.
• Struggling to stay ahead of a new rival? An SEO specialist dives into research and finds a solution.

Hiring an SEO company gives you access to experts working in tandem so you spend less time in the pits and more time racing ahead of competitors.

2. Advanced Tools Access

SEO agencies offer insights into advanced SEO tools such as Google Analytics, Search Console, SEMRush, AHRefs, Moz, and more.

SEO professionals are familiar with the nuances of these platforms and deliver in-depth insights into website performance, guiding data-driven decisions. With these resources, an agency can analyze traffic patterns, user behavior, and more, providing a comprehensive view of your SEO landscape.

An Indy driver doesn’t leave his seat to make adjustments to the car. Knowing how to delegate marketing to experts with the right tools and knowledge is a mark of a great business. Essentially, you want to put the right tools into the right hand.

3. Time and Resource Efficiency

This concept extends into your return on investment from every search marketing campaign. Partnering with the right agency saves businesses considerable time and resources.

When you hire an SEO agency, subject matter experts allow business owners to concentrate on core activities, secure in the knowledge that their online marketing is in capable hands. This efficiency is invaluable in today’s fast-paced business world.

By reducing the expense of hiring the right people for an in-house team, equipping them with the right tools, and offering the ongoing training necessary to achieve excellence, businesses save time and capital expenses.

4. Customized Strategies

An Indy Car team doesn’t qualify and compete on race day without a plan. Your Search optimization is ongoing and creating a written plan helps subject matter experts deliver deeper insights and achieve more meaningful search results.

When you hire an agency each SEO specialist works to understand your goals and research how to accomplish your vision. Each business is unique, requiring a tailored SEO strategy.

When you hire an SEO company the knowledge and experience from similar campaigns can accelerate your planning and execution. Agencies specialize in crafting personalized plans aligned with specific business goals and target audiences. Whether it’s a local café focused on local SEO, an online retailer with e-commerce SEO needs, or a large corporation with a complex enterprise SEO, a distinct and clearly defined digital marketing strategy is essential.

5. Keeping Up with Algorithm Changes

Google’s algorithms are constantly evolving, and keeping up with these changes is a full-time job. Likewise, Bing and other search engines are relevant in how consumers discover your business online.

SEO agencies are equipped to monitor and adapt to search engine updates, ensuring that your website maintains or improves its ranking. This adaptability is crucial for staying ahead in the dynamic digital landscape.

Any SEO expert will describe algorithm updates as part of the work. Professionals are passionate from following industry news channels on social media and SEO-focused websites to delving into the data of Analytics and other tools. Just like 500 miles around the Indianapolis Motor Speedway, SEO is a long, grueling test. Hiring an SEO company means always having a team with an eye on your organic website performance.

6. Improved Website Traffic and Quality

An SEO agency’s goal is not just to increase the quantity of your website traffic but also its quality. Attracting visitors who are more likely to engage with your business and convert into customers is a nuanced task that agencies excel at, blending various SEO tactics for maximum impact.

While algorithms change, the core outcomes of organic search results remain constant. Google has become synonymous with how people find answers because the search tool is reliable and accurate.

When you tailor SEO content around your primary expertise, the quality of your SEO leads is likely to increase.

In other words, people are searching for your primary services and products. An SEO agency focuses on fitting search marketing in line with how your target audience searches. This includes keyword optimization, market research, and continuous improvement.

You don’t win the Indy 500 by doing what everyone else does. Winners are constantly testing, analyzing, and making adjustments to get better results. Not every SEO agency is backed by a full-performance marketing agency like Valve+Meter, but this mindset is something to look for when you hire an SEO company.

7. Understanding Markets

Just as certain SEO specialists specialize in different aspects of the trade, agencies specialize in different markets.

When you hire an SEO agency, you gain all of their knowledge from prior and current businesses. While an in-house marketing team understands the specificity of your current situation, an outside partner possesses a broad understanding of different markets.

Hire an SEO company that has experience in your specific market and industry, including B2B, B2C, local SEO, enterprise, and e-commerce. This expertise allows them to apply the most effective tactics for your specific market, enhancing your reach and relevance to your target audience.

8. Long-Term Results

There is no genie in a bottle when it comes to organic search performance. To achieve results you must be an SEO campaign, must be exceptionally well-researched and you must be committed to continuous improvement.

SEO isn’t a quick fix; it’s a strategy that builds sustainable, long-term results. In the Indianapolis 500, every driver and team is vying for top results. Every business including your top competitors and the new upstart is competing for a share of the market.

An SEO agency lays down a strong foundation for continuous digital success, focusing on tactics that yield enduring benefits rather than fleeting gains. When your on-page content, off-page link building, and website architecture are optimized, the results are more consistent and goals are easier to achieve.

9. Competitive Advantage

In the competitive digital arena, hiring an SEO agency can give you an edge. Through effective strategies and innovative approaches, they help elevate your online presence, ensuring you stand out among competitors. This competitive advantage is critical for businesses striving to make a mark in their industry.

When you find the right partner who understands your goals, hiring an SEO agency feels more like extending your business strategy. The right SEO strategy is the bedrock of your overall digital marketing plan.

While other competitors launch paid strategies or deploy less robust SEO campaigns, your business can inch ahead and in some cases lap your rivals.

Long-Term Value and ROI of Professional SEO Services

Investing in professional SEO services is not just a marketing cost; for most business owners, it’s a strategic move that pays dividends over time.

At Valve+Meter, our Indianapolis SEO company is part of a comprehensive digital marketing team. Our performance marketing is founded on delivering a different kind of marketing.

Instead of viewing marketing as an expense that helps sales capture leads, we are fundamentally devoted to using data to measure the impact of marketing on your revenue. The ultimate goal is to maximize the long-term value and ROI of marketing.

An SEO strategy that is written, measured, and analyzed can continually improve. When you repeat the most effective activities and modify or eliminate marketing that does not yield acceptable returns, you achieve greater results.

When you partner with a performance marketing agency for your search engine optimization you can create:

1. Sustainable Growth: Unlike short-lived paid advertising campaigns, SEO builds a foundation for continuous growth.
2. Cost-Effectiveness: In the grand scheme of things, SEO is remarkably cost-effective. While PPC campaigns require continuous investment to keep traffic flowing, the effects of SEO momentum the more you invest in it.
3. Targeting Audiences: The primary goal of SEO is to improve your search engine rankings, but also to increase organic traffic from audiences that are most likely to engage and purchase your products or services.
4. Enhanced Brand Credibility: Being visible on the first page of Google not only increases traffic but also enhances your brand’s overall credibility. Just as in physical spaces, customers tend to trust businesses that are recognizable online.
5. Adaptability to Market Changes: Your website acts as the central hub for your business online. Adapting strategies continuously to align with search engine algorithm updates, ensures your business remains competitive.

In conclusion, SEO is more than just a digital marketing strategy or tool; it’s a strategic investment in your business’s growth. By partnering with the right SEO company, businesses can significantly enhance their online presence, attract more traffic, and achieve long-term success. Remember, the right SEO approach can transform the way your business connects with its audience, making it a worthwhile investment for any forward-thinking company.